Industry · municipality
The Bar Industry in Stjørdal: Current Situation and Future Prospects
Analysis of the industry, companies, statistics, and outlooks for entrepreneurs and local decision-makers in Stjørdal, Trøndelag, Norway
Executive Summary
The bar industry in Stjørdal has shown both strengths and challenges over the past few years. In 2025, there are 2 companies in the industry, with 33 employees and a combined revenue of NOK 2.8 million. There is a clear variation in the development, with an increase in the number of employees from 2024 to 2026 (from 9 to 29), while revenue has been more volatile. The industry is dominated by AS companies, and there are no registered bankruptcies among the companies. Future prospects show growth in revenue and employees, but with negative EBITDA margins as a challenge.
Economic Overview
Economic Trends
Revenue in the bar industry in Stjørdal has shown a fluctuating development:
| Year | Revenue (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 8.8M | - |
| 2017 | 11.2M | +27.6% |
| 2018 | 8.1M | -27.6% |
| 2019 | 6.0M | -26.5% |
| 2020 | 3.2M | -45.6% |
| 2021 | 2.2M | -30.9% |
| 2022 | 2.2M | -4.1% |
| 2023 | 1.6M | -25.4% |
| 2024 | 2.4M | +51.5% |
| 2025 | 2.7M | +12.6% |
Number of employees has been more volatile, with a decline from 110 in 2016 to 9 in 2024, followed by an increase to 29 in 2026. This development reflects both crises and adaptations in the industry.
Key Figures for 2025
- EBITDA margin: -7% (negative)
- Gross margin: 53%
- Total debt: NOK 887,000
- Equity: NOK -656,000
Companies in the Industry
Registered Companies
In Stjørdal, the following companies are registered in the bar industry:
- Neon Dansotek As (Kjøpmannsgata 32, Stjørdal)
- Founded: 2025-02-04
- Number of employees: 18
- Financial data: No reported figures (0 in all categories)
- Bs Pub & Kultur As (Kjøpmannsgata 38, Stjørdal)
- Founded: 2012-02-27
- Number of employees: 15
- Financial data: Revenue NOK 2.8M, EBITDA NOK -208,000, equity NOK -656,000
Organizational Forms
- AS (Number of companies: 2, employees: 33)
- No other organizational forms reported
Geographic Distribution
Bar activity in Stjørdal is concentrated in the Stjørdal area:
| Location | Number of companies | Number of employees | Revenue (NOK) |
|---|---|---|---|
| Stjørdal | 2 | 33 | 2.8M |
No activity is reported in other districts or municipalities in Trøndelag.
Industry Dynamics
- Bankruptcy statistics: No registered bankruptcies among companies in the industry.
- Outlook: An increase in the number of employees (from 9 in 2024 to 29 in 2026) and revenue (from NOK 2.4M in 2024 to NOK 2.7M in 2025) shows a growth trend. However, the EBITDA margin is negative (-7%) and equity is negative (NOK -656,000), which could be a challenge for future stability.
- Critical points: Volatile revenue over the years and high debt (NOK 887,000) at Bs Pub & Kultur As.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the bar industry in Stjørdal, there are both opportunities and challenges:
- Opportunities: The increase in the number of employees and revenue in 2025 shows a growth trend. There is also potential to leverage the broader bar/club industry, which has 4 companies in the municipality.
- Challenges: Negative EBITDA margins and high debt at existing companies may serve as a warning. Entrepreneurs should carefully consider efficiency and financing.
- Recommendation: Focusing on innovation, customer satisfaction, and cost control can provide advantages in a competitive market.
Outlook for the Bar/Club Industry
Comparison with the Bar/Club Industry
The broader bar/club industry in Stjørdal has the following trends:
- Number of employees: 33 in 2026 (from 10 in 2023)
- Revenue: NOK 2.7M in 2025 (increase from NOK 1.6M in 2023)
Peer companies in the bar/club industry (not in the bar industry):
| Name | Address | Industry | Revenue (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|---|
| Terna Pub Og Restaurant | Halsenvegen 19, 7504 Stjørdal | pub | 0 | 4 | 0 |
| Torden Ans | Ole Vigs gate 1, 7500 Stjørdal | pub | 0 | 0 | 0 |
The broader industry has weaker economic performance (0 in revenue and EBITDA for peer companies), but stronger growth in the number of employees compared to the bar industry.
Other companies in bar / klubb (not in bar)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Terna Pub Og Restaurant | pub | Halsenvegen 19, 7504 Stjørdal | NOK 0 | 4 | NOK 0 |
| Torden Ans | pub | Ole Vigs gate 1, 7500 Stjørdal | NOK 0 | 0 | NOK 0 |
Conclusion
The bar industry in Stjørdal shows a mix of growth and challenges. With an increase in the number of employees and revenue in 2025, as well as a concentration of activity in Stjørdal, there is potential for further development. Entrepreneurs, however, should be aware of the negative EBITDA margins and high debt levels at existing companies. SmartGrunder can help entrepreneurs find suitable locations and strategies to capitalize on opportunities in this industry.