The Pet Shop Industry in Frogn: Key Figures, Outlook, and Entrepreneur Tips

Overall Overview

The pet shop industry in Frogn is a small but dynamic sector with 5 registered companies. In recent years, the industry has shown both growth and decline in revenue and number of employees, with a significant increase in 2025. Drøbak is the most important geographical hub for the industry, with 2 companies and 15 employees. The most prominent companies are Ramses Zoo Drøbak As and Dyrli Juul Holding As, which have higher revenue and profit margins compared to smaller players.

Key Figures in 2025:

• Total revenue: NOK 15.5 million
• Number of employees: 12
• EBITDA margin: 36% (for Dyrli Juul Holding As)
• Revenue growth compared to 2024: +37.5%

Economic Overview

Revenue Trends:

Number of Employees:

The industry has had weak revenue growth until 2021, followed by a sharp increase of 27.4% from 2020 to 2021. In 2025, a historically high revenue of NOK 15.5 million was recorded, indicating an improved market position or expanded customer base. The number of employees has been more unstable, with a decline of 14.3% from 2023 to 2024 before an increase in 2025.

Companies in the Industry

Registered Companies in Frogn (2025):

1. Ramses Zoo Drøbak As (Holterveien 3, Drøbak)

• Legal Form: AS
• Employees: 10
• Revenue: NOK 5.0M
• EBITDA: -NOK 209.0K
• EBITDA margin: -4%

1. Dyrli Juul Holding As (Ullerudbakken 42, Drøbak)

• Legal Form: AS
• Employees: 5
• Revenue: NOK 10.5M
• EBITDA: NOK 4.7M
• EBITDA margin: 36%

1. Ok Partner, Oddvar Bakken (Konrad Garders vei 19, Nordre Frogn)

• Legal Form: ENK
• Employees: 0
• Revenue: 0

1. Smådyrklinikkens For Og Utstyr Da (Oberst Eriksens vei 33, Drøbak)

• Legal Form: DA
• Employees: 0
• Revenue: 0

1. Wibe B&f (Grenåveien 46, Drøbak)

• Legal Form: ENK
• Employees: 0
• Revenue: 0

Legal Form Statistics:

• AS: 2 companies, 15 employees
• ENK: 2 companies, 0 employees
• DA: 1 company, 0 employees

Industry Geography

Distribution of Activity in Frogn (2025):

Drøbak is the only location in Frogn with activity in the pet shop industry, with 4 companies and 15 employees. The only company in Nordre Frogn (Ok Partner, Oddvar Bakken) has no employees or revenue. Drøbak has a higher concentration of companies and employees compared to the rest of the municipality.

Industry Dynamics and Bankruptcy Statistics

Bankruptcy Statistics (2025):

• No companies in the industry are bankrupt (all are marked as 'not bankrupt')
• Two companies (Ramses Zoo Drøbak As and Smådyrklinikkens For Og Utstyr Da) have negative EBITDA
• Dyrli Juul Holding As has the highest EBITDA (NOK 4.7M) and EBITDA margin (36%)

Bankruptcy Risk:

• Ramses Zoo Drøbak As has a negative EBITDA of -NOK 209.0K and an EBITDA margin of -4%, indicating economic challenges
• Smådyrklinikkens For Og Utstyr Da and Wibe B&f have no revenue or employees, which may indicate inactivity or recent start-up
• Dyrli Juul Holding As shows strong economic results with high revenue and profit margins

Outlook for Entrepreneurs

Positive Trends:

• Revenue increased by 37.5% from 2024 to 2025, indicating improved market share
• Dyrli Juul Holding As has shown strong economic results with a high EBITDA margin (36%) and high revenue (NOK 10.5M)
• Drøbak has good infrastructure and a concentration of companies in the industry

Challenges:

• Reached 12 employees in 2025, but the number of employees has been unstable in recent years
• Two companies (Ramses Zoo and Smådyrklinikkens) have negative EBITDA, which could be a challenge for new players
• There are no companies in the industry with high employee growth (highest is +45.5% from 2016 to 2017)

Recommendations for Entrepreneurs:

• Focus on operational efficiency and high customer satisfaction is critical to avoid negative EBITDA
• Drøbak is a strategic location to leverage existing industrial activity
• Collaboration with established companies like Dyrli Juul Holding As can provide benefits in terms of customer base and experience

Conclusion

The pet shop industry in Frogn is a small but growing sector with potential for further development. Drøbak is the most important geographical hub, with 4 companies and 15 employees. Dyrli Juul Holding As has shown strong economic results, while Ramses Zoo Drøbak As and Smådyrklinikkens For Og Utstyr Da face challenges with negative EBITDA. Revenue increased by 37.5% from 2024 to 2025, indicating an improved market position. Entrepreneurs should consider focusing on operational efficiency and collaboration with established companies to ensure profitability. SmartGrunder can help find optimal addresses in Frogn for this industry, based on data and local conditions.