Industry · municipality
Children's Clothing Stores in Levanger: Current Situation and Future Outlook
Analysis of the children's clothing store industry in Levanger municipality based on company data, economic indicators, and development trends from 2016 to 2025.
Executive Summary
Key Figures and Development
- Number of companies: 2 (Kriz Me Zanz AS and Lun Barneklær Johansen)
- Sales growth: 24.6% from 2016 to 2025 (from NOK 2.5M to NOK 7.3M)
- Employees: 8 in 2016 → 5 in 2025 (largest decline 2017–2018: -60%)
- EBITDA margin: 13% (Kriz Me Zanz AS)
- Gross margin: 40% (Kriz Me Zanz AS)
Key Companies
- Kriz Me Zanz AS: AS-form, 4 employees, NOK 7.3M in sales, NOK 1.0M in operating profit
- Lun Barneklær Johansen: ENK-form, 0 employees, 0 in sales and operating profit
Development Trends
- Largest sales growth: 2024–2025 (+24.6%)
- Largest decline in number of employees: 2017–2018 (-60%)
- EBITDA per employee: NOK 251.8K (Kriz Me Zanz AS)
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees | Sales Growth (Year-over-Year) | Employee Growth (Year-over-Year) |
|---|---|---|---|---|
| 2016 | 2.5M | 8 | - | - |
| 2017 | 2.5M | 5 | -1.9% | -37.5% |
| 2018 | 2.4M | 2 | -2.3% | -60.0% |
| 2019 | 2.8M | 2 | +17.7% | 0.0% |
| 2020 | 3.1M | 2 | +9.3% | 0.0% |
| 2021 | 3.5M | 3 | +12.1% | +50.0% |
| 2022 | 4.3M | 4 | +22.5% | +33.3% |
| 2023 | 4.8M | 5 | +11.9% | +25.0% |
| 2024 | 5.9M | 5 | +23.2% | 0.0% |
| 2025 | 7.3M | 4 | +24.6% | -20.0% |
Economic Indicators
- Average sales per employee: NOK 1.4M (2025)
- Operating profit per employee: NOK 1.8M (Kriz Me Zanz AS)
- Total operating profit: NOK 1.0M (Kriz Me Zanz AS)
- Total equity: NOK 1.6M (Kriz Me Zanz AS)
- Total debt: NOK 1.5M (Kriz Me Zanz AS)
Companies in the Industry
Registered Companies
- Kriz Me Zanz AS
- Address: Håkon den godes gate 18, Levanger
- Organizational form: AS
- Founded: 2010-03-05
- Number of employees: 4
- Operating profit: NOK 1.0M
- EBITDA: NOK 1.0M
- Sales: NOK 7.3M
- Equity: NOK 1.6M
- Debt: NOK 1.5M
- Lun Barneklær Johansen
| - Address: c/o Linda Hovdal | Lofjordvegen 147, Åsenfjord |
|---|
- Organizational form: ENK
- Founded: 2021-12-01
- Number of employees: 0
- Operating profit: NOK 0
- EBITDA: NOK 0
- Sales: NOK 0
- Equity: NOK 0
- Debt: NOK 0
Organizational Form Statistics
- AS: 1 company, 4 employees, NOK 7.3M in sales
- ENK: 1 company, 0 employees, NOK 0 in sales
Geographic Distribution
| Location | Number of Companies | Number of Employees | Sales (NOK) | Operating Profit (NOK) |
|---|---|---|---|---|
| Levanger | 1 | 4 | 7.3M | 1.0M |
Activity in the Municipality
- Levanger: Only location with activity in the industry
- Åsenfjord: Included as the address for Lun Barneklær Johansen, but no activity reported
Operational Dynamics and Bankruptcies
Bankruptcies and Operational Dynamics
- Bankruptcies: No companies in the industry are registered as bankrupt (both companies are 'not bankrupt')
- Operational instability: Large variation in number of employees (8 → 5 from 2016 to 2025)
- Largest decline: 2017–2018 (-60% in number of employees)
- Largest growth: 2020–2021 (+50% in number of employees)
- Sales growth: Consistent growth from 2019 (NOK 2.8M) to 2025 (NOK 7.3M)
Future Outlook
- Positive sales growth: Consistent growth since 2019, with 24.6% growth from 2024 to 2025
- Stable operating profit: Kriz Me Zanz AS has stable operating profit (NOK 1.0M) and EBITDA (NOK 1.0M)
- Unstable employee numbers: Larger variations in number of employees (from 8 in 2016 to 4 in 2025)
- Opportunities for new players: Only two companies in the industry, with potential for development
- Risk: Large variation in number of employees (e.g., -60% from 2017 to 2018)
Recommendations for Entrepreneurs
- Consider establishing yourself in Levanger, where there is activity in the industry
- Follow the sales growth trend (24.6% from 2024 to 2025)
- Be aware of operational instability in employee numbers
- Consider collaborating with existing companies (e.g., Kriz Me Zanz AS)
Conclusion
The children's clothing store industry in Levanger municipality shows positive sales growth since 2019, with 24.6% growth from 2024 to 2025. However, there is significant variation in the number of employees (from 8 in 2016 to 4 in 2025), which may indicate operational instability. Only two companies are registered in the industry, with one of them (Kriz Me Zanz AS) having stable operating profit and EBITDA. Entrepreneurs should consider establishing themselves in Levanger, where there is activity in the industry, and follow the sales growth trend. At the same time, they should be aware of operational instability in employee numbers and consider collaborating with existing companies.