Industry · municipality
Children's Clothing Store Industry in Oslo: A Comprehensive Analysis
Economic Overview, Company Landscape, and Outlook for Founders and Decision-Makers in Oslo Municipality (2025 Data Included) — Including Comparison with the Broader 'Bilservice' Industry Grouping (Parent Category Analysis) and Peer Company Insights from the Parent Industry2 Group
Executive Summary
Children's clothing store in Oslo is an industry with 17 registered companies and 224 employees. In 2025, the sector reported revenue of NOK 361.2 million, indicating a decline from 2024 but an increase compared to 2023. The EBITDA margin stands at 6%, suggesting a relatively stable financial position. There are no registered bankruptcies in the sector, indicating good operational security. Outlooks for new entrants appear positive, especially in areas with high purchasing power and good infrastructure.
Economic Overview
Economic Trends
- Revenue: The sector had revenue of NOK 426.0 million in 2024, with an annual growth of 22.5% compared to 2023. This is an increase after a decline of 23.2% in 2025.
- Employees: The number of employees decreased by 16.1% from 2022 to 2023, but stabilized with a marginal increase in 2024.
- EBITDA: EBITDA was NOK 27.6 million in 2024, with a margin of 6%, indicating good operational efficiency.
Key Economic Figures
| Year | Revenue (NOK) | Employees | EBITDA (NOK) | EBITDA Margin |
|---|---|---|---|---|
| 2024 | 470.1M | 231 | 27.6M | 6% |
| 2025 | 361.2M | 241 | 21.9M | 5% |
| 2023 | 383.6M | 230 | 27.6M | 6% |
Companies in the Sector
Major Players in the Sector
- Gina Tricot Butikk 402 Bogstadv Oslo: 31 employees, revenue of NOK 45.0 million, EBITDA of NOK 1.4 million.
- Barnas Hus Norge As Avd Nettbutikk: 25 employees, revenue of NOK 53.4 million, EBITDA of NOK 2.3 million.
- Martine Barneklær As: 9 employees, revenue of NOK 10.3 million, EBITDA of NOK 1.9 million (18% margin).
Organizational Forms
- AS is the dominant organizational form, with 17 companies and 224 employees. This indicates a high degree of formal structure and operational security in the sector.
Business Geography
Geographic Distribution
- Oslo: All 17 companies in the sector are registered in Oslo. There is no detailed breakdown by sub-areas in the data, but it is likely that activity is distributed across central business areas in the city.
Operational Dynamics
- Bankruptcy Statistics: There are no registered bankruptcies in the sector, indicating stable operations.
- Outlook for New Companies: Reached a revenue decline in 2025, but there are no bankruptcies, which may indicate a relatively stable market. Some companies, such as Lyreco Norge As and Companys Storo As, have reported zero revenue, which may indicate challenges in operations or specialization in other sectors.
Outlook
Outlook for New Entrants
- Competitiveness: With 17 companies in Oslo, competition in the sector is relatively high. However, there are opportunities for specialization in niche markets, such as sustainable children's clothing or digital solutions.
- Market Development: Economic indicators show stabilization after a decline in 2021, with growth in 2024. This can be a positive indication that consumer spending in Oslo is robust.
- Resources: Oslo has good infrastructure and high purchasing power, which can be an advantage for new companies in the sector.
Outlook for the Automotive Service Sector
Comparison with the Automotive Service Sector
- Automotive Service has more companies (68) than children's clothing (59), and higher revenue (NOK 507.6 million in 2024). The EBITDA margin in automotive service is lower (approximately 5%) compared to children's clothing (6%), indicating that automotive service has higher operational costs.
- Peer Companies: Examples of companies in the automotive service sector include Sprell Butikk As Avd Majorstua (NOK 16.1 million revenue, 18 employees) and Barnevognhuset As (NOK 11.7 million revenue, 6 employees). These companies have a lower EBITDA margin compared to children's clothing companies.
Other companies in bilservice (not in children's clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sprell Butikk As Avd Majorstua | products for children | Hegdehaugsveien 36, 0352 Oslo | NOK 16.1M | 18 | NOK 449.7K |
| Sprell Butikk As Avd Lambertseter | products for children | Cecilie Thoresens vei 17, 1153 Oslo | NOK 11.9M | 10 | NOK 333.1K |
| Sprell Butikk As Avd Grunerløkka | products for children | Korsgata 24, 0551 Oslo | NOK 9.8M | 6 | NOK 274.8K |
| Rudo Helgesen As | baby stroller store | c/o Barnevognhuset As|Ullevålsveien 7, 0165 Oslo | NOK 0 | 0 | NOK 133.0K |
| Jollyroom As Avd Oslo | products for children | Ullevålsveien 11, 0165 Oslo | NOK 0 | 0 | NOK 0 |
| Sprell Butikk As Avd Glasmagasinet | products for children | Stortorvet 9, 0155 Oslo | NOK 0 | 11 | NOK 0 |
| Sprell Butikk As Avd Oslobukta | products for children | Dronning Eufemias gate 41, 0194 Oslo | NOK 0 | 0 | NOK 0 |
| Parent Things As | products for children | Langerudsvingen 12C, 1187 Oslo | NOK 0 | 0 | NOK -10.0K |
| Barnevognhuset As | baby stroller store | Ullevålsveien 7, 0165 Oslo | NOK 11.7M | 6 | NOK -1.1M |
Conclusion
Children's clothing store in Oslo is an industry with potential, but with competitive players and stable market development. New entrants should consider focusing on specialization and niche markets, as well as leveraging Oslo's infrastructure and high consumer standards. SmartGrunder can help founders find optimal addresses in Oslo for this sector, based on data about operational economics and market outlooks.