Industry · municipality
Childcare in Horten: An Analysis of the Industry
Status, Development, and Opportunities for Entrepreneurs in Horten Municipality (Vestfold and Telemark County).
Executive Summary
Childcare in Horten shows a slightly active industry with some challenges. In 2025, there is one company registered in this industry, and the number of employees has fallen from 5 to 2 over the past few years. Sales have shown uneven development, with an increase from 2020 to 2022, but a decline since. This indicates an industry that is vulnerable to market fluctuations and competitive pressure. SmartGrunder can help entrepreneurs find strategic addresses in Horten for childcare, based on local conditions and development trends.
Economic Overview
Sales and Employees
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 2.9M | 9 |
| 2025 | 3.3M | 2 |
Sales have grown by 13.8% from 2020 to 2022, but have since fallen by 1.6% from 2022 to 2024. The number of employees has fallen by 66.7% from 2024 to 2025, indicating a reduction in operations or improved efficiency. This is an industry with significant variation in operational results over time.



Companies in the Industry
Registered Companies
- Systua Barneklær Marianne Solberg (Løytnant Dons vei 10, Borre)
- Organizational form: ENK (sole proprietorship)
- Founded: 2019-09-25
- Employees: 0
- Bankrupt: Not bankrupt
- Sales: 0 NOK
- EBITDA: 0 NOK
There is one company registered in this industry in Horten. This company has no reported sales or operational results, which may indicate a new or small-scale business.
Geographic Distribution
- Borre (Horten): 1 company
All businesses in childcare in Horten are located in Borre. This is a central district in the municipality with good access to roads and public transport, which can be an advantage for business operations.
Business Dynamics
- Bankruptcy Security: No businesses in the industry are registered as bankrupt.
- Operational Fluctuations: The number of employees has varied between 4 and 9 over the past five years, with a decline of 66.7% from 2024 to 2025.
- Sales Development: An increase of 45.3% from 2020 to 2021, but a decline of 12.5% from 2022 to 2023.
The industry shows unstable operational development, but there are no bankruptcy registrations. This may indicate that businesses are adapting to market conditions through efficiency or focus on specialized market segments.
Outlook
Outlook for Entrepreneurs
- Market Demand: Horten has a population of approximately 35,000 (2023), with a significant proportion of children and young people. This creates a potential market for childcare.
- Competitive Pressure: Some businesses have shown the ability to increase sales over time, despite large variations.
- Operational Challenges: A low number of employees and unstable sales results can be challenges for new businesses.
For entrepreneurs, it may be profitable to focus on differentiation, quality, and local connections. SmartGrunder can help identify strategic addresses in Horten that are well positioned for childcare.
Conclusion
Childcare in Horten is an industry with potential, but also challenges. With one business in the industry and unstable operational development, it is important for new entrepreneurs to focus on differentiation and local conditions. There are opportunities in a population with many children, but competition and operational challenges must be carefully considered. SmartGrunder can help find optimal locations and strategies to establish oneself in this industry in Horten.