Industry · municipality
The Bar Industry in Ullensaker: Current Status and Future Prospects
An analysis of companies, statistics, and opportunities for entrepreneurs and local decision-makers in Ullensaker municipality
Executive Summary
The bar industry in Ullensaker shows a mix of stability and variation over the past few years. In 2024, the sector experienced a significant increase in both sales and number of employees, indicating a gradual recovery after the pandemic. However, there have been considerable fluctuations, especially in 2020 and 2021, where the decline in sales and number of employees was substantial. Today, there are four registered bars in the municipality, with a combination of AS companies and sole proprietorships. The economic dynamics show that the sector has both potential and challenges, particularly regarding operating results and wage costs.
Economic Trends
The table below shows sales and number of employees for the bar industry in Ullensaker over time:
| Year | Sales (NOK) | Number of Employees |
|---|---|---|
| 2016 | 4.5M | 18 |
| 2017 | 17.3M | 30 |
| 2018 | 20.3M | 32 |
| 2019 | 21.1M | 41 |
| 2020 | 10.7M | 23 |
| 2021 | 7.4M | 19 |
| 2022 | 16.6M | 28 |
| 2023 | 17.5M | 21 |
| 2024 | 24.3M | 51 |
| 2025 | 14.3M | 44 |
Sales increased sharply from 2016 to 2017 (+287%), but fell by 49.3% in 2020. There has been a gradual recovery since, with a peak in 2024. The number of employees increased significantly in 2024 (+142.9%), but fell again in 2025. Operating results have been negative in several years, with an EBITDA margin of -7% in 2024 and -1% in 2025.



Registered Companies
The following companies are registered in the bar industry in Ullensaker:
- O'connors Jessheim – Storgata 6, Jessheim. AS, established 2025-07-15, 43 employees. Operating income: 4.9M NOK, sales: 4.7M NOK, EBITDA: -356.0K NOK.
- Noellski As Avd Jessheim – Storgata 6, Jessheim. AS, established 2022-08-10, 4 employees. Operating income: 0 NOK, sales: 0 NOK, EBITDA: 0 NOK.
- Humle & Malt Avd 1906 – Oslo Lufthavn, Gardermoen. AS, established 2017-01-01, 3 employees. Operating income: 10.4M NOK, sales: 10.4M NOK, EBITDA: 95.2K NOK.
- Kaffemakeriet Jessheim – Storgata 6, Jessheim. AS, established 2009-04-20, 0 employees. Operating income: 2.4M NOK, sales: 2.4M NOK, EBITDA: 152.8K NOK.
Most companies are AS entities, and there are no registered bankruptcies in the sector. The AS organizational form dominates with 3 companies, and there are no companies with other organizational forms.
Geographic Distribution
The bar industry in Ullensaker is most active in Jessheim, where there are 2 companies and 47 employees. In Gardermoen, there is 1 company and 3 employees. The table below shows detailed figures:
| Location | Number of Companies | Number of Employees | Operating Income (NOK) | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Jessheim | 2 | 47 | 4.9M | 4.7M | -356.0K |
| Gardermoen | 1 | 3 | 10.4M | 10.4M | 95.2K |
Jessheim has a higher share of employees and companies, but EBITDA is negative here. Gardermoen has a positive EBITDA, but with fewer employees and companies.

Operational Dynamics and Bankruptcy Statistics
The bar industry in Ullensaker has been relatively stable with no registered bankruptcies. However, operating results have been negative in several years, with EBITDA margins of -7% in Jessheim and 0% in Gardermoen. There is a significant variation in operating results between companies, with examples such as Kaffemakeriet Jessheim, which had a positive EBITDA of 152.8K NOK, and O'connors Jessheim, which had a negative EBITDA of -356.0K NOK. This shows that operating results depend on several factors, such as costs, sales, and operational efficiency.
Future Outlook
Based on the data, the bar industry in Ullensaker shows potential for growth, especially in Jessheim where there are more companies and employees. However, it is important to note the negative operating results in several years, which could be a challenge for new entrants. There is also a significant variation in EBITDA between companies, which indicates that efficiency and cost management are critical factors for success. For entrepreneurs, Jessheim could be an interesting area to establish themselves, but it is important to analyze competitors and operating results carefully before investments.
Conclusion
The bar industry in Ullensaker has both opportunities and challenges. With growth in the number of employees and sales in 2024, as well as relatively stable operations, the sector can be an attractive choice for entrepreneurs. However, it is important to be aware of the negative operating results and variation between companies. Jessheim is a prominent place for activity, but it is necessary to analyze competitors and operating results thoroughly before making decisions. SmartGrunder can help entrepreneurs find suitable addresses and further analyze the development in the sector.