Industry · municipality
Beverages Store in Gjøvik: Industry Analysis and Outlooks
A detailed assessment of the industry, companies, and development in the municipality.
Executive Summary
The beverages store industry in Gjøvik has shown dynamic development over the past few years, with both strong growth and challenges. From 2016 to 2020, sales increased by over 500%, followed by a decline of 7.6% in 2021. In 2022, there was an increase of 80%, but a new decline of 44.4% occurred in 2023. Employment development has been more volatile, with a peak of 9 employees in 2022 and a decline to 5 employees in 2023. The industry is relatively small but shows potential for growth during certain periods. The broader services sector in Gjøvik has shown more stable development, which can provide a positive context for the beverages store industry.
Economic Overview
Sales Development:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 760.4K | - |
| 2017 | 4.2M | +453.0% |
| 2018 | 4.4M | +4.7% |
| 2019 | 4.8M | +8.8% |
| 2020 | 7.5M | +57.6% |
| 2021 | 7.0M | -7.6% |
Employment Development:
| Year | Employment | Year-over-Year Change |
|---|---|---|
| 2016 | 0 | - |
| 2017 | 3 | +∞% |
| 2018 | 3 | +0.0% |
| 2019 | 4 | +33.3% |
| 2020 | 7 | +75.0% |
| 2021 | 5 | -28.6% |
| 2022 | 9 | +80.0% |
| 2023 | 5 | -44.4% |
The industry experienced extreme growth in 2017, but has since been marked by fluctuations. The most significant growth was recorded in 2020, with an increase of 57.6%, which can be linked to increased demand for beverages during the pandemic. In 2021, there was a decline, but a strong increase occurred in 2022 before a new decline in 2023.



Companies in the Industry
No specific companies in the beverages store industry in Gjøvik are registered in the dataset. Organizational forms are not detailed in the data, but it is likely that the most common forms are sole proprietorships or small limited companies. The industry is relatively small but shows potential for growth during certain periods. It is important to note that the data does not include all companies, and there may be smaller companies not registered in the dataset.
Industry Geography
Detailed data on the distribution of the beverages store industry in different neighborhoods or locations in Gjøvik is not available. Based on data from the services sector, it can be assumed that the activity is concentrated in central areas of the municipality, such as Gjøvik Center and Hunndalen. It may be beneficial to investigate the localities more closely to identify potential places for new companies.
Industry Dynamics
No data on bankruptcy statistics for the beverages store industry in Gjøvik is available. However, the industry has shown itself to be relatively resilient, with strong growth in 2020 and 2022. It is important to note that there have been significant fluctuations in both sales and employment, which may indicate a certain degree of uncertainty in the industry. It may be necessary to analyze the underlying causes of these fluctuations to understand how they can affect future development.
Outlook
The beverages store industry in Gjøvik shows potential for growth, especially during periods of increased demand for beverages. However, it is important to be aware of the fluctuating trends that have been characteristic of the industry. It may be beneficial to analyze the factors that influenced growth in 2020 and 2022 to identify possible strategies for ensuring stable growth in the future. It is also worth noting that the industry is relatively small, which may provide opportunities for development in a competitive manner.
Outlook for the Services Sector
The services sector in Gjøvik has shown a more stable development compared to the beverages store industry. Sales figures have varied between 1084.1M NOK in 2016 and 1276.1M NOK in 2021, with a decline of 23.4% in 2025. Employment development has been more volatile, with a decline of 10.9% from 2016 to 2017 and an increase of 10.0% from 2025 to 2026. There are more companies in the services sector compared to the beverages store industry, which may provide a broader basis for growth and development. The industry also has a higher EBITDA in many of the largest companies, which may be an advantage for new companies seeking to establish themselves in the municipality.



Other companies in tjenester (not in beverages store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Cc Dagligvare As Avd Gjøvik | supermarket chain | Jernbanesvingen 6, 2821 Gjøvik | NOK 127.5M | 58 | NOK 6.4M |
| Kiwi Avd 055 Kirkeby | supermarket | Kasper Andresens veg 5, 2816 Gjøvik | NOK 91.8M | 27 | NOK 4.9M |
| Normal Norge As Avd No1080 Gjøvik, Cc Gjøvik | discount store | Jernbanesvingen 6, 2821 Gjøvik | NOK 33.6M | 24 | NOK 3.8M |
| Kiwi Avd 005 Hunndalen | supermarket chain | Raufossvegen 214, 2827 Hunndalen | NOK 65.6M | 17 | NOK 3.5M |
| Kiwi Avd 011 Gjøvik | supermarket chain | Trondhjemsvegen 4, 2821 Gjøvik | NOK 65.6M | 17 | NOK 3.5M |
| Kiwi Avd 038 Biri | supermarket chain | Birivegen 95, 2836 | NOK 59.0M | 18 | NOK 3.2M |
| Mengen Butikkdrift As | supermarket chain | c/o REMA 1000 Gjøvik Stadion|Marcus Thranes gate 8, 2821 | NOK 128.9M | 41 | NOK 3.1M |
| Sørlie Sannes Dagligvare As | supermarket chain | Ringvegen 5, 2816 Gjøvik | NOK 144.6M | 23 | NOK 3.1M |
| Kiwi Avd 050 Strandg Gjøvik | supermarket | Strandgata 13, 2815 Gjøvik | NOK 45.9M | 12 | NOK 2.5M |
| Obs Bygg Kallerud | supermarket chain | Stampevegen 1, 2827 Hunndalen | NOK 71.3M | 28 | NOK 1.7M |
| Extra Kallerud | supermarket chain | Stampevegen 1, 2827 Hunndalen | NOK 68.6M | 25 | NOK 1.6M |
| Wiggos Mat As | meat store | Raufossvegen 223, 2827 Hunndalen | NOK 10.8M | 8 | NOK 1.4M |
| Smakfullt Fisk Og Delikatesser As | fish store | Hunnsvegen 4B, 2821 Gjøvik | NOK 11.7M | 14 | NOK 937.0K |
| Extra Biri | supermarket | Birivegen 56, 2836 | NOK 38.4M | 14 | NOK 911.5K |
| Life Cc Gjøvik | food/beverages/tobacco stores | Jernbanesvingen 6, 2821 Gjøvik | NOK 8.8M | 13 | NOK 707.4K |
| Coop Prix Snertingdal | supermarket chain | Snertingdalsvegen 1722, 2838 | NOK 27.4M | 9 | NOK 651.1K |
| Sesam Oppland As | supermarket | Chr.Michelsens gate 12, 2815 Gjøvik | NOK 1.3M | 1 | NOK 134.0K |
| Sunkost Butikk As Sunkost Cc Gjøvik | food/beverages/tobacco stores | CC Gjøvik|Jernbanesvingen 6, 2821 | NOK 1.1M | 7 | NOK 49.6K |
| Aden Market As | ethnic grocery store | Ametystvegen 15, 2818 Gjøvik | NOK 0 | 0 | NOK 0 |
| Afana Gruppen | supermarket | Røyskattbakken 16B, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Afana Gruppen | supermarket chain | Røyskattbakken 16B, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Amundsen Spesial Gjøvik As | food/beverages/tobacco stores | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 7 | NOK 0 |
| B Engebretsen Kiosk | supermarket | Parkgata 2, 2815 Gjøvik | NOK 0 | 19 | NOK 0 |
| Biri Gårdsmeieri As | ethnic grocery store | Øverbygdsvegen 188, 2836 Biri | NOK 0 | 0 | NOK 0 |
| Biri Landhandel As | supermarket | Birivegen 52, 2836 | NOK 0 | 0 | NOK 0 |
| Butikkdrift Andersen As | kiosk chain | Kyrre Grepps gate 11, 2819 Gjøvik | NOK 0 | 4 | NOK 0 |
| Caroline Skogli Olsen | discount store | Rognstien 15, 2817 Gjøvik | NOK 0 | 0 | NOK 0 |
| Chrismess As | supermarket chain | Valdresvegen 6, 2816 Gjøvik | NOK 0 | 14 | NOK 0 |
| Coop Prix Tranberg | supermarket chain | Prost Bloms gate 28, 2819 Gjøvik | NOK 0 | 13 | NOK 0 |
| Dang Kiosk | supermarket | Ludvig Skattums gate 8, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
| Elvsveen Handel Og Service As | supermarket | Hunnsvegen 3, 2821 Gjøvik | NOK 0 | 4 | NOK 0 |
| Enklere Liv Avd Cc Gjøvik | other non-specialised store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Extra Hunndalen | supermarket chain | Raufossvegen 223, 2827 Hunndalen | NOK 0 | 16 | NOK 0 |
| Fredrik Øverli As | supermarket chain | REMA 1000 KOPPERUD|Kalkvegen 13, 2818 Gjøvik | NOK 0 | 17 | NOK 0 |
| Gjøvik Halal Kjøtt As | meat store | Storgata 20, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Gjøvik Halal Kjøtt As | meat store | Storgata 20, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Gjøvik Halal Kjøtt Og Varer Ans | supermarket | Øvre Torggaten 15, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| H O Moen | supermarket | Odnesvegen 640, 2822 Bybrua | NOK 0 | 0 | NOK 0 |
| Liman Enterprise | other non-specialised store | Odnesvegen 316A, 2822 Bybrua | NOK 0 | 0 | NOK 0 |
| Marianne Hagen Engen | supermarket | Solhaugjordet 1, 2822 Bybrua | NOK 0 | 0 | NOK 0 |
Conclusion
The beverages store industry in Gjøvik shows potential for growth, but is marked by fluctuations in both sales and employment. It is important to be aware of the factors that have influenced growth in previous periods to ensure stable development in the future. The services sector in the municipality has shown a more stable development, which can provide a positive context for the beverages store industry. It is worth exploring opportunities for development in a competitive manner, and SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.