The Children's Clothing Store Industry in Notodden: Current Status and Future Prospects

The children's clothing store industry in Notodden has a small but defined presence. There are two registered companies in the industry, with a total of 2 employees in 2023. The industry has been marked by a gradual decline in both sales and number of employees over the past few years, with a 50% decrease in the number of employees from 2025 to 2026. At the same time, sales figures have shown more fluctuation, peaking at 10.3 million NOK in 2020 before declining to 8.8 million NOK in 2025. The industry shows signs of instability, but there is still activity in Notodden.

Sales Development

Sales for children's clothing stores in Notodden have shown uneven development in recent years. There was an increase from 2016 to 2020, with a peak of 10.3 million NOK in 2020. After that, sales figures have gradually declined, with a decrease of 5.6% from 2024 to 2025. This development indicates a certain degree of uncertainty in the market, although there were small fluctuations in the years before 2020.

Workforce Development

The number of employees in the industry has been gradually decreasing over time. From 19 employees in 2016, the number has fallen to 7 employees in 2023, and further down to 3 employees in 2026. This decline has been gradual, with the strongest decline of 50% from 2025 to 2026. This suggests a reduction in capacity or an increase in efficiency within the industry.

Registered Companies

There are two registered companies in the children's clothing store industry in Notodden:

1. Karma Notodden As – Storgata 27, Notodden. The company was founded in 2012 and has 2 employees. It reports operating income of 3.4 million NOK and an EBITDA of 41,000 NOK. The company is not bankrupt.
2. Tuven Barn As – Tuvenbøygen 2, Notodden. The company was founded in 2011 and has 0 employees. It reports operating income of 5.4 million NOK and an EBITDA of 30,000 NOK. The company is not bankrupt.

Organizational Forms

Both companies are organized as AS (limited company). There are no companies in the industry organized in other forms, such as sole proprietorships or partnerships.

Distribution of Activity

All companies in the children's clothing store industry in Notodden are registered in Notodden. There is no activity registered in other districts or areas within the municipality. This suggests that the industry is concentrated in the central area or near important business areas in the municipality.

Bankruptcies and Dynamics

There are no bankruptcies registered in the children's clothing store industry in Notodden in recent years. Both companies are still in operation, although they show signs of financial challenges. For example, Tuven Barn As has an EBITDA margin of 0%, which suggests that the company is not generating profit after operating costs. This could be a sign of high operating costs or low income relative to costs.

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the children's clothing store industry in Notodden, it is important to take into account the recent decline in both sales and number of employees. This indicates a competitive market situation, where it may be challenging to achieve profitability. At the same time, it is possible to find a place in the market, especially if it is possible to differentiate through quality, price, or unique offerings.

It is also worth noting that there are small companies in the industry, which may provide opportunities to establish oneself with a less competitive structure. SmartGrunder can help entrepreneurs find suitable locations in Notodden for this industry, based on data and local conditions.

The children's clothing store industry in Notodden shows signs of instability, with a gradual decline in both sales and number of employees over the past few years. There is, however, still activity in the municipality, with two companies in operation. For entrepreneurs, it may be challenging to establish themselves in an industry with low competition, but there are opportunities to find a place if it is possible to adapt to the market. It is important to assess financial challenges and competitiveness before deciding to start a new business in this industry.