Children's Clothing Industry in Øvre Eiker: Current Status and Future Outlook

Øvre Eiker has a small but stable children's clothing industry. Today, there is one registered company in the sector, Lady & Landstrykeren Barneklær As, which operates from Hokksund. The industry has shown variations in sales and number of employees over time, but has experienced a significant increase in sales after 2020. This indicates that there is potential for growth, even though the market is small and competition is limited.

Sales and Employees Over Time

Sales for the children's clothing industry in Øvre Eiker have shown variations, with an increase from 2016 to 2017 (+16.9%), followed by a decline until 2020. After 2020, sales have increased significantly, with a rise of +45.0% from 2020 to 2021 and continued growth up to 2025 (NOK 4.3 million).

The number of employees has been more unstable, with a maximum of 12 employees in 2017 and a minimum of 6 employees in 2020–2021. In 2025, there are 6 employees, showing stabilization after a period of decline.

Economic Indicators

• EBITDA margin: 1% (2025)
• Gross profit: 38% (2025)
• Sales growth: +14.8% from 2024 to 2025
• Wage costs: NOK 1.0 million (2025)

This shows that the industry has a low margin, but stable sales growth and good control over wage costs.

Registered Companies

There is one company in the sector registered in Øvre Eiker:

Organizational Forms

• AS: 1 company, 7 employees, NOK 4.4M operating income, NOK 4.4M sales, NOK 1.0M wages, NOK 60.0K operating profit, NOK 66.0K EBITDA, NOK 1.7M gross profit, NOK 543.0K equity, NOK 0 debt, 14% sales growth, 1% EBITDA margin, 38% gross margin, 1% operating margin.

Geographic Distribution

All activities in the sector are concentrated in Hokksund, with the following key figures:

• Number of companies: 1
• Number of employees: 7
• Operating income: NOK 4.4M
• Sales: NOK 4.4M
• Wages: NOK 1.0M
• Operating profit: NOK 60.0K
• EBITDA: NOK 66.0K
• Gross profit: NOK 1.7M
• Equity: NOK 543.0K
• Debt: NOK 0
• Sales growth: 14%
• EBITDA margin: 1%
• EBITDA per employee: NOK 10.9K
• Gross margin: 38%
• Operating margin: 1%

Hokksund is therefore the only place in the municipality with activity in the sector.

Industry Dynamics

There are no registered bankruptcies in the sector in Øvre Eiker, which indicates that the industry is stable. Nevertheless, there have been variations in the number of employees and sales over time, showing that the industry is sensitive to external factors such as economic crises and variations in consumer offers.

Lady & Landstrykeren Barneklær As has been the only active company in the sector, and has managed to stay afloat even during periods of decline. This shows a certain degree of resilience in the industry, even though the number of actors is limited.

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the children's clothing industry in Øvre Eiker, the data indicate the following:

• Increasing sales: After 2020, sales have increased significantly, indicating increased demand for children's clothing in the municipality.
• Stable market: With one active company in the sector, there is potential for growth, but competition is limited.
• Low margin: The EBITDA margin is at 1%, showing that margins are thin, and cost control is critical for profitability.
• Stable number of employees: The number of employees has stabilized at 6–7 employees, which may indicate a limited need for labor in the industry.

SmartGrunder can help entrepreneurs find suitable locations in Øvre Eiker for the children's clothing industry, based on data and local conditions.

The children's clothing industry in Øvre Eiker is a small but stable industry with one active company. Sales have shown growth after 2020, and the industry has managed to stay afloat even during periods of decline. For entrepreneurs, there may be opportunities to expand the industry, but it is important to be aware of the low margins and limited market. Øvre Eiker has potential for growth in the sector, but it requires strategic planning and a good understanding of local conditions.