Industry · municipality
Pet Shop Industry in Indre Østfold: Current Status and Opportunities
An Analysis of Market Trends, Company Performance, and Regional Dynamics
Executive Summary
Overview of the Pet Shop Industry in Indre Østfold
The pet shop industry in Indre Østfold consists of 16 registered companies, distributed across several neighborhoods in the municipality. The most active companies are located in Askim and Mysen, while other neighborhoods have less or no activity. Musti Askim is the largest company with 8 employees and higher revenue compared to others. The industry has experienced both growth and decline in revenue and employee numbers over time, with a significant increase in 2022 and a decline in 2023. There are no registered bankruptcies in the industry, indicating a relatively stable sector.
Economic Trends
Economic Trends for the Pet Shop Industry
Revenue and Employees (2016–2025):
- Revenue: Largest increase in 2022 (+148.9%) from 2021, but fell by 11.3% in 2025 compared to 2024. The peak was in 2022 with NOK 10.1 million.
- Number of Employees: Increased from 9 in 2016 to 21 in 2023, but has since fallen to 14 in 2026. The largest increase was recorded in 2022 (+77.8%).
Key Figures by Neighborhood:
- Askim: 2 companies, 14 employees, revenue NOK 11.2 million, EBITDA margin 5%.
- Mysen: 1 company, 1 employee, revenue NOK 246,000, EBITDA margin 11%.
Average Figures:
- The industry's average EBITDA margin is around 5%, while the average gross profit is very high (approximately 4,558%). This may be due to specific business models or reporting errors.



Companies in the Industry
Companies in the Pet Shop Industry
Key Companies in Indre Østfold:
| Company | Address | Legal Form | Employees | Revenue (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Musti Askim | Eidsbergveien 10, Askim | AS | 8 | 11.2M | 607.7K |
| Dogman Butikker As Avd Askim | Haugomgata 4, Askim | AS | 6 | 0 | 0 |
| Agrolife As | Meieriveien 2, Mysen | AS | 1 | 246.0K | 29.0K |
Other Companies:
- Many companies have 0 employees and 0 revenue (e.g., Andresens Miljø Teknikk, Dinmat Ans, Forever By Anita Skjørten, etc.).
- Legal forms: 3 companies are AS, while the rest are ENK or ANS.
- No companies are bankrupt, but several have no activity (0 revenue and 0 employees).
Business Geography
Business Geography in Indre Østfold
Distribution by Neighborhoods:
- Askim: 2 companies, 14 employees, revenue NOK 11.2 million, operating income NOK 11.2 million, EBITDA NOK 607.7K.
- Mysen: 1 company, 1 employee, revenue NOK 246,000, operating income NOK 246,000, EBITDA NOK 29.0K.
Other Neighborhoods:
- Many companies are registered in neighborhoods without activity (e.g., Slitu, Spydeberg, Tomter), but have 0 employees and 0 revenue.
- Mysen has the highest EBITDA margin (11%) compared to Askim (5%).

Business Dynamics
Business Dynamics and Bankruptcy Statistics
Bankruptcy Statistics:
- No companies in the industry are bankrupt in Indre Østfold, indicating a stable industry.
Industry Dynamics:
- Mysen: One of the most dynamic neighborhoods with a 100% increase in revenue from 2020 to 2021.
- Askim: Experienced a revenue decline of -6% in 2024 compared to 2023.
- Different companies have varying activity: Some have high revenue and employees (e.g., Musti Askim), while others have no activity (e.g., Dogman Butikker As Avd Askim, Andresens Miljø Teknikk, etc.).
Outlook
Outlook for Entrepreneurs and New Companies
Opportunities in Indre Østfold:
- Mysen: Has the highest EBITDA margin (11%) and a strong revenue increase (100% in 2021). This could be an attractive neighborhood for new companies.
- Askim: Has more companies and higher revenue, but experienced a decline in 2024. It may be possible to develop new offerings or improve existing business models.
Outside Neighborhoods:
- Many companies are registered in neighborhoods without activity (e.g., Slitu, Spydeberg, Tomter). This may indicate that it is possible to develop new markets in these areas.
Competitiveness:
- The industry has relatively low competitiveness, with many companies having 0 employees and 0 revenue. This could be an opportunity for new companies that can offer better services or products.
Conclusion
The pet shop industry in Indre Østfold has a relatively stable industry with no bankruptcies, but with variations in revenue and employee numbers over time. Mysen is one of the most dynamic neighborhoods with a high EBITDA margin and strong revenue growth. Askim has more companies, but experienced a decline in 2024. It is possible to develop new companies in neighborhoods without activity, but it is important to be aware of the variations in the industry. SmartGrunder can help entrepreneurs find suitable addresses and develop business models that can adapt to local conditions in Indre Østfold.