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The Baby Product Retail Industry in Stord: An Analysis of Companies, Statistics, and Outlooks

Published 28.09.2026

A Detailed Overview of the Industry in Stord Municipality for Entrepreneurs and Local Decision-Makers

Brief Overview of the Baby Product Retail Industry in Stord

Industry Overview

The baby product retail industry in Stord is a small but dynamic sector with a single company operating within the municipality. Lille Mei As, an AS with 6 employees, is the only registered company in the sector. Although the industry has shown variations in sales and employees over time, there has been a significant increase in sales in 2024 compared to 2023. This may indicate an improvement in the market or operational efficiencies. However, the EBITDA margin is negative, showing that the operating result still does not cover operating costs. This is an important observation for potential entrepreneurs considering establishing themselves in the sector.

Economic Trends and Financial Indicators

Economic Trends

Sales and Employees Over Time

Sales for the baby product retail industry in Stord have shown variations in recent years. There was a decline of 4.6% from 2016 to 2017, but an increase of 30.2% from 2023 to 2024. This is a significant improvement, especially after a steep decline in 2023. Employee numbers have also shown variations, with a decrease of 57.1% from 2022 to 2023, but an increase of 100% from 2023 to 2024. This may indicate that the company has made adjustments in operational strategy or has adapted to market conditions.

Financial Indicators

The EBITDA margin for the industry is negative (-10%), showing that the operating result does not cover operating costs. This may be a challenge for the company, even though sales have increased in 2024. At the same time, the gross margin is 48%, showing that the company has a good profit margin on its products. However, there is a significant debt (NOK 2.7 million) compared to total equity (-NOK 1.9 million), which could be a risk for future stability.

Sales over time — children's clothing store — Stord
Sales over time — children's clothing store
Number of companies — children's clothing store — Stord
Number of companies — children's clothing store
Employees over time — children's clothing store — Stord
Employees over time — children's clothing store

Companies in the Baby Product Retail Industry in Stord

Companies in the Sector

There is one company registered in the baby product retail industry in Stord: Lille Mei As, which is an AS with 6 employees. The company was founded in 2011 and has its headquarters at Ringvegen 44 in Stord. There are no registered bankruptcies for the company, showing that it has been in operation without serious financial challenges. However, there is a significant debt (NOK 2.7 million) compared to equity (-NOK 1.9 million), which could be a challenge for future stability.

Table: Companies in the Sector

CompanyLegal FormEmployeesDebt (NOK)Equity (NOK)Sales (NOK)
Lille Mei AsAS62.7M-1.9M2.4M

There are no other companies registered in the sector in Stord, showing that the market is small and concentrated around one company.

Geographic Distribution of Companies

The baby product retail industry in Stord is concentrated in Stord itself, with one company registered in the municipality. There are no sub-areas or districts that have a significant share of the company's operations. This indicates that the market is small and concentrated in one part of the municipality. This could be an advantage for new companies looking to establish themselves, as there is no competitive market division. However, it could also be a challenge to reach customers in other parts of the municipality.

Companies by place — children's clothing store — Stord
Companies by place — children's clothing store

Operational Dynamics and Bankruptcy Statistics

Bankruptcy Statistics

There are no registered bankruptcies in the baby product retail industry in Stord, showing that the company has been in operation without serious financial challenges. This is a positive indicator for future stability in the industry. However, there is a significant debt (NOK 2.7 million) compared to equity (-NOK 1.9 million), which could be a risk for future operations.

Operational Dynamics

The company has shown variations in employee numbers and sales over time, with a significant decline in 2023 and an increase in 2024. This may indicate that the company has made adjustments in operational strategy or has adapted to market conditions. However, there is a negative EBITDA margin, showing that the operating result does not cover operating costs. This could be a challenge for future stability.

Outlook for Entrepreneurs in the Baby Product Retail Industry in Stord

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the baby product retail industry in Stord, the data shows both opportunities and challenges. On one hand, sales have increased significantly in 2024, which may indicate an improvement in the market or operational efficiencies. On the other hand, the EBITDA margin is negative, showing that the operating result does not cover operating costs. This could be a challenge for new companies looking to establish themselves in a market that is small and concentrated around one company.

Opportunities

  • Low bankruptcy risk: There are no registered bankruptcies in the industry, showing that the company has been in operation without serious financial challenges.
  • Market improvement: Sales have increased significantly in 2024, which may indicate an improvement in the market or operational efficiencies.

Challenges

  • Negative EBITDA margin: The operating result does not cover operating costs, which could be a challenge for future stability.
  • Concentrated market: The market is small and concentrated around one company, which could be a challenge to reach customers in other parts of the municipality.

Conclusion

The baby product retail industry in Stord is a small but dynamic industry with one company in the municipality. Although the industry has shown variations in sales and employees over time, there has been a significant increase in sales in 2024. This may indicate an improvement in the market or operational efficiencies. However, the EBITDA margin is negative, showing that the operating result does not cover operating costs. This is an important observation for potential entrepreneurs considering establishing themselves in the industry.

For entrepreneurs considering establishing themselves in the baby product retail industry in Stord, it is important to consider both opportunities and challenges. There are opportunities to capitalize on a market improvement and a low bankruptcy risk, but there are also challenges related to a negative EBITDA margin and a concentrated market. SmartGrunder can help entrepreneurs explore addresses in Stord for the baby product retail industry, especially regarding development and future opportunities.