Industry · municipality
Children's Clothing Stores in Sandnes: Industry Analysis and Development Trends
A detailed analysis of the children's clothing industry in Sandnes with a focus on companies, statistics, and opportunities for entrepreneurs and local decision-makers.
Executive Summary
Children's clothing stores in Sandnes constitute a small but dynamic industry with 6 registered companies. In recent years, the industry has shown both strength and uncertainty, with a significant increase in sales and employees from 2020 to 2024, followed by a decline in 2025. The industry is dominated by AS companies, with three companies together accounting for over 90% of employees and sales. There are no registered bankruptcies, but variations in operating results and turnover show that the industry is sensitive to market changes. For entrepreneurs, this can be both a challenge and an opportunity, especially with high gross profit margins and stable EBITDA margins.
Economic Data and Development
Sales Development
Sales for children's clothing stores in Sandnes have grown from NOK 17.2 million in 2016 to a maximum of NOK 39.7 million in 2024, before falling to NOK 27.3 million in 2025. The most significant increase occurred in 2020 (+53.8%), while 2025 marked a decline of 31.3%. This may be due to variations in consumer behavior or competing websites.
Employee Numbers
Employees have grown from 77 in 2016 to 29 in 2026, with stabilization after 2023. The most significant increase occurred in 2024 (+16%), but there is a slight decline in 2025. This shows that the industry has been in a phase of variations in operational activity.
Economic Indicators
The registered companies have an average EBITDA margin of 2% and a gross profit margin of 826%. This shows that the industry has potential for high profitability, even though the operating result is relatively low.



Companies in the Industry
Registered Companies
The following companies are registered in the children's clothing industry in Sandnes:
| Company | Organizational Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Gina Tricot Butikk 426 Kvadrat Sandnes | AS | 20 | 28.8M | 883.8K |
| Babycare Detalj Stavanger As | AS | 6 | 16.6M | 294.0K |
| Concept33 As | AS | 5 | 0 | 0 |
| Ahmad Sapphire | ENK | 0 | 0 | 0 |
| Goldensweatfit.com Ella Huguette Gakuba | ENK | 0 | 0 | 0 |
| London Dame Og Barneklær Malkit Singh Harar | ENK | 0 | 0 | 0 |
Organizational Forms
Three of the companies are AS companies, together accounting for 31 employees and NOK 45.4M in sales. The remaining companies are ENKs, but have no operating results or employees. This shows that the industry is dominated by AS companies, which have higher operational activity.
Geographic Distribution
Distribution by Neighborhood
All companies in the children's clothing industry in Sandnes are registered in Sandnes Central. There is no spread to other neighborhoods or municipalities. This shows that the industry is concentrated in a central part of the municipality, which can be an advantage for entrepreneurs seeking to establish themselves in a well-known neighborhood.

Operational Activity and Bankruptcies
Bankruptcies and Operational Activity
There are no registered bankruptcies in the children's clothing industry in Sandnes. This shows that the industry has been stable in the short term. However, operating results show variations, with a decline in 2025. This may be due to variations in consumer behavior or competing websites. It is important to note that three of the companies have no operating results, which may indicate low operational activity or newly established companies.
Outlook for Entrepreneurs
Development Trends
For entrepreneurs, the industry in Sandnes can be an interesting opportunity, even though there are variations in sales and operating results. The high gross profit margin (826%) and stable EBITDA margin (2%) show that there is potential for high profitability. However, it is important to be aware of market changes, which can affect sales and operating results. This is especially relevant in 2025, where sales fell by 31.3%, which may be an indication of increased bankruptcy risk or changes in consumer behavior.
Comparison with Automotive Service
Automotive Service as a Comparison Group
Automotive service is a broader industry in Sandnes with 7 companies, compared to 6 companies in the children's clothing industry. Sales in automotive service have grown from NOK 17.2 million in 2016 to NOK 50.3 million in 2024, before falling to NOK 41.2 million in 2025. This shows that automotive service has a higher sales development than the children's clothing industry. However, the children's clothing industry has a higher gross profit margin (826%) compared to automotive service (not provided). This can be an advantage for entrepreneurs seeking to establish themselves in an industry with high profitability.
Peer Companies
An example of a company in automotive service that is not in the children's clothing industry is Sprell Butikk As Avd Sandnes, with NOK 14.0M in sales and NOK 391.4K in EBITDA. This shows that automotive service has companies with higher operating results, but also higher sales. This can be an advantage for entrepreneurs seeking to establish themselves in an industry with higher sales and operating results.



Other companies in bilservice (not in children's clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sprell Butikk As Avd Sandnes | products for children | Gamle Stokkavei 1, 4313 Sandnes | NOK 14.0M | 14 | NOK 391.4K |
Conclusion and Recommendations
The children's clothing industry in Sandnes has both opportunities and challenges. The high gross profit margin and stable EBITDA margin show that there is potential for high profitability. However, there are variations in sales and operating results, which can be a challenge for entrepreneurs. This is especially relevant in 2025, where sales fell by 31.3%. This may be an indication of increased bankruptcy risk or changes in consumer behavior. For entrepreneurs seeking to establish themselves in Sandnes, it may be an advantage to contact SmartGrunder for advice on where to establish themselves in the municipality.