Industry · municipality
Beverages Store in Moss
An analysis of the industry, companies, and development in Moss municipality
Executive Summary
The beverages store industry in Moss is a small but stable industry with a single company located in the center of the municipality. The only registered company, Varnaveien Mineralvann As, has shown variations in sales and employees over time, but has managed to remain operational without bankruptcies. The industry has a unique position in Moss, focusing on mineral water and specialized drinks, and offers a special offering in a market dominated by larger supermarkets and the service sector.
Economic Overview
Sales and Employee Development
The beverages store industry in Moss has shown dynamic development in recent years. Sales figures experienced a significant increase of +36.2% from 2019 to 2020, followed by a gradual decline in subsequent years. In 2025, sales figures stood at NOK 15.5 million, which is almost as high as in 2016. Employee numbers have been more variable, with a decline of -20% from 2018 to 2019, but an increase of +20% from 2020 to 2021. In 2026, the industry had 4 employees, the same level as in 2016.
Economic Indicators
Varnaveien Mineralvann As has an EBITDA margin of 4% and a gross profit of 28%. This shows that the company has good cost control and a relatively high income per employee (NOK 3.1 million per employee). It is, however, important to note that these figures are based on a single company and therefore may not necessarily represent the entire industry in Moss.



Companies in the Industry
Registered Companies
There is one company registered in the beverages store industry in Moss:
- Varnaveien Mineralvann As (founded 2002-06-06, AS form, 4 employees, not bankrupt, address: Carlbergveien 2, Moss)
Organizational Forms
All companies in the industry are registered as AS. There are no companies in other organizational forms such as sole proprietorships or limited partnerships.
Business Geography
Distribution of Activity
All companies in the beverages store industry in Moss are located in Moss. There is no activity registered in other districts or municipalities. This shows that the industry has a central position in the municipality's economy, with a focus on a single location.

Business Dynamics
Bankruptcy Security
There are no registered bankruptcies in the beverages store industry in Moss in recent years. Varnaveien Mineralvann As has been in operation since 2002 and has not been affected by bankruptcy. This shows that the industry has a relatively high degree of stability, even though there is only one company in the industry.
Industry Dynamics
The industry has shown variations in sales and employee numbers, but has not experienced any major crises. The only company has managed to adapt to market conditions over time, even though there have been periods of declining sales and employees.
Outlook for Entrepreneurs
For entrepreneurs considering starting a business in the beverages store industry in Moss, the data show a relatively stable market. It is, however, important to note that the industry is dominated by one company, which can present a competitive challenge. Entrepreneurs should consider differentiating themselves through specialized products or unique offerings not available from the existing company. It is also important to be aware of the fluctuating sales figures and plan to handle potential market downturns.
Outlook for the Services Sector
Services Sector in Moss
The services sector in Moss is much larger than the beverages store industry, with a total of 105 companies. Sales figures for the services sector have shown a more stable development, with an increase of +34.9% from 2019 to 2020. In 2025, sales figures stood at NOK 1,771.6 million, which is significantly higher than the sales figures for the beverages store industry. Employee numbers for the services sector have also shown a more stable development, with an increase of +11.1% from 2024 to 2025.
Comparison with Peer Companies
The services sector in Moss includes a range of companies in various sub-sectors, such as supermarkets, discount stores, and health food stores. These companies have higher sales figures and more employees than the beverages store industry. For example, Coop Øst Sa Avd 2226 Obs Rygge has NOK 215.5 million in sales and 61 employees, which is significantly higher than the sales figures and number of employees for the beverages store industry in Moss.



Other companies in tjenester (not in beverages store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Coop Øst Sa Avd 2226 Obs Rygge | supermarket chain | Carlbergveien 2, 1526 Moss | NOK 215.5M | 61 | NOK 8.6M |
| Ng Kiwi Øst As Avd 495 Rygge | supermarket chain | Stasjonsveien 12, 1580 Rygge | NOK 101.8M | 29 | NOK 4.6M |
| Ng Kiwi Øst As Avd 546 Melløs | supermarket chain | Rabekkgata 2B, 1523 Moss | NOK 87.2M | 30 | NOK 3.9M |
| Roger Hansen Drift As | supermarket | Gartnerveien 11, 1526 Moss | NOK 107.7M | 23 | NOK 3.7M |
| Ng Kiwi Øst As Avd 497 Sjøgata | supermarket | Sjøgata 15, 1516 Moss | NOK 79.9M | 28 | NOK 3.6M |
| Ng Kiwi Øst As Avd 493 Høyden | supermarket | Øreveien 76, 1528 Moss | NOK 72.7M | 25 | NOK 3.3M |
| Normal Norge As Avd No 1036 Amfi Moss | discount store | Dronningensgate 3-7, 1530 Moss | NOK 28.8M | 11 | NOK 3.2M |
| Ng Kiwi Øst As Avd 596 Refsnes | supermarket chain | Refsnesalleen 66, 1518 Moss | NOK 65.4M | 16 | NOK 3.0M |
| Ng Kiwi Øst As Avd 377 Kambo | supermarket chain | Wankels vei 2, 1539 Moss | NOK 61.8M | 25 | NOK 2.8M |
| Normal Norge As Avd No 1032 Rygge Storsenter | discount store | Carlbergveien 2, 1526 Moss | NOK 24.0M | 19 | NOK 2.7M |
| Spar Dilling | supermarket chain | Tørkoppveien 1, 1570 Dilling | NOK 90.4M | 26 | NOK 2.5M |
| Ng Kiwi Øst As Avd 352 Tigerplassen | supermarket chain | Osloveien 46, 1534 Moss | NOK 43.6M | 14 | NOK 2.0M |
| Ann Kristin Børresen As | supermarket | Varnaveien 30, 1523 Moss | NOK 124.9M | 30 | NOK 1.9M |
| Coop Øst Sa Avd 2624 Extra Varnaveien | supermarket chain | Varnaveien 43E, 1526 Moss | NOK 46.8M | 13 | NOK 1.9M |
| Tronvikveien Mat As | supermarket chain | Tronvikveien 1, 1517 Moss | NOK 78.7M | 20 | NOK 1.4M |
| Rune Eden As | supermarket | Osloveien 37, 1534 Moss | NOK 119.8M | 25 | NOK 1.2M |
| Meny Mosseporten | supermarket chain | Patterødveien 2, 1599 Moss | NOK 97.1M | 40 | NOK 1.2M |
| Moss Frukt & Grønnsaker As | supermarket | Dronningens gate 16, 1530 Moss | NOK 23.4M | 6 | NOK 1.1M |
| Meny Høyden | supermarket chain | Ryggeveien 96, 1528 Moss | NOK 88.9M | 41 | NOK 1.1M |
| Meny Amfi Moss | supermarket chain | Dronningens gate 3-7, 1530 Moss | NOK 76.2M | 36 | NOK 905.2K |
| Ruto As Avd Moss | supermarket | Bruksenhetnummer H0601|Bernt Ankers gate 4, 1534 Moss | NOK 7.9M | 4 | NOK 837.0K |
| Life Amfi Moss | health foods store | Dronningens gate 3A, 1530 Moss | NOK 9.2M | 9 | NOK 741.1K |
| Knut Herman Andreassen As | supermarket chain | Patterødveien 2, 1599 Moss | NOK 66.4M | 17 | NOK 651.0K |
| Vålerveien Landhandleri As | supermarket | Vålerveien 130, 1599 Moss | NOK 38.4M | 19 | NOK 645.0K |
| Jeløy Fisk Og Vilt As | fish store | Værftsgata 1C, 1511 Moss | NOK 6.0M | 4 | NOK 330.0K |
| Madsen Dagligvare As | supermarket | REMA 1000 KANALEN|Værftsgata 1, 1511 Moss | NOK 50.9M | 26 | NOK 170.0K |
| As Bredsand Kiosk | kiosk | Tørkoppveien 2, 1570 Dilling | NOK 4.9M | 10 | NOK 19.0K |
| Kamilles Holding As | food/beverages/tobacco stores | Vålerveien 49, 1597 Moss | NOK 62.0K | 1 | NOK 16.0K |
| Health & Care As | gourmet food store | Varnaveien 43E, 1526 Moss | NOK 335.0K | 0 | NOK 1.0K |
| Africannasnalbutikk | supermarket chain | Trollveien 19C, 1535 Moss | NOK 0 | 0 | NOK 0 |
| Agu Fabrikken | other non-specialised store | Ørelunden 14D, 1523 Moss | NOK 0 | 0 | NOK 0 |
| Annemor Hudpleiekonsulent Mary Kay | discount store | Refsnesalleen 19D, 1518 Moss | NOK 0 | 0 | NOK 0 |
| Asia Gourmet Minh Duy Nguyen | ethnic grocery store | Storgata 16, 1531 Moss | NOK 0 | 0 | NOK 0 |
| Baza Magazin Moss | supermarket | Solgaard skog 60, 1599 Moss | NOK 0 | 6 | NOK 0 |
| Beauty Akademiet Line Pettersen | other non-specialised store | Hammerdalen 8, 1597 Moss | NOK 0 | 0 | NOK 0 |
| Blesskakbakalaho Mujinya | fish store | Helgerødgata 5A, 1515 Moss | NOK 0 | 0 | NOK 0 |
| Boyes Helsekost Glenn B Sund Hansen | food/beverages/tobacco stores | Skredderveien 2|Kambo Senter, 1537 Moss | NOK 0 | 0 | NOK 0 |
| Bunnpris Glassverket As | supermarket chain | Helgerødgata 2, 1515 Moss | NOK 0 | 17 | NOK 0 |
| Casino Spill & Kiosk | supermarket chain | Dronningens gate 17, 1530 Moss | NOK 0 | 0 | NOK 0 |
| Charuphat Ngern Kliang | fruit/vegetables stores | Klostergata 8A, 1532 Moss | NOK 0 | 0 | NOK 0 |
Conclusion
The beverages store industry in Moss is a small but stable industry with a single company located in the center of the municipality. The industry has shown variations in sales and employees over time, but has managed to remain operational without bankruptcies. For entrepreneurs considering starting a business in the industry, the data show a relatively stable market, but it is important to be aware of the competition from the existing company and the fluctuating sales figures. SmartGrunder can help entrepreneurs find suitable locations and develop strategies to differentiate themselves in the market.