Children's Clothing Stores in Lillehammer: Current Situation and Future Prospects

Lillehammer has a weak but stabilized children's clothing industry. In 2024, the sector achieved revenue of NOK 22.7 million, an increase of 37.4% compared to 2023. This is the highest level in over five years, although there was a slight decline of 5.2% in 2025. Employment has been more volatile, with an increase from 13 employees in 2024 to 14 employees in 2025. This stabilization after a period of decline in 2022-2023 shows a degree of resilience in the sector.

Table: Annual Revenue and Employees (2016-2025)

The most notable development was in 2020, when revenue increased by 35% after a period of decline. This may be due to increased e-commerce or improved marketing. In 2025, however, there was a slight decline, which may indicate increased competitive pressure or economic challenges in the sector.

There are four companies in the children's clothing industry registered in Lillehammer. The most important ones are:

1. Gina Tricot Butikk 434 Strandtorget – AS, established 2011, 18 employees, revenue of NOK 22.5 million in 2024, EBITDA of NOK 690,500.
2. Myhre Nettbutikk – ENK, established 2020, 0 employees, no revenue.
3. Tommeliten Barneklær As – AS, established 2023, 0 employees, bankruptcy.
4. Tommeliten Barneklær As Konkursbo – KBO, established 2026, 0 employees.

Company Form Statistics show that AS is the only company form in the industry, with one company and 18 employees. This indicates a certain degree of stability in the operating companies, even though bankruptcies occur.

Table: Companies in the Industry

All businesses in the children's clothing industry in Lillehammer are located in the Lillehammer area. There is 1 company with 18 employees and revenue of NOK 22.5 million. This company has a high revenue relative to the number of employees (NOK 2.0 million per employee) and an EBITDA margin of 3%.

Table: Geographic Distribution

The industry has been marked by bankruptcies, especially Tommeliten Barneklær As, which went bankrupt in 2026. This company had 0 employees and 0 revenue in 2024. The bankruptcy may be due to increased competitive pressure or economic challenges in the sector.

Table: Bankruptcy Statistics

Although there is a bankruptcy, Gina Tricot Butikk 434 Strandtorget has shown stability with revenue of NOK 22.5 million and 18 employees. This indicates that it is possible to operate in the industry with a good strategy and stable income.

The outlook for new players in the children's clothing industry in Lillehammer is measured by both opportunities and challenges. The strong revenue in 2024 (NOK 22.7 million) shows that there is a market for quality products and good marketing. This can be an advantage for new companies wanting to establish themselves in the area.

Opportunities:

• Increased e-commerce and digital marketing can provide opportunities for new companies.
• Stable market with existing companies such as Gina Tricot.

Challenges:

• Competitive pressure from existing companies.
• Risk of bankruptcy, as shown by Tommeliten Barneklær As.

Table: Outlook Analysis

For entrepreneurs, it can be advantageous to focus on digital marketing and quality products, while considering the competitive pressure from existing companies. SmartGrunder can help entrepreneurs find suitable locations in Lillehammer for children's clothing stores.

The children's clothing industry in Lillehammer has shown both stability and challenges. With revenue of NOK 22.7 million in 2024 and 18 employees in the one operating company, it is a market area with potential. This, however, is marked by competitive pressure and a bankruptcy in 2026, showing that it is important to have a good strategy and stable income.

For entrepreneurs, it can be advantageous to focus on digital marketing and quality products, while considering the competitive pressure from existing companies. SmartGrunder can help entrepreneurs find suitable locations in Lillehammer for children's clothing stores.

The children's clothing industry in Lillehammer has shown a revenue increase from NOK 13.3 million in 2016 to NOK 22.7 million in 2024, although there was a slight decline in 2025. There are four companies in the industry, of which one (Gina Tricot) has 18 employees and revenue of NOK 22.5 million. There is also one bankruptcy in 2026, showing that there are challenges in the sector. The outlook for new players is measured by both opportunities and challenges, with a focus on digital marketing and quality products.