The Bar Industry in Ullensvang: Current Situation and Future Opportunities

The bar industry in Ullensvang shows a mix of stability and variation over time. In 2025, there are two companies registered in the sector, with a total wage expenditure of 0 NOK and a combined operating profit of 406,000 NOK. The most central actor is Vertshuset Hardanger AS, which has shown an EBITDA margin of 48% in 2025. At the same time, data shows that the sector has experienced significant fluctuations in the number of employees and revenue over the past years, with a sharp decline in 2020–2021 and an increase again in 2024–2025. This indicates an industry that is sensitive to external factors, but also with potential for recovery when conditions improve.

Economic data shows that the bar industry in Ullensvang has had a complex development. Revenue reached a peak of 3.0 million NOK in 2017, before falling to 86,900 NOK in 2020. A significant increase was recorded in 2022 (to 595,000 NOK) and 2024 (to 911,000 NOK), but there was a dramatic decline to 32,000 NOK in 2025. The number of employees has been equally unstable, with a decline from 23 in 2016 to 0 in 2022–2023, before rising to 5 employees in 2024 and 23 in 2025. This shows that the sector is highly sensitive to external conditions, but also that upturns can occur when the market stabilizes.

Two companies are registered in the bar industry in Ullensvang:

1. Vertshuset Odda AS (founded 2024-06-10, 24 employees, organizational form AS)

• Organization number: 933.8 million NOK
• Bankrupt: No

1. Vertshuset Hardanger AS (founded 2022-01-01, 0 employees, organizational form AS)

• Address: Eitrheimsvegen 14, Odda
• Organization number: 932.7 million NOK
• Bankrupt: No
• Operating profit: 406,000 NOK
• EBITDA: 451,000 NOK
• EBITDA margin: 48%

Both companies are organized as AS, and there is no data on other organizational forms in the sector.

Bar activity in Ullensvang is concentrated in Odda, where one company is registered in the sector. Odda has:

• 1 company
• 24 employees
• 0 operating income
• 0 revenue
• 0 wages
• 0 operating profit
• 0 EBITDA
• 0 gross profit
• 0 equity
• 0 debt

There is no data on bar activity in other parts of Ullensvang.

Bankruptcy data shows that none of the two companies in the sector are registered as bankrupt. Vertshuset Odda AS is the only company with employees (24), while Vertshuset Hardanger AS has 0 employees. There is no data on bankruptcy proceedings or companies in the sector that have been bankrupt. This indicates that the sector has been relatively stable in terms of bankruptcy, even though there have been large variations in revenue and number of employees over time.

The development in the bar industry in Ullensvang shows both challenges and opportunities. The sharp decline in revenue and number of employees in 2020–2021 indicates a sector that is sensitive to external conditions, but the upturn in 2022–2024 shows that improvements can occur when the market stabilizes. For entrepreneurs, this can be an opportunity, especially if they can adapt to local needs and utilize existing infrastructure. However, it is important to be aware of bankruptcies and fluctuations in revenue, which can affect operational security. SmartGrunder can help entrepreneurs find suitable locations and assess potential challenges in the sector.

The bar industry in Ullensvang shows a complex, but not without opportunities, development. With two companies in the sector and relatively stable bankruptcy statistics, it may be possible to establish oneself in an industry that has shown both declines and upturns over time. Entrepreneurs should, however, be aware of the large variations in revenue and number of employees, as well as the local conditions in Odda. With the right strategy and adaptation to the market, it may be possible to develop a profitable and operationally secure business model in the sector.