The Children's Clothing Store Industry in Færder: Current Status and Future Prospects

The children's clothing store industry in Færder is a small but dynamic sector with both challenges and opportunities. In recent years, the industry has shown significant variations in revenue and number of employees, with a marked increase from 2020–2022 followed by a dramatic decline in 2023. Tjøme remains the main hub for activity in the industry, although five companies are registered in the municipality in total. The most interesting data show that one of the registered companies, Engler Og Pirater AS, has a relatively stable economy, while other companies have no activity or are newly established without operational data. The industry has also proven to be highly sensitive to market changes, which could be an important consideration for entrepreneurs considering establishing themselves here.

Economic Trends

In recent years, the children's clothing store industry in Færder has shown significant variations in both revenue and number of employees. Revenue increased sharply from 2019 to 2020 (+296.8%), reaching a maximum of 17.2 million NOK in 2022 before falling back to 3.8 million NOK in 2023. The number of employees followed a similar pattern, with a peak of 20 employees in 2023, but falling to 3 employees in 2025. This shows a highly sensitive sector affected by both economic and market factors.

Table: Annual Revenue and Number of Employees

This pattern of growth and decline may be due to variations in consumer interests, competitive pressure, and national economic conditions.

Registered Companies in the Industry

There are five registered companies in the children's clothing store industry in Færder, with the following organizational forms:

• AS (Limited Company): 1 company (Engler Og Pirater AS) with 2 employees and operational data.
• ENK (Sole Proprietorship): 4 companies, three of which have no operational data and one (Brodersens Handleri Lønmo) has zero revenue and employees.

List of Companies

1. Engler Og Pirater AS – Vestveien 644, Tjøme (2 employees, operational data available)
2. Brodersens Handleri Lønmo – Vestveien 644, Tjøme (1 employee, no operational data)
3. Kiddie Charlotte Weber – Rugdeveien 22A, Vestskogen (0 employees, no operational data)
4. Rivelsrød – Kirkeveien 394, Kjøpmannskjær (0 employees, no operational data)
5. Små Hjerter AS – Smidsrødveien 45, Nøtterøy (0 employees, newly established in 2025)

It is clear that only one of the registered companies has active operations, which may indicate a highly competitive market advantage for new entrants.

Distribution of Activity in the Municipality

Tjøme remains the main hub for the children's clothing store industry in Færder, although five companies are registered in the municipality in total. Data for Tjøme show:

• 2 companies with operational data
• 3 companies without operational data or with zero revenue
• Total of 3 employees in active companies

Table: Distribution of Companies by Neighborhood

This pattern shows that Tjøme is the only neighborhood with active operations, even though companies are registered in other neighborhoods.

Operational Viability and Competitiveness

The industry has proven to be highly sensitive to market changes, with a sharp decline in revenue and number of employees from 2022 to 2023. This may be due to variations in consumer interests, competitive pressure, or national economic conditions. There are no registered bankruptcies in the industry, but there are several companies with no operational data or zero revenue.

Table: Operational Status by Company

This pattern shows that only one of the registered companies has active operations, which may indicate a highly competitive market advantage for new entrants.

Future Perspectives for Entrepreneurs

For entrepreneurs considering establishing themselves in the children's clothing store industry in Færder, it is important to be aware of the significant variations in revenue and number of employees. The industry has proven to be highly sensitive to market changes, with a sharp decline in revenue and number of employees from 2022 to 2023. This may be due to variations in consumer interests, competitive pressure, or national economic conditions.

Opportunities and Challenges

• Opportunities: Tjøme remains the main hub for activity in the industry, and five companies are registered in the municipality in total. This may indicate a potential market advantage for new entrants.
• Challenges: The industry has proven to be highly sensitive to market changes, and there are no registered bankruptcies, but there are several companies with no operational data or zero revenue.

SmartGrunder can help entrepreneurs find suitable addresses in Færder for the children's clothing store industry, based on both economic and geographic factors.

The children's clothing store industry in Færder is a small but dynamic sector with both challenges and opportunities. In recent years, the industry has shown significant variations in revenue and number of employees, with a marked increase from 2020–2022 followed by a dramatic decline in 2023. Tjøme remains the main hub for activity in the industry, although five companies are registered in the municipality in total. The most interesting data show that one of the registered companies, Engler Og Pirater AS, has a relatively stable economy, while other companies have no activity or are newly established without operational data. The industry has also proven to be highly sensitive to market changes, which could be an important consideration for entrepreneurs considering establishing themselves here.