Industry · municipality
Childcare Equipment Retail in Ullensaker: Industry Analysis and Outlook
A detailed assessment of companies, economic trends, and opportunities in Ullensaker municipality for childcare equipment retail in 2023–2024.
Executive Summary
Childcare equipment retail in Ullensaker constitutes a small but dynamic sector with three registered companies. Economic data show variations in sales and number of employees over time, with an increase in sales in 2021 and a significant decline in employees in 2018. None of the companies are bankrupt, but two of them have no operating results or employees, which may indicate newly established or non-operational businesses. Ullensaker has growth potential, but with a need for strategic planning to manage market fluctuations.
Economic Trends
Sales for childcare equipment retail in Ullensaker have shown variations over time, with an increase from 2016 to 2017 (+18.2%) and a peak in 2019 (NOK 11.5 million). After a decline in 2020, a mild recovery was recorded in 2021. The number of employees has been more volatile, with a significant decline in 2018 (-53.3%) and an increase in 2022 (+57.1%). The table below shows detailed year-over-year changes:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 8.6M | 16 |
| 2017 | 10.1M | 15 |
| 2018 | 9.2M | 7 |
| 2019 | 11.5M | 9 |
| 2020 | 10.3M | 8 |
| 2021 | 11.0M | 7 |
| 2022 | - | 11 |
| 2023 | - | 7 |
The data show that the sector has been affected by external factors, such as the pandemic in 2020, but has shown gradual adaptation.



Companies in the Industry
There are three registered companies in childcare equipment retail in Ullensaker, as follows:
- Babyshop As Avd 11 (Storgata 6, Jessheim) – AS company with operating results of NOK 12.7 million, 0 employees, and EBITDA of NOK 982,200. The company has been in operation since 2003 and has a debt of NOK 2.0 million.
- Jams Monika Sørsæther (Ole Reistads veg 8, Jessheim) – ENK company with no operating results or employees. Registered in 2013.
- Reitan Lala Salama (Såvegen 9, Jessheim) – ENK company with no operating results or employees. Registered in 2022.
Two of the companies are ENK (sole proprietorships), while one is AS (limited liability company). There is no publicly available data on lease agreements or operational plans for these companies.
Business Geography
There is no available data on the distribution of childcare equipment retail businesses across different neighborhoods or locations in Ullensaker. All registered companies are located in Jessheim, which is part of Ullensaker municipality. This may indicate that activity in the industry is concentrated in certain areas, but a detailed geographic analysis is missing to identify potential growth areas.
Business Dynamism
None of the three companies in the industry are bankrupt, which indicates a stable sector. However, the data show significant variations in operating results and number of employees. For example, Babyshop As Avd 11 had an EBITDA margin of 7% in 2023, while the other two companies had no operating results. This may indicate that some companies have greater difficulty maintaining operations or adapting to market changes. There is no publicly available data on bankruptcies or operational shutdowns in the industry over time.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in childcare equipment retail in Ullensaker, it is important to consider the sector's historical variations. Although there are opportunities for growth, as shown in the sales increase in 2021, there is also a need to manage uncertainty in operating results and employees. Companies in the industry have different organizational forms, and it may be beneficial to investigate which models have shown the most stability. SmartGrunder can help find suitable addresses in Ullensaker for this industry, with a focus on areas with high growth potential and access to customers.
Conclusion
Childcare equipment retail in Ullensaker constitutes a small but dynamic sector with three companies. Economic data show variations in sales and employees, but no bankruptcies. Entrepreneurs should consider the sector's historical trends and potential challenges, such as uncertainty in operating results. With the right strategy and support from local websites like SmartGrunder, it may be possible to develop a stable and profitable business in the municipality.