Industry · municipality
Pet Shop Industry in Horten: Current Status and Outlook
Analysis of Companies, Economic Trends, and Opportunities for Entrepreneurs in Horten
Economic Overview
The table below shows the development of sales and number of employees in the pet shop industry in Horten over the past years:
| Year | Sales (NOK) | Sales Change (Year-over-Year) | Number of Employees | Employee Change (Year-over-Year) |
|---|---|---|---|---|
| 2016 | 4.8M | - | 10 | - |
| 2017 | 5.1M | +6.1% | 12 | +20.0% |
| 2018 | 5.6M | +9.3% | 10 | -16.7% |
| 2019 | 3.8M | -32.6% | 12 | +20.0% |
| 2020 | 5.1M | +34.8% | 9 | -25.0% |
| 2021 | 11.6M | +128.9% | 12 | +33.3% |
| 2022 | 11.0M | -5.4% | 11 | -8.3% |
| 2023 | 8.2M | -25.3% | 10 | -9.1% |
| 2024 | 12.3M | +49.7% | 8 | -20.0% |
| 2025 | 9.5M | -22.7% | 6 | -25.0% |
| 2026 | - | - | 6 | +0.0% |
Sales experienced a significant increase in 2021 but have since been volatile, with a decline of 22.7% in 2025. The number of employees has also been variable, decreasing from 12 in 2021 to 6 in 2026. This indicates some uncertainty in the industry, even though there have been no bankruptcies during the period.
Companies in the Industry
There are a total of 4 companies registered in the pet shop industry in Horten. The key companies are:
- Musti Horten (Trimveien 41, Horten) – AS (limited liability company), established 2020-10-01, 7 employees. This is the only company reporting sales and operating results.
- Jostein Myhre (Arne Beckers gate 42, Horten) – ENK (sole proprietorship), established 2024-10-15, 0 employees and no sales.
- Top Racing Hesteutstyr As (Føskeveien 101, Skoppum) – AS (limited liability company), established 2022-08-03 and 2022-08-11, 0 employees and no sales.
The organizational forms are dominated by AS (1 company) and ENK (1 company). The last two companies are relatively new but have not yet reported any activity.
Business Geography
All companies in the pet shop industry in Horten are registered in the municipality, but the activity is distributed as follows:
- Horten: 1 company (Musti Horten) with 7 employees, operating income of 10.1M NOK and sales of 10.0M NOK.
- Skoppum: 2 companies (Top Racing Hesteutstyr As), but these have no employees or sales.
There are no reported bankruptcies in Skoppum or Horten in this industry.
Business Dynamics
The industry has been marked by fluctuations in both sales and number of employees over time. There are no reported bankruptcies in the pet shop industry in Horten, indicating some stabilization. Nevertheless, there have been significant sales fluctuations, especially with an increase of 128.9% in 2021 followed by a decline of 22.7% in 2025. This may indicate market uncertainty or changes in consumer behavior.
The last two companies (Jostein Myhre and Top Racing Hesteutstyr As) are relatively new but have not yet reported any activity, which may indicate some uncertainty in the early stages.
Outlook
Outlook for new entrants in the pet shop industry in Horten is a mix of opportunities and challenges. On one hand, Musti Horten demonstrates stable operations with a positive EBITDA margin (5%) and operating result of 301.5K NOK. This suggests there is a market for quality operations in the municipality.
On the other hand, sales and employee numbers show some uncertainty, particularly with a decline of 22.7% in 2025. This may indicate competitive pressure or changes in consumer preferences. New entrants should therefore consider focusing on differentiation and quality to secure a market.
SmartGrunder can help entrepreneurs find suitable addresses in Horten for this industry, based on natural conditions and market potential.
Conclusion
The pet shop industry in Horten has a mix of stability and uncertainty. Musti Horten shows good operations, while the new companies (Jostein Myhre and Top Racing Hesteutstyr As) have not yet reported any activity. Sales and employee numbers show variations over time, but there are no reported bankruptcies in the municipality.
For entrepreneurs, this can be an opportunity to establish themselves in a market segment that has shown potential, but with a need for strategic planning to handle uncertainty. SmartGrunder can help find suitable locations and analyze the market more closely.
Executive Summary
The pet shop industry in Horten consists of 4 companies, of which only one (Musti Horten) is active with 7 employees. Sales experienced a significant increase in 2021 but have since been volatile, with a decline of 22.7% in 2025. There are no reported bankruptcies in the municipality, but there are variations in the number of employees and sales over time. The outlook for new entrants is a mix of opportunities and challenges, with a focus on quality and differentiation.