Bærum: Analysis of the Children's Clothing Retail Industry

Overview of the Children's Clothing Retail Industry in Bærum

According to registered data, Bærum has 9 companies in the children's clothing retail sector. Sales in the industry reached a peak of NOK 48.1 million in 2019, but have since declined, with a slight increase to NOK 37.5 million in 2024. Employee numbers have been decreasing since 2016, from 29 to 5 in 2025. The industry has been marked by a combination of economic challenges and increasing digitalization in consumers' purchasing systems. Although no bankruptcies have been registered in the industry, data shows weak dynamics in both employee numbers and sales over the past few years.

Sales and Employee Development:

Sales experienced strong growth until 2019, but have since been on a downward trend, with a slight increase in 2024. Employees have been on a sharp decline since 2016, with a final reduction of 44.4% from 2024 to 2025.

In Bærum, 9 companies are registered in the children's clothing retail sector. Most are organized as AS (7 companies), while two are DA and ENK. None of the companies are registered as bankrupt. The most represented locations are Sandvika (4 companies), Østerås (1 company), Bekkestua (1 company), Bærums Verk (1 company), and Fornebu (1 company).

Key Companies:

• Artbyfive As (Østerås) – Founded 2024, organized as AS.
• Barnas Hus Norge As Avd Sandvika – Founded 2005, organized as AS.
• Denim Destination Sandvika As – Founded 2025, organized as AS.
• Elilu Eli Lundquist (Bekkestua) – Founded 2000, organized as ENK.
• Eline Og Silje Da (Bærums Verk) – Founded 2010, organized as DA.
• Junior Barneklær As Avd Sandvika – Founded 2007, organized as AS.
• Lilbi & Co As (Lommedalen) – Founded 2025, organized as AS.
• Minigull As (Fornebu) – Founded 2020, organized as AS.
• Ruchi Sinha (Sandvika) – Founded 2019, organized as ENK.

Most companies were founded in the last five years, which may indicate an increasing interest in starting such stores in the municipality.

Children's clothing stores in Bærum are distributed across several neighborhoods. Sandvika has the highest number of companies (4), followed by Østerås, Bekkestua, Bærums Verk, and Fornebu (1 company each). The distribution shows that Sandvika is an important hub for children's clothing retail in the municipality, which may be due to high population density and strong purchasing power.

Distribution by Neighborhood:

• Sandvika: 4 companies
• Østerås: 1 company
• Bekkestua: 1 company
• Bærums Verk: 1 company
• Fornebu: 1 company
• Lommedalen: 1 company

This distribution may be relevant for new actors considering establishing themselves in the municipality, especially in neighborhoods with existing companies.

The industry has been marked by weak dynamics over the past few years, with a sharp decline in both employee numbers and sales. No bankruptcies have been registered in the industry, but there has been a clear decline in both employee numbers and sales since 2016. The most significant decline in employees occurred from 2022 to 2023, with a reduction of 37.5%. Sales experienced a sharp decline from 2022 to 2023, but had a slight increase in 2024. This may indicate that the industry has been affected by economic factors, such as increased costs and changes in consumer behavior.

Bankruptcy Statistics:

• No registered bankruptcies in the children's clothing retail industry in Bærum over the past few years.

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the children's clothing retail industry in Bærum, data shows a challenging market. Sales have been on a downward trend since 2019, with a slight increase in 2024. Employee numbers have also been on a downward trend, which may indicate that the industry has been affected by economic challenges. This may be a challenge for new actors, but it may also provide opportunities to establish themselves in a market with potential gaps in offerings or customer approaches.

Recommendations:

• Focus on differentiation and unique offerings.
• Develop a strong online presence.
• Focus on local customers and collaborate with schools and kindergartens.
• Consider establishing themselves in neighborhoods with existing companies, such as Sandvika.

The Automotive Service Industry in Bærum has a larger number of companies (12) compared to the children's clothing retail industry (9). Sales in the automotive service industry reached a peak of NOK 88.7 million in 2020, but have since declined, with a sharp decline of 36.2% from 2024 to 2025. The number of employees has also been on a downward trend, with a final reduction of 12.0% from 2025 to 2026. This shows that the automotive service industry has also been affected by economic factors, but has a larger market compared to the children's clothing retail industry.

Peer Companies in the Automotive Service Industry:

• Sprell Butikk As Avd Sandvika – Sales: NOK 25.3M, EBITDA: NOK 707.8K, employees: 18.
• Sprell Butikk As Avd Fornebu S – Sales: NOK 10.1M, EBITDA: NOK 283.1K, employees: 13.
• Sprell Butikk As Avd Netthandel/hovedkontor – Sales: NOK 9.5M, EBITDA: NOK 266.5K, employees: 13.

These companies have higher sales and EBITDA compared to the children's clothing retail industry, which may indicate that the automotive service industry has better economic stability.

The children's clothing retail industry in Bærum has been marked by weak dynamics over the past few years, with a sharp decline in both employee numbers and sales. No bankruptcies have been registered in the industry, but there has been a clear decline in both employee numbers and sales since 2016. This may be a challenge for new actors, but it may also provide opportunities to establish themselves in a market with potential gaps in offerings or customer approaches. For entrepreneurs considering establishing themselves in Bærum, it may be useful to look at existing companies and their strategies, as well as to focus on unique offerings and a strong online presence. SmartGrunder can help entrepreneurs find suitable addresses and explore market opportunities in the municipality.