Industry · municipality
Beverages Store Industry in Kragerø: A Comprehensive Analysis
Economic Trends, Company Landscape, and Future Opportunities in the Beverages Store Sector of Kragerø Municipality, Norway
Executive Summary
Beverages store industry in Kragerø is a niche sector within the broader services category. While the parent industry shows steady growth in sales and employment, no specific companies are currently registered under the beverages store leaf industry in the municipality. This presents an opportunity for founders to explore untapped potential, though further analysis is needed to assess local demand and competition.
Economic Overview
Services in Kragerø has shown mixed trends in recent years:
- Sales: Increased by +3.5% in 2025 compared to 2024, following a +5.1% rise in 2024. The sector saw a significant jump of +23.7% in 2020, likely driven by pandemic-related shifts.
- Employees: Fluctuated between 197–236 in 2024–2026, with a notable +15.7% increase in 2026.
However, no specific sales or employment data is available for the beverages store leaf industry in Kragerø. This lack of granularity suggests the sector is either very small or not yet formally registered under this category.
Companies in Branch
No companies are currently registered in Kragerø under the beverages store industry. The branch_companies list is empty, and branch_org_form_statistics are not available for this sector. However, the parent services category includes companies like:
- Ng Kiwi Vestfold Telemark As (supermarket chain, sales: NOK 127M, employees: 47)
- Kirkebukta Dagligvare As (supermarket, sales: NOK 61.2M, employees: 46)
- Vinmonopolet As Butikk Kragerø (alcohol store, sales: NOK 74.7M, employees: 15)
These companies operate in adjacent sectors (supermarkets, alcohol retail) but are not classified as beverages stores.
Business Geography
Branch_cities data is not available for the beverages store industry in Kragerø. However, the parent services category includes activity across multiple cities within the municipality, such as Kragerø, Sannidal, and Stabbestad. For example:
- Ng Kiwi Vestfold Telemark As operates in Kragerø and Sannidal.
- Vinmonopolet As Butikk Kragerø is located in Kragerø.
This suggests that retail services are distributed across the municipality, but no specific locations are tied to the beverages store sector.
Business Dynamism
The services parent category in Kragerø includes companies with varying financial health. Notable examples:
| Company | EBITDA | Sales | Employees |
|---|---|---|---|
| Vinmonopolet As Butikk Kragerø | NOK -1.0M | NOK 74.7M | 15 |
| Bestwear As | NOK 0 | NOK 0 | 0 |
| Bondens Marked Telemark Sa | NOK 0 | NOK 0 | 0 |
While some companies show losses or zero activity, others like Ng Kiwi and Brygga Mat As maintain strong EBITDA and sales. The beverages store sector, however, has no reported companies, making it difficult to assess its dynamism directly.
Outlook
The absence of registered beverages store companies in Kragerø suggests an untapped market opportunity. Founders could consider entering this sector, leveraging the broader services industry's growth trajectory. Key considerations:
- Parent industry trends: The services category has grown by +3.5% in sales (2024–2025) and shows resilience in employment.
- Competition: No direct competitors in the beverages store category, but adjacent sectors (supermarkets, alcohol retail) are active.
- Assumption: Local demand for beverages may be met by existing supermarkets or alcohol stores, but a dedicated beverages store could carve a niche.
SmartGrunder can help founders identify suitable locations in Kragerø for this industry.
Parent Outlook
The services parent category in Kragerø includes 23 companies, with sales growing from NOK 460.7M (2016) to NOK 648.1M (2025). Key peer companies in adjacent sectors include:
| Company | Industry | Sales | Employees | EBITDA |
|---|---|---|---|---|
| Ng Kiwi Vestfold Telemark As | Supermarket chain | NOK 127M | 47 | NOK 6.4M |
| Brygga Mat As | Supermarket | NOK 114.3M | 24 | NOK 2.9M |
| Kirkebukta Dagligvare As | Supermarket | NOK 61.2M | 46 | NOK 4.2M |
While these companies operate in related sectors, the beverages store leaf industry remains unrepresented. Founders entering this space would need to differentiate from existing retail services.
Other companies in tjenester (not in beverages store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ng Kiwi Vestfold Telemark As Avd Kiwi 553 Kragerø | supermarket chain | Ytre Strandvei 6, 3770 Kragerø | NOK 127.0M | 47 | NOK 6.4M |
| Ng Kiwi Vestfold Telemark As Avd 428 Kalstad | supermarket chain | Dalaneveien 6, 3772 Kragerø | NOK 107.8M | 27 | NOK 5.5M |
| Kirkebukta Dagligvare As | supermarket | Ytre Strandvei 36, 3770 Kragerø | NOK 61.2M | 46 | NOK 4.2M |
| Brygga Mat As | supermarket chain | Dalaneveien 8, 3772 Kragerø | NOK 114.3M | 24 | NOK 2.9M |
| Normal Norge As Avd No1136 Kragerø, Alti | discount store | Kjølebrøndsveien 1, 3766 Sannidal | NOK 14.4M | 14 | NOK 1.6M |
| Brødrene Brubakken As | gourmet food store | Storgata 12, 3770 Kragerø | NOK 10.7M | 11 | NOK 432.0K |
| Westgaard Landhandel As | supermarket | Ole Halvorsens vei 914, 3788 Stabbestad | NOK 19.7M | 23 | NOK 367.0K |
| Sluppan Dagligvare As | supermarket | Kammerfossveien 1D, 3772 Kragerø | NOK 37.2M | 22 | NOK 122.0K |
| Bestwear As | other non-specialised store | Kammerfossveien 1D, 3772 Kragerø | NOK 0 | 0 | NOK 0 |
| Bondens Marked Telemark Sa | supermarket | Sjådamveien 8B, 3772 Kragerø | NOK 0 | 0 | NOK 0 |
| Butikkdrift Hilde Elise Mogen | kiosk chain | Storgata 2, 3770 Kragerø | NOK 0 | 4 | NOK 0 |
| Coop Sørøst Sa Coop Extra Haugtun Avd 4364 | supermarket chain | Kjølebrøndsveien 5, 3766 Sannidal | NOK 0 | 17 | NOK 0 |
| Extra Helle | supermarket chain | Helleveien 180, 3790 | NOK 0 | 16 | NOK 0 |
| Isnes Eva | other non-specialised store | Vestre Gumøyveien 9, 3783 Kragerø Skjærgård | NOK 0 | 0 | NOK 0 |
| Kragerø Asia Matt As | ethnic grocery store | Stines Bakke 2A, 3770 Kragerø | NOK 0 | 1 | NOK 0 |
| Kristoffersen Dagligvare As | supermarket chain | Tangen 11A, 3766 Sannidal | NOK 0 | 11 | NOK 0 |
| Narvesen Butikk 451 | kiosk chain | Storgata 2, 3770 Kragerø | NOK 0 | 7 | NOK 0 |
| Palmz As | supermarket | Lauersens Bakke 5A, 3770 Kragerø | NOK 0 | 0 | NOK 0 |
| Palmz As | supermarket chain | Lauersens Bakke 5A, 3770 Kragerø | NOK 0 | 0 | NOK 0 |
| Ab Management Anneriek Barree | food/beverages/tobacco stores | Tveitereidveien 13, 3766 Sannidal | NOK 4.0K | 5 | NOK -11.0K |
| Bonny Minimarked As | other non-specialised store | Storgata 17/19 Trekanten, 3770 Kragerø | NOK 0 | 0 | NOK -32.0K |
| Jaheka Holding As | other non-specialised store | Dalaneveien 30, 3772 Kragerø | NOK 0 | 0 | NOK -32.0K |
| Vinmonopolet As Butikk Kragerø | alcohol store | Ytre Strandvei 11, 3770 Kragerø | NOK 74.7M | 15 | NOK -1.0M |
Conclusion
The beverages store industry in Kragerø is currently unrepresented, presenting a unique opportunity for founders. While the broader services category shows growth and stability, the lack of specific data for the leaf industry means assumptions must be made about local demand and competition. Founders should consider leveraging SmartGrunder's tools to explore suitable locations and business models in this municipality.