Pet Shops in Gjøvik: Companies, Statistics, and Outlooks

The pet shop industry in Gjøvik shows a mix of stability and challenges. In recent years, the number of employees in the sector has fallen from 26 in 2021 to 17 in 2026, while sales rose sharply in 2021 (NOK 29.5 million) before declining in 2022 and 2025. There are 12 companies registered in the municipality, but many of them have either zero employees or zero sales, suggesting that part of the sector consists of recently started or inactive businesses. The industry has a clear geographic focus on Gjøvik's city center, with less activity in Hunndalen. SmartGrunder can help entrepreneurs find suitable locations in the municipality based on market potential and operational data.

Sales and Employee Development

Sales rose sharply by 35.6% from 2020 to 2021, but then declined by 14% from 2021 to 2022 and saw a weak increase of 2.1% from 2022 to 2023. In 2024, sales increased by 10.1%, followed by a slight decline of 0.3% in 2025. The number of employees rose by 18.2% from 2020 to 2021, but later fell by 26.1% from 2025 to 2026. This shows an unstable development in the industry, with both strong growth and declines in different periods.

Registered Companies in the Industry

There are 12 registered companies in the pet shop industry in Gjøvik, with the following organizational forms:

• AS (Limited Company): 3 companies, total of 16 employees
• ENK (Sole Proprietorship): 9 companies, total of 7 employees

The most notable companies include:

1. Musti Gjøvik (Ringvegen 3, Gjøvik) – AS, established in 2019, 9 employees, operates with positive EBITDA (NOK 790,000) and high gross profit (NOK 509 million).
2. Dyrebutikken Gjøvik As (Jernbanesvingen 6, Gjøvik) – AS, established in 1999, 6 employees, has negative EBITDA (NOK -2 million) and low gross profit (NOK 6.5 million).
3. Gjøvik Hest Og Hund As (Alf Engelstads veg 5, Hunndalen) – AS, established in 2014, 1 employee, has negative EBITDA (NOK -80,000) and low gross profit (NOK 301,000).

Several companies have zero employees and zero sales, such as Den Blå Enhjørningen Ingunn Øye and Dyrebasen Haug, suggesting they may be newly started or inactive businesses.

Geographic Distribution of Activity

Pet shop activity in Gjøvik is most concentrated in the city center, with the following distribution:

Gjøvik has 2 companies with a total of 15 employees and sales of NOK 27.8 million, while Hunndalen has 1 company with 1 employee and sales of NOK 884,000. This shows that Gjøvik is the hub of the industry, with significantly higher activity than Hunndalen.

Operational Efficiency and Bankruptcy Statistics

No bankruptcy-reported companies in the pet shop industry in Gjøvik. However, data shows that some companies have negative EBITDA margins, which may indicate economic challenges:

• Dyrebutikken Gjøvik As has an EBITDA margin of -14% and negative operating profit (NOK -2 million).
• Gjøvik Hest Og Hund As has an EBITDA margin of -8% and negative operating profit (NOK -80,000).
• Four Paws As has an extremely low EBITDA margin of -85% and negative operating profit (NOK -350,000).

This shows that even though the industry has no bankruptcies, there are companies with significant economic challenges. Entrepreneurs should therefore carefully consider financial planning and operational strategy.

The pet shop industry in Gjøvik shows a mix of opportunities and challenges. With a total sales volume of NOK 28.5 million in 2025 and 17 employees in 2026, there is potential for growth, especially in Gjøvik's city center where 2 companies are registered. However, data shows that several companies have negative EBITDA margins, which may indicate high operational costs or low sales margins. Entrepreneurs should therefore consider analyzing competitors' financial data and focusing on efficient operations. It is also possible to leverage newly started companies such as Dyrebasen Haug and Thavaseelan Netthandel as potential market players. SmartGrunder can help find suitable locations in the municipality based on operational data and market potential.

The pet shop industry in Gjøvik has a complex structure with both stable and unstable companies. With a total of 12 companies, many of which have zero employees or sales, it is important for entrepreneurs to analyze competitors' financial data and focus on efficient operations. Gjøvik's city center is the hub of the industry, with significantly higher activity than Hunndalen. Outlooks are mixed, with both growth opportunities and challenges related to economic margins. SmartGrunder can help find suitable locations in the municipality based on operational data and market potential.