Children's Clothing Stores in Sandefjord: Current Situation and Future Prospects

The table below shows the development of sales and number of employees for children's clothing stores in Sandefjord over the past years:

Sales have been uncertain over the years, with a significant increase of 55.6% from 2024 to 2025. The number of employees has shown a more complex development, with a strong increase of 64.3% from 2024 to 2025. This suggests that the industry has been in a phase of improvement after a period of decline.

In Sandefjord, there are 8 companies registered within the children's clothing store industry. The most important forms of organization are AS (3 companies) and ENK (2 companies). The most notable companies are:

• Gina Tricot Butikk 404 Sandefjord (AS, 12 employees, sales of 15.3M NOK)
• Idas Verden As (AS, 6 employees, sales of 2.8M NOK)

There are also several companies registered with 0 employees and 0 sales, such as Babyland and Barnelua Løberg Danielsen. This may indicate that some companies are in the start-up phase or have ceased operations.

Children's clothing stores are distributed across two main locations in Sandefjord:

1. Sandefjord: 2 companies, 24 employees, sales of 15.3M NOK
2. Stokke: 1 company, 6 employees, sales of 2.8M NOK

Sandefjord has a clearly dominant position in the industry with a higher number of employees and sales. Stokke, however, has a higher operating margin (6%) compared to Sandefjord (2%).

There are 0 bankruptcies registered in the industry over the past years, indicating relative stability. However, there are several companies with 0 sales and 0 employees, such as Babyland and Barnelua Løberg Danielsen. This may indicate that some companies have ceased operations or are in the start-up phase. It is important to note that these companies do not necessarily represent a significant risk of bankruptcy, but may indicate some uncertainty in the industry.

The significant increase in sales of 55.6% from 2024 to 2025 suggests that the industry has been in a phase of improvement. This may be due to increased demand for children's clothing in the municipality. For entrepreneurs considering starting a children's clothing store in Sandefjord, this may be a positive signal. However, the competition from existing companies such as Gina Tricot Butikk 404 Sandefjord and Idas Verden As is significant, which may make it challenging to establish oneself. SmartGrunder can help entrepreneurs find optimal addresses in the municipality for this industry.

The broader automotive service sector in Sandefjord has a more stable development compared to children's clothing stores. Sales have grown by 14.7% from 2024 to 2025, and the number of employees has increased by 16.7% over the same period. A dominant company in this sector is Jollyroom As, which has sales of 486.8M NOK and 8 employees. This shows that the automotive service sector has a higher capacity and more stable development compared to children's clothing stores. However, it is important to note that these sectors have different market conditions and customer groups.

Children's clothing stores in Sandefjord have been in a phase of uncertainty over the past years, but show signs of improvement with a significant increase in sales in 2025. There are 8 companies registered in the industry, with Gina Tricot Butikk 404 Sandefjord and Idas Verden As as the most notable. The competition is significant, and there are several companies with 0 employees and 0 sales. For entrepreneurs, this may be a challenge, but the increasing sales in 2025 show potential. SmartGrunder can help find optimal addresses in the municipality for this industry.