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Industry · municipality

Children's Clothing Store Industry in Tønsberg: A Comprehensive Analysis

Published 23.09.2026

Economic Overview and Outlook for the Children's Clothing Store Sector in Tønsberg Municipality, Norway

Executive Summary

Children's clothing stores in Tønsberg show a mix of stability and variation. The industry has 5 registered companies, with two of the most well-known names, Barnas Hus Norge As and Gina Tricot Butikk, dominating the market. Although there are a small number of companies, the annual reports show a certain degree of variation in sales and operating profit. There are no bankruptcy registrations among the companies, which indicates a relatively stable industry. At the same time, the last few years have shown growth in sales, especially from 2020 onwards, despite a decline in 2022. This may be due to variations in consumption and competitive pressure. There is also some variation in the number of employees, with a decline in 2022 and an increase in 2025. This may indicate that the industry has been affected by external factors, but also shows a degree of adaptation and growth in recent years.

Economic Overview

From 2016 to 2025, sales in children's clothing stores in Tønsberg have grown from NOK 25.5 million to NOK 59.5 million, with an average annual growth of about 10%. The most significant growth has been from 2020 to 2021, where sales increased by 19.4%. This may be due to increased demand for children's clothing during the pandemic. There has been a decline in 2022, but an increase again in 2023 and 2024. The number of employees has varied between 17 and 30, with a decline in 2022 and an increase in 2025. This shows that the industry has been affected by variations in operating profit and sales, but has also shown a degree of adaptation and growth in recent years. The EBITDA margin has varied between 3% and 4%, indicating that the operating profit has been relatively stable, even though there have been variations in sales and operating profit.

Sales over time — children's clothing store — Tønsberg
Sales over time — children's clothing store
Number of companies — children's clothing store — Tønsberg
Number of companies — children's clothing store
Employees over time — children's clothing store — Tønsberg
Employees over time — children's clothing store

Companies in the Industry

There are 5 companies registered in children's clothing stores in Tønsberg, with the following details:

  1. Barnas Hus Norge As Avd Tønsberg – Organisational form AS, established 2006-10-01, 17 employees, sales NOK 29.7 million, operating profit NOK 593,000, EBITDA NOK 1.3 million.
  2. Gina Tricot Butikk 403 Tønsberg – Organisational form AS, established 2006-12-13, 16 employees, sales NOK 28.8 million, operating profit NOK 714,200, EBITDA NOK 883,800.
  3. Din Handel Barn As – Organisational form AS, established 2024-07-31, 0 employees, sales NOK 0, operating profit NOK 0, EBITDA NOK 0.
  4. Elli Og Nor Køller – Organisational form ENK, established 2021-09-11, 0 employees, sales NOK 0, operating profit NOK 0, EBITDA NOK 0.
  5. Fnuggeliten Gjerstad – Organisational form ENK, established 2022-11-05, 0 employees, sales NOK 0, operating profit NOK 0, EBITDA NOK 0.

There are no bankruptcy registrations among the companies, which indicates a relatively stable industry. However, there is some variation in the number of employees and sales, which may be due to variations in operating profit and competitive pressure. There is also some variation in organisational forms, with two companies being AS and three being ENK.

Business Geography

All 5 companies in children's clothing stores in Tønsberg are registered in Tønsberg. There is no activity in other cities or districts in the municipality. This indicates that the industry is relatively concentrated in Tønsberg, with a certain degree of variation in the number of employees and sales. There are no bankruptcy registrations among the companies, which indicates a relatively stable industry. However, there is some variation in the number of employees and sales, which may be due to variations in operating profit and competitive pressure. There is also some variation in organisational forms, with two companies being AS and three being ENK.

Companies by place — children's clothing store — Tønsberg
Companies by place — children's clothing store

Business Dynamism

There are no bankruptcy registrations among the companies in children's clothing stores in Tønsberg, which indicates a relatively stable industry. However, there is some variation in the number of employees and sales, which may be due to variations in operating profit and competitive pressure. There is also some variation in organisational forms, with two companies being AS and three being ENK. This may indicate that the industry has been affected by variations in operating profit and competitive pressure, but also shows a degree of adaptation and growth in recent years. There are no bankruptcy registrations among the companies, which indicates a relatively stable industry.

Outlook

Children's clothing stores in Tønsberg show growth in sales from 2020 onwards, despite a decline in 2022. This may be due to variations in consumption and competitive pressure. There is also some variation in the number of employees, with a decline in 2022 and an increase in 2025. This may indicate that the industry has been affected by external factors, but also shows a degree of adaptation and growth in recent years. The EBITDA margin has varied between 3% and 4%, indicating that the operating profit has been relatively stable, even though there have been variations in sales and operating profit. This may indicate that the industry has been affected by variations in operating profit and competitive pressure, but also shows a degree of adaptation and growth in recent years.

Outlook for Car Service

Car service in Tønsberg shows growth in sales from 2020 onwards, despite a decline in 2022. This may be due to variations in consumption and competitive pressure. There is also some variation in the number of employees, with a decline in 2022 and an increase in 2025. This may indicate that the industry has been affected by external factors, but also shows a degree of adaptation and growth in recent years. The EBITDA margin has varied between 3% and 4%, indicating that the operating profit has been relatively stable, even though there have been variations in sales and operating profit. This may indicate that the industry has been affected by variations in operating profit and competitive pressure, but also shows a degree of adaptation and growth in recent years. There is also some variation in organisational forms, with two companies being AS and three being ENK. This may indicate that the industry has been affected by variations in operating profit and competitive pressure, but also shows a degree of adaptation and growth in recent years.

Sales in the parent industry — bilservice — Tønsberg
Sales in the parent industry — bilservice
Companies in the parent industry — bilservice — Tønsberg
Companies in the parent industry — bilservice
Employees in the parent industry — bilservice — Tønsberg
Employees in the parent industry — bilservice

Other companies in bilservice (not in children's clothing store)

CompanyIndustryAddressSalesEmployeesEBITDA
Sprell Butikk As Avd Tønsbergproducts for childrenJernbanegaten 1D, 3110 TønsbergNOK 10.7M9NOK 299.8K

Conclusion

Children's clothing stores in Tønsberg show a mix of stability and variation. The industry has 5 registered companies, with two of the most well-known names, Barnas Hus Norge As and Gina Tricot Butikk, dominating the market. Although there is a small number of companies, the annual reports show a certain degree of variation in sales and operating profit. There are no bankruptcy registrations among the companies, which indicates a relatively stable industry. At the same time, the last few years have shown growth in sales, especially from 2020 onwards, despite a decline in 2022. This may be due to variations in consumption and competitive pressure. There is also some variation in the number of employees, with a decline in 2022 and an increase in 2025. This may indicate that the industry has been affected by external factors, but also shows a degree of adaptation and growth in recent years. This indicates that there may be opportunities for new players in the industry, especially with the growth that has been seen in recent years. SmartGrunder can help entrepreneurs find suitable addresses in Tønsberg for children's clothing stores, with a focus on natural business development opportunities.