Pet Shop Industry in Alta: A Comprehensive Analysis

The pet shop industry in Alta has shown both strong growth and variations over time. In 2023, there was a significant increase in sales (NOK 13.2 million) and number of employees (15 people), marking an important milestone. However, there has been a decline in 2025, both in sales (NOK 14.7 million) and number of employees (13 people). The industry consists of three companies, two of which are AS (limited liability companies) and one is ENK (sole proprietorship). There are no registered bankruptcies in the industry, but variations in operating results and wage costs show that the businesses face different challenges.

Sales and Employees Over Time

• Sales: The industry experienced growth of 67% from 2022 to 2023, but a decline of 9% from 2024 to 2025.
• Employees: The number of employees increased strongly by 114.3% from 2022 to 2023, but decreased by 18.8% from 2024 to 2025.

Economic Indicators

• EBITDA Margin: In 2023, the EBITDA margin was 5% for Musti Alta and 2% for Alta Zoo As.
• Operating Result: Musti Alta had an operating result of NOK 301,500 in 2024, while Alta Zoo As had NOK 108,000 in the same period.
• Debt: Musti Alta had total debt of NOK 2.2 million, while Alta Zoo As had NOK 515,000.

Registered Companies in the Industry

1. Musti Alta (AS) – Address: Bjørn Wirkolas vei 17, Alta

• Employees: 5
• Sales: NOK 10.0 million (2024)
• EBITDA: NOK 547,000
• Founded: 2022-09-12

1. Alta Zoo As (AS) – Address: Markedsgata 21-25, Alta

• Employees: 4
• Sales: NOK 5.4 million (2024)
• EBITDA: NOK 146,000
• Founded: 1997-03-31

1. Altahund G. Søderholm (ENK) – Address: Borrasveien 39, Tverrelvdalen

• Employees: 0
• Sales: NOK 0 (2024)
• Founded: 2007-02-24

Distribution of Businesses in Alta

• Alta: 2 companies (Musti Alta and Alta Zoo As) with a total of 9 employees.
• Tverrelvdalen: 1 company (Altahund G. Søderholm) with 0 employees.

Geographical Observations

• The two AS companies are located in central areas of Alta, while Altahund is located in Tverrelvdalen. This may affect accessibility and customer base.

Bankruptcy Statistics

• No registered bankruptcies in the pet shop industry in Alta during the analysis period.

Industry Dynamics

• Largest Growth: 2023 saw a significant increase in both sales and number of employees.
• Decline in 2025: Sales and number of employees fell, which may be due to market conditions or operational challenges.
• Variation in Operating Results: Musti Alta had a higher operating result compared to Alta Zoo As, even though both had negative EBITDA margins.

Development Trends

• Strong Growth in 2023: Sales and number of employees increased significantly, which may indicate increased demand for pet shop services in Alta.
• Decline in 2025: A reduction in sales and number of employees may indicate challenges in market conditions or operational costs.
• Potential Opportunities: Increased interest in pet products and customer satisfaction may provide opportunities for new companies, especially in areas with low competition.

Recommendations for Entrepreneurs

• Consider locating the business in central areas of Alta to reach larger customer bases.
• Focus on efficient operations and cost management to ensure profitability, especially in light of variable EBITDA margins.

The pet shop industry in Alta shows potential for growth, especially after the significant increase in 2023. However, it is important to be aware of the fluctuating operating results and market challenges. SmartGrunder can help entrepreneurs find suitable addresses in Alta for this industry, based on natural conditions and operational potential.