Industry · municipality
Pet Shop Industry in Klepp: A Comprehensive Analysis
Companies, Economic Data, and Outlook for Founders and Decision-Makers in Klepp Municipality, Rogaland County, Norway
Executive Summary
The pet shop industry in Klepp shows a mix of stability and growth. With 6 registered companies in the municipality, including both AS and ENK entities, the industry is relatively small but active. In recent years, there has been a marked increase in sales, especially in 2024, although there was a decline in 2025. Workforce development has been more stable, with an increase from 13 employees in 2023 to 14 in 2024. The industry has not recorded any bankruptcies, but shows variations in financial health among companies.
Economic Overview
Sales Development
| Year | Sales (NOK) | Annual Change |
|---|---|---|
| 2016 | 14.4M | - |
| 2017 | 14.7M | +1.8% |
| 2018 | 12.3M | -16.6% |
| 2019 | 15.5M | +26.4% |
| 2020 | 18.1M | +17.1% |
| 2021 | 19.1M | +5.0% |
| 2022 | 19.0M | -0.4% |
| 2023 | 22.6M | +18.9% |
| 2024 | 31.5M | +39.6% |
| 2025 | 27.6M | -12.3% |
Workforce Development
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 7 | - |
| 2017 | 11 | +57.1% |
| 2018 | 13 | +18.2% |
| 2019 | 9 | -30.8% |
| 2020 | 9 | +0.0% |
| 2021 | 8 | -11.1% |
| 2022 | 10 | +25.0% |
| 2023 | 12 | +20.0% |
| 2024 | 14 | +16.7% |
| 2025 | 13 | -7.1% |
| 2026 | 13 | +0.0% |
Sales have grown strongly from 2023 to 2024, but then fell in 2025. Workforce development has been more stable, with an increase in most years, although there have been small declines in certain periods.
Companies in the Industry
Registered Companies
- Musti Jærhagen (Solavegen 25, Kleppe) – AS, 9 employees, sales 14.5M NOK, operating profit 435.5K NOK.
- Tropehuset Zoo Engros As (Brautvegen 20, Bryne) – AS, 4 employees, sales 12.1M NOK, operating profit 69.0K NOK.
- Aareskjold Holding (Seljevegen 13, Kleppe) – ENK, 0 employees, no sales.
- Enlighten As (Brautvegen 121, Bryne) – AS, 0 employees, negative EBITDA (-40.0K NOK).
- Pompdelux Klepp Silje Helleren (Heiamarka 19, Orre) – ENK, 0 employees, no sales.
Organizational Forms
- AS (2 companies): Total 13 employees, operating profit 26.6M NOK, EBITDA 925.0K NOK.
- ENK (3 companies): No employees, no sales or profit.
Most companies are AS entities, but there are also ENKs that are inactive. Musti Jærhagen and Tropehuset Zoo Engros As are the most significant companies in the industry.
Business Geography
Distribution by District
| District | Number of Companies | Number of Employees | Sales (NOK) | Operating Profit (NOK) |
|---|---|---|---|---|
| Kleppe | 1 | 9 | 14.5M | 435.5K |
| Bryne | 1 | 4 | 12.1M | 69.0K |
Kleppe has a dominant position with 1 company and 9 employees, while Bryne has 1 company and 4 employees. Sales in Kleppe are higher (14.5M NOK) compared to Bryne (12.1M NOK). Operating profit is also higher in Kleppe (435.5K NOK) than in Bryne (69.0K NOK).
Business Dynamism
Bankruptcy Statistics
- No bankruptcies registered in the industry in Klepp.
- Enlighten As has negative EBITDA (-40.0K NOK) and total debt of 320.0K NOK, showing financial challenges for this company.
The industry has not been affected by bankruptcy, but there are variations in financial health among companies. While Musti Jærhagen and Tropehuset Zoo Engros As have positive EBITDA, Enlighten As shows a negative margin.
Outlook
Outlook for Founders
- Stable sales: Although there was a decline in 2025, the industry shows general growth over time, especially from 2023 to 2024.
- Kleppe as an important hub: With higher sales and more employees in Kleppe compared to Bryne, this can be a strategic area for new companies.
- Financial vulnerability: Enlighten As shows that financial planning is critical, especially for companies with a low number of employees or negative EBITDA.
- Measuring growth: The increase in the number of employees from 13 in 2023 to 14 in 2024 shows a degree of stable growth, although there have been small declines in certain years.
For founders, Klepp can be a promising area, but it is important to focus on financial stability and utilize the existing market systems in Klepp.
Conclusion
The pet shop industry in Klepp shows potential for growth, especially in the Kleppe hub. With stable economic development and no bankruptcies, the industry is relatively robust. However, it is important to be aware of financial challenges, as shown by Enlighten As. Founders should consider establishing themselves in Klepp, where there is a higher degree of activity and sales compared to Bryne. SmartGrunder can help find suitable addresses and assess business challenges in the municipality.