Industry · municipality
Children's Apparel Retail in Ålesund
An analytical article on the industry, companies, and outlooks in Ålesund for establishing new companies and local decision-makers in 2025/2026.
Overview of Children's Apparel Retail in Ålesund
Industry Overview
In Ålesund, 6 companies operate within the children's apparel retail sector, employing a total of 32 people in 2025. The industry has experienced fluctuations in sales and employment over time, with a sales increase of 17.7% from 2024 to 2025. This indicates a gradual upturn following a period of decline in earlier years. Meanwhile, the number of employees has shown a more stable development, with an increase from 29 to 32 employees during the same period. The industry has a high average gross profit margin of 1303%, suggesting potential for growth and operational efficiency.
Economic Data for Children's Apparel Retail in Ålesund
Economic Overview
| Year | Sales (NOK) | Employees | Sales Growth (YoY) | Employee Growth (YoY) |
|---|---|---|---|---|
| 2016 | 62.1M | 40 | - | - |
| 2017 | 61.8M | 46 | -0.5% | +15.0% |
| 2018 | 54.8M | 44 | -11.4% | -4.3% |
| 2019 | 50.4M | 38 | -8.0% | -13.6% |
| 2020 | 36.0M | 30 | -28.5% | -21.1% |
| 2021 | 35.6M | 30 | -1.2% | 0.0% |
| 2022 | 36.9M | 30 | +3.5% | 0.0% |
| 2023 | 42.7M | 32 | +15.9% | +6.7% |
| 2024 | 46.3M | 29 | +8.3% | -9.4% |
| 2025 | 54.5M | 32 | +17.7% | +10.3% |
Sales have been a focus for the industry, with a 17.7% increase from 2024 to 2025, indicating a gradual upturn after a period of decline. The number of employees has been more stable, with an increase from 29 to 32 employees during the same period. This shows that the industry has been able to maintain a certain level of operational activity, despite variations over time.



Companies in Children's Apparel Retail in Ålesund
Companies in the Industry
The following companies operate within children's apparel retail in Ålesund:
| 1. Barnas Hus Norge As Avd Ålesund – 16 employees, operating from Amfi Moa | Moavegen 1. The company has an operating income of 32.2M NOK and an EBITDA of 1.4M NOK. |
|---|
- Gina Tricot Butikk 406 Stormoa Ålesund – 13 employees, operating from Langelandsvegen 25. The company has an operating income of 22.5M NOK and an EBITDA of 690.5K NOK.
- Lyreco Norge As Avd Ålesund – 7 employees, operating from Lerstadvegen 545. The company has no operational activity.
- Diana Bairamgulova – 0 employees, operating from Årsethaugen 26, Ellingsøy. The company has no operational activity.
- Molini Lene With Løseth – 0 employees, operating from Årsethaugen 61, Ellingsøy. The company has no operational activity.
- Muko Fashion Strandman – 0 employees, operating from Kirkegata 44, Ålesund. The company has no operational activity.
Most companies are organized as AS, with 3 companies operating with 36 employees and an operating income of 54.8M NOK. There are no bankrupt companies in the industry, indicating a relatively stable operational structure.
Geographic Distribution of Children's Apparel Retail in Ålesund
Business Geography
| The children's apparel retail industry in Ålesund is primarily concentrated in Ålesund, with 3 companies and 36 employees. No activity is registered in other districts of the municipality. The most active companies are located in **Amfi Moa | Moavegen 1 and Langelandsvegen 25, with an operating income of 54.8M NOK and 36 employees**. This shows that the industry is concentrated in central areas of the municipality, which can be an advantage for websites looking to establish themselves in the area. |
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Business Dynamics in Children's Apparel Retail in Ålesund
Business Dynamics
The industry has been characterized by stable operational results over time, with no bankrupt companies. This indicates that the industry has been able to maintain a relatively stable operational structure, despite variations in sales and employees. Some companies have no operational activity, which may indicate that they are newly established or inactive. This can be a challenge for websites looking to establish themselves in the industry, as there may be competing companies with similar operational structures.
Outlook for Children's Apparel Retail in Ålesund
Outlook for Children's Apparel Retail
The children's apparel retail industry in Ålesund shows signs of increasing sales after a period of decline. This can be a positive development for websites looking to establish themselves in the industry, as it indicates potential for growth and operational efficiency. At the same time, the number of employees has shown a more stable development, which can be an advantage for websites looking to establish themselves in the area. However, it is important to be aware of the competition from existing companies, such as Barnas Hus Norge As and Gina Tricot Butikk, which have a high operating income and stable operational results.
Outlook for Automotive Services in Ålesund
Outlook for Automotive Services
The broader automotive services industry in Ålesund has 7 companies and 45 employees in 2026, indicating a larger market share compared to children's apparel retail. Sales in automotive services have been more stable over time, with an increase of 18.9% from 2024 to 2025. This shows that automotive services have a larger market share and more stable operational results compared to children's apparel retail. One of the key competitors in automotive services is Sprell Butikk As Avd Moa, which has a higher sales of 8.9M NOK and higher EBITDA of 249.8K NOK compared to children's apparel retail. This shows that automotive services have a larger market share and more stable operational results compared to children's apparel retail.



Other companies in bilservice (not in children's clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sprell Butikk As Avd Moa | products for children | Langelandsvegen 25, 6010 Ålesund | NOK 8.9M | 10 | NOK 249.8K |
Conclusion
The children's apparel retail industry in Ålesund shows signs of increasing sales after a period of decline, which can be a positive development for websites looking to establish themselves in the industry. At the same time, the number of employees has shown a more stable development, which can be an advantage for websites looking to establish themselves in the area. However, it is important to be aware of the competition from existing companies, such as Barnas Hus Norge As and Gina Tricot Butikk, which have a high operating income and stable operational results. Compared to automotive services, which has a larger market share and more stable operational results, children's apparel retail shows a higher growth potential in the coming years.