The Pet Shop Industry in Ålesund: An Analysis of Companies, Economics, and Outlook

The pet shop industry in Ålesund shows a mix of strong growth and challenges. In 2022, sales reached a peak of 60.4 million NOK, but have since declined. There are 12 companies registered in the industry, but only 3 of these have employees. EBITDA margins are generally negative, except for Musti Amfi Moa, which has a positive margin of 5%. The industry has been marked by large variations in employees and sales over the years, with a strong increase in 2021 and 2022 followed by a decline. There are no registered bankruptcies, but some companies have negative equity and low or negative operating results.

Sales and employee development:

Key figures for 2025:

• Total sales: 40.5 million NOK
• Total number of employees: 28
• EBITDA margin: -7% (industry average)
• EBITDA per employee: -116.7 NOK
• Operating margin: -10%

Critical points:

• Sales experienced a sharp decline from 2022 to 2023 (-33.2%), but stabilized in 2024.
• Employee numbers increased sharply in 2021 and 2022, but have since declined.
• EBITDA margins are negative for most companies, except Musti Amfi Moa.

There are 12 companies registered in the pet shop industry in Ålesund. The key companies are:

1. Petxl Ålesund (Langelandsvegen 25) – AS, 17 employees, EBITDA: -3.8M NOK
2. Musti Amfi Moa (Moavegen 1) – AS, 7 employees, EBITDA: 486.2K NOK (positive margin of 5%)
3. Sensicare As (Lerstadvegen 539) – AS, 7 employees, EBITDA: -51.0K NOK
4. Animal Farm As (Øvre Åsevegen 16) – AS, 0 employees, no operating result
5. Asbjørnsen & Co As. (Langelandsvegen 25) – AS, 0 employees, EBITDA: 16.0K NOK
6. Dyrenes Helsekost As (Tollbugata 8) – AS, 0 employees, EBITDA: -15.0K NOK
7. Espeseth As (Breivikvegen 133) – AS, 0 employees, no operating result
8. Kamilla Olsen Nettbutikk (Remviksletta 26) – ENK, 0 employees, no operating result
9. Veid Studio Sandnes (Borgundvegen 166A) – ENK, 0 employees, no operating result

Organizational forms:

• AS (Anonymous companies): 3 companies, 31 employees, sales: 45.8M NOK
• ENK (Sole proprietorships): 9 companies, 0 employees, sales: 0 NOK

Observations:

• Most companies have 0 employees, which may indicate that many are small or online-based.
• Musti Amfi Moa is the only company with a positive EBITDA margin (5%), which shows a relatively strong financial position.

All 12 companies in the pet shop industry in Ålesund are registered in Ålesund. There is no sub-division of activity in sub-areas within the municipality. The most represented addresses are:

• Langelandsvegen 25 (3 companies: Petxl Ålesund, Asbjørnsen & Co As., Kamilla Olsen Nettbutikk)
• Moavegen 1 (1 company: Musti Amfi Moa)
• Lerstadvegen 539 (1 company: Sensicare As)
• Øvre Åsevegen 16 (1 company: Animal Farm As)
• Tollbugata 8 (1 company: Dyrenes Helsekost As)
• Breivikvegen 133 (2 companies: Espeseth As)
• Remviksletta 26 (2 companies: Kamilla Olsen Nettbutikk)
• Borgundvegen 166A (2 companies: Veid Studio Sandnes)

Conclusion:

• The pet shop industry is spread across multiple addresses in Ålesund, but there is no clear concentration in specific areas.

Bankruptcy statistics:

• There are no registered bankruptcies in the pet shop industry in Ålesund.
• However, several companies have negative equity and low or negative operating results, which may indicate economic challenges.

Examples of companies with negative financial figures:

• Petxl Ålesund: EBITDA: -3.8M NOK, equity: -24.9M NOK
• Sensicare As: EBITDA: -51.0K NOK, equity: 4.5M NOK
• Dyrenes Helsekost As: EBITDA: -15.0K NOK, equity: -1.1M NOK

Conclusion:

• Although there are no registered bankruptcies, there are several companies with negative financial figures, which may indicate that the industry is marked by high operating costs and low margins.

Expectations for entrepreneurs:

• Strong growth in 2021 and 2022: Sales increased by 66.9% and 86.9% respectively, and employee numbers increased by 80.0% and 55.6%. This may indicate increasing demand for pet shop services in Ålesund.
• Stable number of companies: Although sales and employees have declined since 2022, the number of companies in the industry has remained stable at 12, which may indicate a good market opportunity for new players.
• Negative EBITDA margins: Most companies have negative EBITDA margins, which may be a challenge for new entrepreneurs. However, there is one company (Musti Amfi Moa) with a positive EBITDA margin (5%), which shows that profitability is possible.
• High bankruptcy safety: There are no registered bankruptcies, which may be an advantage for new companies.

Recommendation:

• Entrepreneurs should consider focusing on reducing operating costs and increasing margins, as Musti Amfi Moa has done.
• It may be beneficial to analyze competitors and identify areas where it is possible to differentiate.
• SmartGrunder can help entrepreneurs find suitable addresses in Ålesund for this industry, based on natural conditions and market prospects.

The pet shop industry in Ålesund shows a mix of strong growth and challenges. Although there are 12 registered companies, only 3 of these have employees, and most have negative EBITDA margins. There are no registered bankruptcies, but several companies have negative equity and low operating results. For entrepreneurs, it may be possible to find opportunities in the industry, especially if they can differentiate themselves and reduce operating costs. SmartGrunder can help entrepreneurs find suitable addresses in Ålesund for this industry, based on natural conditions and market prospects.