Industry · municipality
Children's Clothing Store Industry in Drammen: A Comprehensive Analysis
Economic trends, company landscape, and future outlook for the children's clothing store sector in Drammen municipality, Norway (2016–2025 data). Includes bankruptcy statistics, geographic distribution, and comparison with the broader bilservice industry grouping (industry2). Sma
Brief Overview of the Children's Clothing Store Sector in Drammen
Drammen has an active, but relatively small children's clothing store sector. In total, there are 7 registered companies in the industry, with a combined annual revenue of over 48 million NOK in 2025. The two most significant companies are Gina Tricot Butikk 435 Gulskogen (Drammen) and Barnas Hus Norge As (Krokstadelva), which together account for over 80% of the sector's total sales. Although the industry has been marked by variations in wage development, there has been a significant increase in sales from 2024 to 2025 (+6.3%). However, there has also been a bankruptcy (Front Vest As) and a company with negative EBITDA (Gerd T Martinsen As), which shows that the industry has both opportunities and challenges.
Economic Overview of the Children's Clothing Store Sector
Sales and Employee Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 35.3M | 38 |
| 2025 | 48.0M | 33 |
The industry has had an uneven development in recent years, with a decline of 11.7% from 2018 to 2019, but a strong increase of 24.0% from 2023 to 2024. The number of employees has been declining in most periods, but had a significant increase from 2024 to 2025 (+37.5%). This may be due to some companies expanding their operations, while others have reduced staff after achieving stable revenue.
Companies in the Children's Clothing Store Sector in Drammen
Active Companies in Drammen
- Gina Tricot Butikk 435 Gulskogen (Drammen) – AS, 13 employees, sales of 22.5M NOK in 2025
- Barnas Hus Norge As Avd Buskerud Storsenter (Krokstadelva) – AS, 9 employees, sales of 21.2M NOK in 2025
- Front Vest As (Drammen) – AS, bankruptcy, 0 employees
- Gerd T Martinsen As (Solbergmoen) – AS, 0 employees, negative EBITDA of -777.0K NOK
- Kidsfashion As (Krokstadelva) – AS, 0 employees, no sales
- Naust Wear As (Drammen) – AS, 0 employees, no sales
- Spoooky Alexandra Seierstad (Drammen) – ENK, 0 employees, no sales
Most companies are organized as AS, and there are no sole proprietorships (ENK) except Spoooky Alexandra Seierstad. The two most stable companies are Gina Tricot and Barnas Hus, which have high revenue and positive EBITDA.
Geographic Distribution of the Children's Clothing Store Sector
Geographic Distribution of Activity
| Location | Number of Companies | Employees | Sales (NOK) | EBITDA Margin |
|---|---|---|---|---|
| Drammen | 3 | 13 | 22.5M | 3% |
| Krokstadelva | 2 | 9 | 21.2M | 4% |
Drammen has higher sales per company (7.5M NOK) compared to Krokstadelva (10.6M NOK). The EBITDA margin is slightly lower in Drammen (3%) than in Krokstadelva (4%), but Drammen has higher sales per employee (1.9M NOK) compared to Krokstadelva (2.3M NOK).
Dynamics and Risks in the Children's Clothing Store Sector
Dynamics and Risks
- Bankruptcy: Front Vest As (Drammen) is registered as bankrupt, with 0 employees and 0 sales.
- Negative EBITDA: Gerd T Martinsen As (Solbergmoen) has a negative EBITDA of -777.0K NOK, even though sales of 3.5M NOK are registered.
- Stability: The two most stable companies (Gina Tricot and Barnas Hus) have high revenue and positive EBITDA, showing that it is possible to operate profitably in the industry.
The industry has a mix of stable and unstable companies, and it is important to assess financial health before investing.
Outlook for Founders in the Children's Clothing Store Sector
Development for Founders
The industry shows potential for growth, especially with the two most stable companies showing positive development. However, it is important to be aware of bankruptcy risks and financial challenges. Drammen and Krokstadelva are both good locations, but Drammen has higher sales per company. Founders should consider establishing themselves in Drammen to utilize existing infrastructure, but must also be prepared for competition from existing companies.
Comparison with the Car Service Sector
- Number of companies: The car service sector has 8 companies, while the children's clothing store sector has 7 companies.
- Sales: The car service sector had 58.0M NOK in 2025, while the children's clothing store sector had 48.0M NOK.
- Employees: The car service sector had 43 employees in 2025, while the children's clothing store sector had 33 employees.
One of the key peer companies in the car service sector is Sprell Butikk As Avd Gulskogen (Drammen), with sales of 9.8M NOK and EBITDA of 274.8K NOK. The car service sector has higher sales and more employees, but the children's clothing store sector has a higher EBITDA margin (3% vs. 2% in the car service sector).
Other companies in bilservice (not in children's clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sprell Butikk As Avd Gulskogen | products for children | Guldlisten 35, 3048 Drammen | NOK 9.8M | 10 | NOK 274.8K |
Conclusion and Future Opportunities
The children's clothing store sector in Drammen has both opportunities and challenges. With growth in sales and existing stable companies, it can be a profitable industry for founders. At the same time, it is important to be aware of bankruptcy risks and financial challenges. Drammen and Krokstadelva are both good locations, but Drammen has higher sales per company. SmartGrunder can help founders find suitable addresses and assess potential development opportunities in the municipality.