Children's Product Retail in Bodø: Industry Analysis and Outlook

Industry Overview

Bodø has two companies within children's product retail registered in the municipality, with a total of 18 employees in 2026. The industry has shown uneven development over the years, with a significant sales decline of 55.9% in 2020, but a gradual increase since then. The EBITDA margin is at 4%, and the gross profit margin is exceptionally high at 1265%, indicating that the companies operate with low costs relative to revenue. None of the companies in the industry are registered in bankruptcy, showing a stable industry structure.

Sales and employee development:

The industry experienced a significant sales decline of 55.9% in 2020, but has since grown by 16.5% in 2025. The number of employees has varied between 16 and 20 over the years, with stabilization at 18 employees in 2026. The EBITDA margin is at 4%, and the gross profit margin is exceptionally high at 1265%, indicating that the companies operate with low costs relative to revenue.

Registered companies in Bodø:

1. Barnas Hus As Avd City Nord (Stormyrveien 20, Bodø)

• Company form: AS
• Employees: 13
• Sales: 27.1M NOK
• EBITDA: 1.2M NOK
• Bankruptcies: Not registered

1. Lyreco Norge As Avd Bodø (Gidsken Jakobsens vei 12, Bodø)

• Company form: AS
• Employees: 7
• Sales: 0 NOK
• EBITDA: 0 NOK
• Bankruptcies: Not registered

Company form statistics:

• AS: 2 companies, 20 employees, 27.1M NOK in sales, 4% EBITDA margin.

Activity distributed across locations in the municipality:

The industry is concentrated in the Bodø city center, with two companies operating in the city. There is no activity registered in other parts of the municipality.

Bankruptcies and company stability:

• No companies in the industry are registered in bankruptcy, showing a stable industry structure.

Development over the years:

• Sales experienced a significant decline of 55.9% in 2020, but have since grown by 16.5% in 2025.
• The number of employees has varied between 16 and 20 over the years, with stabilization at 18 employees in 2026.
• The EBITDA margin is at 4%, and the gross profit margin is exceptionally high at 1265%, indicating that the companies operate with low costs relative to revenue.

Outlook for Entrepreneurs

Opportunities and challenges:

• The industry has shown a gradual sales increase after a significant decline in 2020, with a rise of 16.5% in 2025.
• The EBITDA margin of 4% and gross profit margin of 1265% indicate that companies operate with low costs relative to revenue, which could be an advantage for new entrants.
• There are only two companies in the industry, which could provide opportunities for competitive entrepreneurs.
• One of the companies has 0 NOK in sales and operating income, which could indicate challenges in operations.

Recommendation:

• Entrepreneurs should consider establishing themselves in Bodø, where there is a stable industry structure and high profit margins. However, it is important to carefully analyze competitors and market needs before establishing a business.

Outlook for the Parent Category (Car Service)

Contrast between car service and children's product retail:

• Car service has 3 companies in the municipality, while children's product retail has 2 companies.
• Sales in car service increased by 29.6% in 2025, compared to an increase of 16.5% in children's product retail.
• Peer company in car service:
• Sprell Butikk As Avd Bodø (Storgata 5, 8006 Bodø)
• EBITDA: 158.2K NOK
• Sales: 5.7M NOK
• Employees: 7
• Industry: Children's products

Conclusion:

• Car service has a higher number of companies and stronger sales growth compared to children's product retail. However, children's product retail has higher profit margins, which could be an advantage for new entrants in this industry.

The children's product retail industry in Bodø shows a gradual sales increase after a significant decline in 2020, with a rise of 16.5% in 2025. The EBITDA margin of 4% and gross profit margin of 1265% indicate that companies operate with low costs relative to revenue, which could be an advantage for new entrants. However, there are only two companies in the industry, which could provide opportunities for competitive entrepreneurs. Entrepreneurs should consider establishing themselves in Bodø, where there is a stable industry structure and high profit margins. However, it is important to carefully analyze competitors and market needs before establishing a business. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.