Burger Restaurants in Sarpsborg: An Analysis of Companies, Statistics, and Outlooks

The burger restaurant industry in Sarpsborg is a small but dynamic sector with a single, dominant player. Market data shows that McDonald's Storbyen Avd 56 is the only registered burger restaurant in the municipality, with a history that demonstrates both strong growth and challenges. Although sales reached a peak of 18.1 million NOK in 2022, they have since declined. Workforce development has been more unstable, with a significant drop in 2021 and a partial recovery in 2023. This indicates an industry in motion, with potential opportunities and risks for new players.

Sales and employee numbers in Sarpsborg's burger restaurant industry have shown clear fluctuations over the years. The sales overview shows an increase from 7.8 million NOK in 2016 to a peak of 18.1 million NOK in 2022, followed by a decline to 16.2 million NOK in 2024. Workforce development has been more unstable, with a significant decline from 35 to 13 employees between 2023 and 2026. This demonstrates an industry that has been influenced by both economic and operational factors over time.

The burger restaurant industry in Sarpsborg is represented by one registered company: McDonald's Storbyen Avd 56 (Roald Amundsens gate 36). This is an AS with an organizational number of NOK 981,3M and a share capital of 1,700 NOK. Although the company has been in operation since 1999, data shows a very small workforce (0 employees) and missing financial details in recent years. There are no registered competitors in the industry within the municipality, which may indicate a unique market position for the sole player.

Burger restaurant activity in Sarpsborg is concentrated in a single location: Roald Amundsens gate 36. There is no detailed data on distribution between sub-areas in the municipality, but McDonald's Storbyen Avd 56 is the only registered company. This indicates that the industry does not have a broad geographic presence in the municipality, although Sarpsborg's central location and infrastructure may provide advantages for future players.

The industry has been relatively stable in terms of bankruptcy, with no registered bankruptcies for burger restaurant companies in Sarpsborg in recent years. This is a positive indicator for the industry's survival, even though workforce development has been unstable. There is, however, no data on bankruptcy risk for specific companies, which may be due to the industry's small size and single-company structure.

For entrepreneurs considering establishing themselves in Sarpsborg's burger restaurant industry, data shows a market structure with a single dominant player and potential challenges related to sales stability. Although McDonald's has shown strong sales growth in the past, sales have recently declined. This may indicate a market economy with limited growth opportunities, but also an opportunity to fill a niche if a new player can adapt to consumer needs in the municipality.

Compared to the broader restaurant/café industry in Sarpsborg, which has 113 registered companies, the burger restaurant is a small subgroup. The broader industry had total sales of 130 million NOK in 2025, with a decline of 32.9% compared to 2024. While the burger restaurant showed higher sales growth in the past, the broader industry shows a more stable development. Examples of competitors in the broader industry include Rolgenor As (33.2 million NOK in sales) and Jordbærpikene Borg As (10.3 million NOK in sales).

The burger restaurant industry in Sarpsborg is a small but dynamic sector with a single dominant player. Although market data shows both growth and challenges, the municipality's infrastructure and population may provide entrepreneurs with opportunities to establish themselves. SmartGrunder can help analyze potential locations in Sarpsborg for this industry, with a focus on natural distributions and market outlooks.