The Children's Product Industry in Stavanger: A Detailed Analysis

Stavanger has an active and varied children's product industry with 8 registered companies in the municipality. The industry shows a mix of stability and variation in recent years, with an average annual sales of approximately NOK 85 million and 50 employees. The main company activities are concentrated in Stavanger and Hafrsfjord, with a clear increase in sales in 2024 and 2025. The industry has a high average gross profit margin of over 1100%, but the operating margin is around 1-2%, indicating significant costs relative to revenue. There are no registered bankruptcies in the industry, but some companies have zero sales and employees, which may indicate potential challenges.

Sales and Employee Development

The industry has experienced fluctuating development in recent years. Sales decreased by 9.7% from 2016 to 2017, but increased by 10.6% in 2019. The most significant decline was recorded in 2020 (-23.9%), followed by a gradual increase from 2022 onwards. Employee numbers have followed a similar trend, with a decline of over 25% from 2016 to 2018, but stabilization from 2022 onwards. In 2025, there are 50 employees in the industry, a decrease of 17.2% from 2016.

Average Key Figures

• Average sales per employee: NOK 1.7M
• Average EBITDA margin: 4%
• Average gross profit margin: 1157%

Registered Companies in the Industry

1. Barnas Hus Norge As Avd Stavanger (Lagerveien 9, Stavanger) – AS-form, 16 employees, sales of NOK 37.3M
2. Gina Tricot Butikk 407 Madla Stavanger (Madlakrossen 5, Hafrsfjord) – AS-form, 15 employees, sales of NOK 26.1M
3. Lyreco Norge As Avd Stavanger (Lagerveien 7, Stavanger) – AS-form, 12 employees, sales of NOK 0
4. Barnas Hus Norge As Avd Kilden Kjøpesenter (Gartnerveien 16, Stavanger) – AS-form, 11 employees, sales of NOK 22.0M
5. Babyshop As Avd 23 (Lagerveien 1, Stavanger) – AS-form, 0 employees, sales of NOK 18.7M
6. Håndverk Romero Gualapuro (Storgata 24, Stavanger) – ENK-form, 0 employees, sales of NOK 0
7. Lille Maja Maren Sunde Madsen (Gauselstubben 2A, Stavanger) – ENK-form, 0 employees, sales of NOK 0
8. Proteinlaboratorium Rong (Regimentveien 131A, Hafrsfjord) – ENK-form, 0 employees, sales of NOK 0

Organizational Form Statistics

• AS-form: 4 companies, 54 employees, sales of NOK 85.5M
• ENK-form: 4 companies, 0 employees, sales of NOK 0

Distribution of Activity in the Municipality

Stavanger is the main hub for the industry with 6 companies, while Hafrsfjord has 2 companies. Stavanger has higher sales (NOK 59.4M vs. NOK 26.1M) and higher EBITDA (NOK 2.5M vs. NOK 801.0K). Both locations have a high gross profit margin of over 1100%, but the operating margin is 1% in Stavanger and 2% in Hafrsfjord.

Bankruptcies and Operational Dynamics

There are no registered bankruptcies in the children's product industry in Stavanger. However, there are several companies with zero sales and employees, which may indicate potential challenges:

• Lyreco Norge As Avd Stavanger: 12 employees, but zero sales and EBITDA
• Håndverk Romero Gualapuro: 0 employees and zero sales
• Lille Maja Maren Sunde Madsen: 0 employees and zero sales
• Proteinlaboratorium Rong: 0 employees and zero sales

This may indicate that some companies have ceased operations or have very low activity. At the same time, companies with high sales and employees (such as Barnas Hus Norge As) show that there are opportunities for stable operations in the industry.

Outlook for Entrepreneurs in the Children's Product Industry

The industry shows signs of gradual growth in sales and employees after 2022, with a 20.1% increase in sales from 2023 to 2024. This can be a positive indication for new players, especially in Stavanger where there are more companies and higher sales than in Hafrsfjord. However, competition is strong, with 8 companies in the municipality. New entrepreneurs should consider focusing on differentiation, quality, and local connections to create unique value. There are also opportunities in Hafrsfjord, where there are fewer competitive companies.

Comparison with the Automotive Service Industry

The automotive service industry in Stavanger has 9 companies, indicating that it is broader than the children's product industry. Sales and employees in the automotive service industry have a similar development to the children's product industry, but with a stronger increase in 2025 (sales of NOK 93.6M vs. NOK 86.8M in the children's product industry). An interesting peer company in the automotive service industry is Sprell Butikk As Avd Madla (Madlakrossen 7, 4042 Hafrsfjord), which has NOK 6.5M in sales and NOK 183.2K in EBITDA. This shows that the automotive service industry has companies with both high and low income, which can provide a broader understanding of market dynamics in Stavanger.

The children's product industry in Stavanger shows both opportunities and challenges. With a high gross profit margin and gradually increasing sales after 2022, it can be an attractive market for new players. However, competition is strong, and there are several companies with zero sales that may indicate potential challenges. Entrepreneurs should consider focusing on differentiation and local connections. SmartGrunder can help find optimal addresses and business locations in Stavanger for this industry.