Industry · municipality
Childcare Services in Stjørdal: Current Situation and Future Opportunities
An analysis of the childcare services industry in Stjørdal Municipality
Executive Summary
Key figures and development
Stjørdal has one active company in the childcare services sector (West Kidz AS) and two inactive companies. Sales have decreased by 10.6% from 2024 to 2025, and a negative EBITDA margin of -64% has been recorded. The employee development shows a decline from 11 employees in 2019 to 4 employees in 2026. The industry has been marked by fluctuations, with a significant increase in 2018 (+47.6% in sales) and a decline of over 23% in 2024.
Economic Overview
Sales and employee development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 3.8M | 6 |
| 2017 | 3.4M | 4 |
| 2018 | 5.1M | 7 |
| 2019 | 4.8M | 11 |
| 2020 | 4.6M | 9 |
| 2021 | 4.2M | 10 |
| 2022 | 4.4M | 11 |
| 2023 | 4.0M | 9 |
| 2024 | 3.1M | 8 |
| 2025 | 2.8M | 7 |
| 2026 | - | 4 |
Sales have been unstable, with a significant increase in 2018 and a decline of over 23% in 2024. Employee development shows a significant decline from 2025 to 2026 (-42.9%). There is no clear trend in employee development, but there is a significant decline in 2026 compared to 2025.
Companies in the Industry
Active companies
- West Kidz AS (Stokmovegen 2, Stjørdal)
- Organisational form: AS
- Founded: 2011-08-10
- Employees: 4
- Sales: 2.8M NOK
- EBITDA: -1.8M NOK
- Total debt: 4.1M NOK
- Eiendom Norge AS (Kjøpmannsgata 1, Stjørdal)
- Organisational form: AS
- Founded: 2023-03-13
- Employees: 0
- Sales: 0 NOK
- Linda Gresseth Sjaastad (Raaen, Hegra)
- Organisational form: ENK
- Founded: 2010-06-09
- Employees: 0
- Sales: 0 NOK
Observation: Only one company (West Kidz AS) is active and reports sales and operating profit. The other two companies have no operating activity.
Geographical Distribution
| Location | Number of companies | Number of employees | Sales (NOK) |
|---|---|---|---|
| Stjørdal | 2 | 4 | 2.8M |
| Hegra | 1 | 0 | 0 |
Observation: All companies are registered in Stjørdal or Hegra. Only one company (West Kidz AS) is active and operates in Stjørdal. There is no clear geographical spread in the industry.
Operational Dynamics
Operational dynamics and bankruptcy statistics
- Bankruptcy: No companies in the industry are registered as bankrupt (all are marked as 'not bankrupt')
- EBITDA margin: -64% for West Kidz AS (2025)
- Total debt: 4.1M NOK for West Kidz AS
- Operating profit: -1.8M NOK for West Kidz AS
Observation: The industry has been marked by negative operating profits and high debt. There is no bankruptcy, but there is a significant decline in sales and operating profit for the one active company.
Outlook
Future outlook
- Sales decline: Sales have decreased by 10.6% from 2024 to 2025, and there is no clear trend towards growth.
- Employee decline: Employee development shows a significant decline from 2025 to 2026 (-42.9%).
- EBITDA margin: Negative EBITDA margin of -64% for the one active company.
Recommendation for entrepreneurs: The industry has been marked by unstable sales figures and negative operating profits. Entrepreneurs should consider focusing on cost control, differentiation of offerings, and potential partnerships to increase competitiveness. It is also important to consider whether it is possible to utilise local markets in Stjørdal and Hegra.
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Conclusion
The childcare services industry in Stjørdal has been marked by unstable sales figures and negative operating profits. Only one company (West Kidz AS) is active and operates in the municipality. Entrepreneurs should consider focusing on cost control, differentiation of offerings, and potential partnerships to increase competitiveness. It is also important to consider whether it is possible to utilise local markets in Stjørdal and Hegra. The industry has potential, but a strategic approach is necessary to succeed.