The Pet Shop Industry in Hamar: An Analysis of Companies, Economics, and Prospects

The pet shop industry in Hamar is a small but dynamic sector with four registered companies. In recent years, the industry has shown both strong growth and challenges, particularly in connection with economic fluctuations. The average wage expenditure per employee is 1.2 million NOK, while the EBITDA margin stands at 2% for the entire industry. There is a clear increase in the number of employees from 2024 to 2026, indicating an increasing need for labor in the sector. At the same time, one of the companies, Musti Hamar, has shown positive development with an EBITDA of 729,300 NOK in 2024.

The industry has experienced a significant increase in sales from 2024 to 2025, with a rise of 182.9%. This is one of the most pronounced growth periods in the data. The number of employees has also shown a positive trend, with an increase of 8.3% from 2025 to 2026. This suggests that the industry is on a path toward stabilization after previous fluctuations. The EBITDA margin for the entire industry stands at 2%, showing that companies have a certain degree of economic stability, even though there are variations between individual companies.

1. Anitas Hund Og Katt As (Torggata 56, Hamar)

• Legal form: AS
• Number of employees: 10
• EBITDA: -302,000 NOK (2024)
• Sales: 5.5 million NOK (2024)

1. Musti Hamar (Ringgata 53, Hamar)

• Legal form: AS
• Number of employees: 10
• EBITDA: 729,300 NOK (2024)
• Sales: 13.4 million NOK (2024)

1. Hali Pet Drift As Avd Hamar (Aslak Bolts gate 48, Hamar)

• Legal form: AS
• Number of employees: 7
• EBITDA: 0 NOK (2024)
• Sales: 0 NOK (2024)

1. Stiftelsen Husflid For Hamar Og Hedmarksbygdene (Vangsvegen 62, Hamar)

• Legal form: STI
• Number of employees: 0
• EBITDA: -10,000 NOK (2024)
• Sales: 0 NOK (2024)

Most companies are organized as AS, with a single STI company. There are no bankrupt companies in the industry, showing a certain degree of economic stability.

All four companies in the pet shop industry in Hamar are located in the Hamar city center. There is no activity registered in other districts or municipalities. This indicates that the industry is strongly concentrated in the municipality's central areas, which can be an advantage for cooperation and customer acquisition, but also a challenge in terms of reaching other parts of the municipality.

None of the companies in the industry are registered as bankrupt, showing a certain degree of operational efficiency. However, some companies show negative EBITDA values, such as Anitas Hund Og Katt As (-302,000 NOK) and Hali Pet Drift As Avd Hamar (0 NOK). This may indicate that some companies are facing economic challenges, even though they have not gone bankrupt. It is important to note that Stiftelsen Husflid For Hamar Og Hedmarksbygdene has a negative EBITDA of -10,000 NOK, even though they have no employees.

The industry shows signs of growth, especially after 2024, with a significant increase in sales to 19.6 million NOK in 2025. This can be a good indicator of increasing demand for services in the pet shop sector. However, it is important to be aware of the variations in EBITDA margins and wage expenditures. Entrepreneurs should consider establishing themselves in the Hamar city center, where there is already a concentration of companies. At the same time, it may be beneficial to analyze competitors' financial data to identify potential areas for improvement. SmartGrunder can help entrepreneurs find suitable locations in Hamar for a new pet shop, based on data about nature and development in the area.

The pet shop industry in Hamar shows both potential and challenges. With growth in sales and number of employees, as well as stabilization of the operating result, the industry can be an attractive sector for entrepreneurs. However, it is important to be aware of the variations in economic results and to analyze competitors' strengths and weaknesses. The Hamar city center is a natural place for a new pet shop, but it is also important to consider how one can differentiate from existing companies.