Children's Furniture Trade in Frogn: Current Situation and Future Opportunities

Overview of the Children's Furniture Trade in Frogn

Frogn has a very small but dynamic children's furniture trade sector with two registered companies in the municipality. All activity is concentrated in Drøbak, where two companies operate. Employment figures have been volatile, with a decline from 13 employees in 2023 to 3 employees in 2026. Sales figures have been equally unstable, with a sharp decline from 3 million NOK in 2019 to zero in 2020 and onwards. Although none of the companies have gone bankrupt, the data indicates an industry with significant fluctuations in both revenue and employment.

Key Figures at a Glance:

• Number of companies: 2
• Number of employees (2026): 3
• Annual revenue (2026): 0 NOK
• Geographic focus: Drøbak
• Bankruptcy statistics: No registered bankruptcies in the industry

Sales Development (2016–2026):

Employment Development (2016–2026):

Data shows a sharp decline in both sales and employment in 2020, followed by a short-lived increase in 2021–2023. From 2024, both sales and employment have been on a downward trend again.

Registered Companies in Frogn (2026):

1. Camilla Norstrøm Hiemeyer (Sogstiveien 83, Drøbak)

• Organizational form: ENK (sole proprietorship)
• Founded: 2019-09-19
• Number of employees: 3
• Bankruptcy status: Not bankrupt

1. Twelve Norge Utengen (Karlsrud 2B, Drøbak)

• Organizational form: ENK
• Founded: 2023-06-27
• Number of employees: 0
• Bankruptcy status: Not bankrupt

Organizational Form Statistics:

• ENK (sole proprietorship): 1 company with 3 employees
• No data on other organizational forms

Note: No companies in the industry have reported sales or profit in 2026.

Activity Distributed Across Locations in Frogn (2026):

Analysis:

• Drøbak is the only borough in Frogn with activity in the children's furniture trade
• All registered companies are located in Drøbak
• No data on other boroughs in Frogn

Strategic Insight:

• Drøbak is a natural focus area for new business in the industry
• Increased competition in Drøbak could negatively impact the market
• Lack of data on other boroughs in Frogn

Bankruptcy Statistics (2026):

• No registered bankruptcies in the industry in Frogn
• Camilla Norstrøm Hiemeyer and Twelve Norge Utengen are both not bankrupt

Operational Statistics (2026):

• No data on profit, gross profit, or EBITDA for the companies
• No data on loans or equity

Note:

• Data from 2020 shows that all companies had zero sales and zero profit
• No operational data is registered for 2021–2026
• Number of employees has been unstable, with a decline from 13 in 2023 to 3 in 2026

Outlook for Entrepreneurs

Data Indicators for Entrepreneurs:

• High volatility in the industry: Sales and employment have fluctuated strongly in recent years
• Lack of operational data for 2021–2026 makes it difficult to assess the current operational situation
• No bankruptcies in the industry, but low activity (zero sales in 2020–2026)
• Drøbak is the only borough with activity, but no data on competitiveness

Potential Challenges:

• Unstable market with fluctuating sales and employment
• Lack of operational data to assess operational security
• Low activity in the industry (zero sales in 2020–2026)

Potential Opportunities:

• Drøbak as a focus area for new business
• No bankruptcies in the industry, which may indicate a relatively stable market structure
• Lack of competitors in Frogn (only two companies)

Recommendation:

• Entrepreneurs should carefully assess operational risk due to the instability of the data
• Drøbak can be a strategic location, but with greater risk due to the industry's instability

The children's furniture trade in Frogn is a very small and unstable industry with two registered companies and a total of 3 employees in 2026. Sales figures have been zero for five consecutive years (2020–2026), and operational data is missing for recent years. Although none of the companies have gone bankrupt, the data indicates an industry with greater fluctuations in both revenue and employment.

For entrepreneurs, the industry can be challenging due to the unstable market development, but Drøbak can be a strategic location. SmartGrunder can help find suitable addresses in Frogn for the children's furniture trade, with a focus on natural development opportunities in the municipality.