Pet Shop Industry in Fredrikstad: A Comprehensive Analysis

Overview of the Pet Shop Industry in Fredrikstad

The pet shop industry in Fredrikstad consists of 17 registered companies, but only 6 of these are active in terms of sales, operational income, or employees. The industry has been marked by significant fluctuations in recent years, with a sales peak of 43.3 million NOK in 2023, followed by a sharp decline of 35% in 2025. The number of employees has also been unstable, decreasing from 44 to 36 between 2024 and 2026. The industry is dominated by AS companies (6 companies) and ENKs (2 companies), with a mix of both older and newer companies.

Key figures at a glance:

• Total number of companies: 17
• Active companies (with sales/employees): 6
• Maximum sales: 43.3 million NOK (2023)
• Maximum employees: 32 (AS companies)
• Highest EBITDA margin: 5% (Fredrikstad)
• Largest loss: -16% EBITDA (Engelsviken)

Sales and employee development (2016–2025):

Critical observations:

• Sales experienced a sharp decline of 35% in 2025, following a peak in 2023.
• The number of employees stabilized in 2023 but fell again in 2025.
• The EBITDA margin for the entire industry was negative in 2025, with an average EBITDA margin of -2%.
• The most profitable companies had an EBITDA margin of 5% (Fredrikstad) and 1% (Gamle Fredrikstad).

Registered companies in Fredrikstad (2025):

1. Musti Dyreelskeren (Rolvsøy) – AS, 12 employees, 0 sales, 0 operational income
2. Zoohjørnet Richard Johannesen (Rolvsøy) – ENK, 8 employees, 0 sales
3. Musti Værste (Kråkerøy) – AS, 6 employees, 0 sales
4. Mali Partner As (Gamle Fredrikstad) – AS, 5 employees, 3.0M sales, 57,000 NOK operational profit
5. Draxa As (Engelsviken) – AS, 4 employees, 4.6M sales, -865,000 NOK operational profit
6. Musti Torvbyen (Fredrikstad) – AS, 4 employees, 6.7M sales, 201,000 NOK operational profit
7. Arilds Zoo Engros Detalj (Sellebakk) – ENK, 1 employee, 0 sales
8. Din Kjøkkenhage As (Fredrikstad) – AS, 1 employee, 0 sales
9. Aat Drift As (Fredrikstad) – AS, 0 employees, 0 sales
10. Arntzen Fugl Og Dyreutstyr (Torp) – ENK, 0 employees, 0 sales
11. Aussie De Luxe Joneid (Sellebakk) – ENK, 0 employees, 0 sales
12. Det Gode Selskab Anita Fon Mathisen Sidsel Lundin Ans (Gamle Fredrikstad) – ANS, 0 employees, 0 sales
13. Furrytales Siw Amina Bech (Gamle Fredrikstad) – ENK, 0 employees, 0 sales
14. Gjertsen Lykke & Co (Fredrikstad) – ENK, 0 employees, 0 sales
15. Reiseguiden No Ans (Fredrikstad) – ANS, 0 employees, 0 sales

Organizational forms:

• AS (6 companies): 32 employees, operational income of 14.3M NOK, EBITDA of -321,400 NOK
• ENK (2 companies): 9 employees, 0 operational income, 0 EBITDA

Distribution of activity in the municipality:

Critical observations:

• Fredrikstad and Gamle Fredrikstad are the most activity-centered areas, with two companies each and operational income of 6.7M and 3.0M NOK respectively.
• Engelsviken has the most negative EBITDA result (-743,000 NOK) in the industry, despite high sales (4.6M NOK).
• Rolvsøy and Sellebakk have no operational income or sales, even though they have registered companies.

Bankruptcies and financial challenges:

• No companies in the industry are registered as bankrupt in Fredrikstad, but several companies have negative EBITDA margins:
• Draxa As (Engelsviken): -16% EBITDA margin
• Mali Partner As (Gamle Fredrikstad): 1% EBITDA margin
• Musti Torvbyen (Fredrikstad): 5% EBITDA margin

Critical observations:

• Draxa As has a negative operational profit of -865,000 NOK, despite sales of 4.6M NOK.
• Musti Dyreelskeren and Zoohjørnet Richard Johannesen have 0 sales and 0 operational income, despite having employees.
• Aat Drift As and Gjertsen Lykke & Co have 0 employees and 0 sales, but are registered companies.

Stability in the industry:

• Mali Partner As and Musti Torvbyen have positive operational profit, but with low EBITDA margins (1% and 5%).
• Musti Værste (Kråkerøy) has 0 sales and 0 operational income, despite being registered as an AS.

Outlook for Entrepreneurs

Opportunities and challenges:

• Stable areas: Fredrikstad and Gamle Fredrikstad have a certain number of companies and operational income, but with low EBITDA margins (1% and 5%). This may indicate high competition and pressured margins.
• Negative development in 2025: Sales and employees fell sharply in 2025, which could signal increased challenges in the industry.
• Lack of activity in certain areas: Rolvsøy, Sellebakk, and Kråkerøy have no operational income or sales, even though there are registered companies. This could be an opportunity for new players.

Recommendations for entrepreneurs:

• Focus on cost control: With low EBITDA margins (1% and 5%), it is important to ensure efficient operations and low costs.
• Differentiation: With many companies in Fredrikstad and Gamle Fredrikstad, it may be advantageous to stand out through specialization or customer customization.
• New markets: Areas such as Rolvsøy, Sellebakk, and Kråkerøy have no activity, which could be an opportunity for new companies.

SmartGrunder can help entrepreneurs find suitable addresses in Fredrikstad for the pet shop industry, based on natural conditions and market potential.

The pet shop industry in Fredrikstad has a complex structure with both stable and unstable companies. Although 17 companies are registered, only 6 of these are active with sales, operational income, or employees. The industry has been marked by significant fluctuations in recent years, with a sales peak of 43.3 million NOK in 2023, followed by a sharp decline of 35% in 2025. This suggests that the industry may be vulnerable to market changes or increased competitive pressure.

For entrepreneurs, there are both opportunities and challenges. Stable areas such as Fredrikstad and Gamle Fredrikstad have a certain number of companies, but with low EBITDA margins. This may indicate high competition and pressured margins. Areas such as Rolvsøy, Sellebakk, and Kråkerøy have no activity, which could be an opportunity for new companies.

SmartGrunder can help entrepreneurs find suitable addresses in Fredrikstad for the pet shop industry, based on natural conditions and market potential.