Industry · municipality
Pet Shop Industry in Askøy: Current Status and Outlook
Analysis of Companies, Sales, Employment, and Market Trends in the Pet Shop Sector in Askøy Municipality
Executive Summary
Overview of the Pet Shop Industry in Askøy
The pet shop industry in Askøy has shown both strengths and challenges in recent years. In 2024, the industry had 24 employees and achieved sales of 21.6 million Norwegian kroner, indicating a significant increase compared to 2016 (7.1 million Norwegian kroner). However, there has been a decline in both sales and number of employees in 2025, which may indicate economic pressure or market changes. The industry is dominated by AS companies, with three such companies accounting for most of the employees and revenues. There are also a number of smaller companies, including ENKs, which have low or no activity.
It is important to note that although the industry has grown significantly, some companies have had negative EBITDA and operating profits, which may indicate economic challenges. This should be considered by entrepreneurs considering starting a company in this industry.
Economic Overview
The industry has experienced significant growth in sales from 2016 to 2021, increasing from 7.1 million Norwegian kroner to 15.0 million Norwegian kroner. This was followed by a gradual increase until 2024, when sales reached 21.6 million Norwegian kroner. However, there has been a decline in 2025, with sales falling to 19.1 million Norwegian kroner. This may be due to variations in market conditions or economic factors.
Regarding the number of employees, the industry has grown from 12 employees in 2016 to 24 employees in 2024, before declining to 18 employees in 2026. This shows a short-term increase in workforce, but a decline in recent years. It is important to note that some companies have had negative operating profits and EBITDA, which may affect the industry's future development.



Companies in the Industry
There are a total of six companies in the pet shop industry in Askøy, distributed as follows:
- Askøy Zoo As (Kleppestø): 8 employees, operating profit of -313,000 Norwegian kroner, EBITDA of -280,000 Norwegian kroner.
- Direkte Consulting As (Kleppestø): 5 employees, operating profit of -5,000 Norwegian kroner, EBITDA of -5,000 Norwegian kroner.
- Musti Kleppestø (Kleppestø): 5 employees, operating profit of 301,500 Norwegian kroner, EBITDA of 547,000 Norwegian kroner.
- Bergen Bryggeutstyr Pilipa (Florvåg): 0 employees, no sales or revenue.
- Nielsen Agentur (Hauglandshella): 0 employees, no sales or revenue.
Most companies are registered as AS, with a single ENK. There are also several companies with low or no activity, which may indicate weak development in certain areas.
Business Geography
Most companies in the pet shop industry in Askøy are located in Kleppestø, where there are three companies and 18 employees. This area also has higher sales (19.8 million Norwegian kroner) and operating profit (19.9 million Norwegian kroner) compared to other areas in the municipality. There are also companies in Florvåg and Hauglandshella, but these have lower activity, with 0 employees and no sales or revenue.
This indicates that Kleppestø is the most important business area for the pet shop industry in Askøy, with a higher concentration of companies and employees. Entrepreneurs should consider locating their companies in this area to benefit from existing infrastructure and market proximity.

Business Dynamics
The industry has been relatively stable in terms of bankruptcy, with no companies registered as bankrupt. However, some companies have had negative EBITDA and operating profits, which may indicate economic challenges. For example, Askøy Zoo As and Direkte Consulting As have had negative EBITDA, while Musti Kleppestø has had a positive EBITDA of 547,000 Norwegian kroner.
This shows that although the industry has been stable in terms of bankruptcy, there is some variation in financial health between companies. Entrepreneurs should consider carefully analyzing financial data before starting a company in this industry.
Outlook
The outlook for the pet shop industry in Askøy is a mix of opportunities and challenges. Although the industry has grown significantly in recent years, there has been a decline in both sales and number of employees in 2025. This may indicate economic pressure or market changes. Entrepreneurs should consider carefully analyzing recent trends and financial data before starting a company in this industry.
It is also important to note that Kleppestø is the most important business area, with a higher concentration of companies and employees. Entrepreneurs should consider locating their companies in this area to benefit from existing infrastructure and market proximity. However, they should also be aware of financial challenges that some companies have faced.
Conclusion
The pet shop industry in Askøy has shown significant growth in recent years, with an increase in both sales and number of employees. However, there has been a decline in 2025, which may indicate economic pressure or market changes. The industry is dominated by AS companies, with a single ENK, and there are a number of companies with low or no activity.
Entrepreneurs should consider locating their companies in Kleppestø to benefit from existing infrastructure and market proximity. However, they should also be aware of financial challenges that some companies have faced. SmartGrunder can help entrepreneurs find suitable addresses in Askøy for this industry, based on natural conditions and market proximity.