The Bar Industry in Gjøvik: Current Status and Future Perspectives

The bar industry in Gjøvik has experienced significant fluctuations in recent years, with a combination of declines and partial growth in both sales and number of employees. In 2020, sales were recorded as zero due to the pandemic, leading to a drastic decline in the number of employees. Since 2021, there has been a gradual increase in both the number of employees and sales, although the development remains uncertain. There are now three registered companies in the industry, but only one of these has employees. This shows that the industry is small-scale and may not be fully stable in the future.

Economic data show a dramatic decline in sales and number of employees in the bar industry in Gjøvik. Sales fell from 5.9 million NOK in 2016 to zero in 2020, before rising to 37,000 NOK in 2023. The number of employees has also been in decline, from 27 in 2016 to 6 in 2021, before a weak increase to 9 in 2026. This shows significant volatility in the industry, especially due to the pandemic and subsequent restrictions.

According to data from the municipality, there are three companies registered in the bar industry in Gjøvik. These companies are:

• M&P Bardrift AS: Registered in 2020, with 9 employees. Organizational form is AS.
• Kjelleren Disco Bar DA: Registered in 2007, with no employees. Organizational form is DA.
• M&P Holding AS: Registered in 2010, with no employees. Organizational form is AS.

There are no registered bankruptcies in the industry, but there is a clear dominance of AS as the organizational form, with one company. This may indicate that companies in the industry prefer to organize as AS, even though there are few companies in total.

Regarding the geographical distribution of the bar industry in Gjøvik, data show that activities are concentrated in one part of the municipality. There is one registered company in Gjøvik, with 9 employees. However, there are three companies in total in the industry, which may indicate that the data are incomplete or that companies are registered in other parts of the municipality. This is a potential ambiguity in the data that should be investigated further.

The industry has been marked by significant fluctuations, especially in 2020 when sales and the number of employees fell to zero. This may be due to the pandemic and the associated restrictions. Since 2021, there has been a gradual increase, although the development remains uncertain. There are no registered bankruptcies in the industry, which suggests that companies have been able to survive the most critical periods. Nevertheless, there is a clear decline in the number of employees and sales compared to 2016.

For founders considering starting a bar in Gjøvik, the data show that the industry has been marked by significant fluctuations, but there has been a gradual increase since 2021. This may indicate that there are opportunities to establish oneself in the industry, even though there is some uncertainty. It is also important to note that there are few companies in the industry, which may provide opportunities to fill a gap in demand. SmartGrunder can help founders find suitable addresses in Gjøvik for this industry, based on data and development trends.

The bar industry in Gjøvik has been marked by significant fluctuations in recent years, with a combination of declines and partial growth. There are now three companies in the industry, but only one of these has employees. This shows that the industry is small-scale and may not be fully stable in the future. Nevertheless, there has been a gradual increase since 2021, which may indicate that there are opportunities to establish oneself in the industry. Founders should be aware of the fluctuating conditions and be prepared to adapt to changes.