Children's Product Retail in Moss: Current Status and Outlook

Overview of Children's Product Retail in Moss

Moss has an active, but relatively small children's product retail sector with five registered companies in the municipality. In 2025, there are a total of 31 employees in the industry, indicating stabilization after a decline in 2021. Sales grew by 33.9% from 2023 to 2024, but experienced a sharp decline of 30.4% in 2020 due to the pandemic. The most prominent companies are Barnas Hus Norge AS and Gina Tricot Butikk 415, which together account for over 70% of sales in the industry.

Sales Development (NOK):

Employee Development:

Sales experienced a sharp increase in 2019 but were affected by the pandemic in 2020. There is a clear recovery since 2022, with a 33.9% increase in 2024. Employee numbers show a more stable development with a 3.2% increase in 2026.

Registered Companies in Moss (2025):

1. Barnas Hus Norge AS Avd Rygge (Carlbergveien 2, Moss)

• Legal Form: AS
• Employees: 13
• Sales: 28.8M NOK
• EBITDA: 1.2M NOK

1. Lyreco Norge AS Avd Moss (Carlbergveien 4, Moss)

• Legal Form: AS
• Employees: 11
• Sales: 0 NOK (inactive)

1. Gina Tricot Butikk 415 Mosseporten (Patterødveien 2, Moss)

• Legal Form: AS
• Employees: 10
• Sales: 18.0M NOK
• EBITDA: 552.4K NOK

1. Dnm Harmony Sohailifar (Bankveien 20C, Rygge)

• Legal Form: ENK
• Employees: 0
• Sales: 0 NOK (new company established in 2025)

1. Trail Wear AS (Bredsandkroken 48, Dilling)

• Legal Form: AS
• Employees: 0
• Sales: 0 NOK (new company established in 2024)

Legal Form Statistics:

• AS: 3 companies, 34 employees, 46.9M NOK operational revenues
• ENK: 1 company, 0 employees, 0 NOK operational revenues

Distribution of Activity in the Municipality:

Most companies are located in Moss center, with scattered activities in Rygge and Dilling. Barnas Hus Norge AS and Gina Tricot Butikk 415 are located in Moss, while Dnm Harmony Sohailifar and Trail Wear AS are located in Rygge and Dilling. This shows a gradual development of business activity outside the municipality's center.

Bankruptcies and Company Changes:

• None of the registered companies are bankrupt (all are marked as not bankrupt)
• Two new companies were established in 2024 and 2025 (Trail Wear AS and Dnm Harmony Sohailifar)
• Lyreco Norge AS Avd Moss has 0 NOK sales and 0 employees, but is still registered

Stability and Development: The industry shows a visual stabilization after 2021, with an increase in both sales and number of employees. However, there is some uncertainty regarding companies with 0 NOK sales, which may indicate temporary inactivity or new companies in the start-up phase.

Outlook for Entrepreneurs

Market Development:

• Sales grew by 33.9% from 2023 to 2024, showing a strong recovery after the pandemic
• The number of employees increased by 3.2% in 2026, indicating a gradual development in the industry
• Opportunities exist to establish in Rygge and Dilling, where activity in new companies is registered

Risk and Opportunity:

• Competitive pressure from existing companies such as Barnas Hus Norge AS and Gina Tricot Butikk 415
• Potential opportunities to leverage new company foundations in Rygge and Dilling
• Rising sales in 2024 show a positive trend that may continue

SmartGrunder can help entrepreneurs explore addresses in Moss for children's product retail where natural development is occurring.

Children's product retail in Moss shows stable development with a strong recovery after 2020. There are five registered companies with 31 employees in 2025, and a growing sales volume of 46.4M NOK in 2024. Although there is some uncertainty regarding companies with 0 NOK sales, the data shows a positive trend in the industry. There are opportunities for new players in the municipality, especially in Rygge and Dilling, where activity in new companies is registered.