Pharmacy in Elverum: Industry Overview and Outlook

Pharmacy in Elverum is a stable and growing sector with 6 registered companies in the municipality. Sales have grown by 12.4% from 2024 to 2025, and the number of employees has increased by 3.6% during the same period. Most companies are organized as AS, and there are no bankruptcy registrations among the registered businesses. Elverum has a clear concentration of pharmacies in central areas such as Torggata and Kirkevegen. For entrepreneurs, the outlook is positive, especially with high sales growth and stable profit margins, but competition is strong due to multiple actors in the same geographic area.

Sales growth in the pharmacy sector in Elverum has been variable in recent years but shows a clear increase from 2024 to 2025 with +12.4%. Total sales in the municipality reached NOK 165.8 million in 2025, representing an increase of over 70% since 2016. The number of employees has grown by 14.3% from 2021 to 2022 and continued with 3.6% from 2024 to 2025. The EBITDA margin for the sector is 5%, indicating strong profitability. Registered companies have high gross profits, with an average gross profit of 7785%, suggesting that pharmacies operate with high prices or low costs.

Elverum has 6 registered companies in the pharmacy sector, all organized as AS. The key companies are:

Two of the companies (Elverum Apotek As and Ms Nordic Enterprises As) are new and have no income or employees, which may indicate that they are in the early stages or not yet operational.

Pharmacy activity in Elverum is concentrated in two main areas:

1. Torggata 3: Here there are 2 pharmacies (Apotek 1 Elverum and Boots Apotek Elverum), employing a total of 33 people in 2025.
2. Kirkevegen 4: Here there are 2 pharmacies (Vitusapotek Elverum Kremmertorget and Boots Apotek Kremmertorget), employing a total of 20 people in 2025.

There are no registered pharmacies in other parts of the municipality, indicating that the market is dominated by these two locations.

There are no bankruptcy registrations among the registered pharmacies in Elverum, indicating a stable sector. However, there are two new companies (Elverum Apotek As and Ms Nordic Enterprises As) registered in 2024 and 2025, but these have no income or employees. This may indicate opportunities for new players, but also challenges in establishing themselves in a competitive market. Existing companies have strong profitability, with EBITDA margins of 5–7%, indicating good operational efficiency.

Outlook for Entrepreneurs

For entrepreneurs in the pharmacy sector in Elverum, there are both opportunities and challenges. Sales growth has been strong in recent years, with +18.0% from 2023 to 2024 and +12.4% from 2024 to 2025. The EBITDA margin of 5–7% shows that profitability is achievable in the sector. However, competition is strong, with 5 existing pharmacies in two main locations. Entrepreneurs should consider establishing themselves in new geographic areas or differentiating through specialization. SmartGrunder can help find suitable locations in Elverum with potential development opportunities.

The broader crafts sector in Elverum has a higher number of companies (8) compared to the pharmacy sector (6). Sales in the crafts sector have grown by 11.4% from 2024 to 2025, which is slightly lower than the pharmacy sector's 12.4%. However, the crafts sector is more stable, with lower fluctuations in the number of employees. Peer companies in the crafts sector include Synsam Elverum Kremmertorget and Synsam Elverum Torggata, which operate with higher sales (NOK 8.9M and NOK 7.4M) than most pharmacies in Elverum. This shows that the crafts sector has greater growth potential, but the pharmacy sector has higher profitability.

Pharmacy in Elverum is a stable and growing sector with strong profitability and high sales growth. There are opportunities for new players, especially with high sales growth and high EBITDA margins. However, competition is strong, and it is important to establish oneself in new geographic areas or differentiate through specialization. The broader crafts sector also shows potential, but the pharmacy sector has higher profitability. Entrepreneurs should consider collaborating with SmartGrunder to find suitable locations and strategies to establish themselves in Elverum.