Pet Shop Industry in Kongsberg: An Analysis of Companies, Statistics, and Outlooks

Overview of the Pet Shop Industry in Kongsberg

The pet shop industry in Kongsberg has shown both strong growth and variations over time. From 2016 to 2023, the number of employees increased by over 150%, followed by a 10% decline in 2026. Sales experienced an extreme growth of 213.7% from 2017 to 2018, but have since cooled down. The industry has 9 registered companies, but only two of these have employees and are actively operating. The remaining companies have either zero employees or are newly established with no income. This indicates a mix of established businesses and potential new players in the market.

Sales Development:

• 2016: NOK 2.0M
• 2023: NOK 28.3M (highest annual value)
• 2025: NOK 25.0M (decrease of 9.0% from 2024)

Employee Development:

• 2016: 7 employees
• 2023: 21 employees (highest number)
• 2026: 18 employees (decrease of 13.0% from 2025)

Margins and Profitability:

• EBITDA margin for active companies ranges between 3–5%
• Gross profit margin is extremely high (1937%) compared to operating profit margin (1%)
• Return on Equity (ROE) is not calculated, but high debt (up to NOK 8.3M) may indicate increased financing challenges.

Active Companies:

Inactive or Newly Established Companies:

• Harald Arvid Flatin (2007), May Stene (2005 and 2025), Norevik Roberg (2021), Voff Ro Knutsen (2026), Ørneredet Da (2004) all have zero employees and sales.

Business Structures:

• 2 AS companies (Dogman and Musti)
• 7 ENK companies (including several with the same name and address)
• 1 DA company (Ørneredet Da)

Activity in Kongsberg:

• Kongsberg: 2 companies, 18 employees, NOK 30.0M operating income
• Hvittingfoss: 1 company (Norevik Roberg) with zero employees

Key Addresses:

• Kongens gate 12 (Dogman)
• Ingebjørg Holthes vei 4 (Musti)
• Løkkeveien 1B, Camilla Colletts vei 5, Elgfaret 30B, Numedalsveien 94 (all with zero employees)

Observation: Activity is concentrated in the Kongsberg city center, while Hvittingfoss has a single entry with no activity.

Bankruptcy Safety:

• No companies are registered as bankrupt under 2026
• All companies are marked as not bankrupt in the data

Operational Variations:

• Musti Zoobua had -6% sales growth in 2025, while Dogman had +3%
• Harald Arvid Flatin and May Stene (2025) have no income, but are registered as active companies
• Voff Ro Knutsen (2026) has zero employees and income, but is newly established

Conclusion: The industry has high operational variation, but no bankruptcies. Newly established companies may pose a risk of market saturation.

Opportunities:

• High gross profit margin (1937%): Indicates strong market positioning for active companies
• Rising demand for pet supplies: Kongsberg had 21 employees in 2023, but 18 in 2026 – possible decline in demand
• New companies: 3 companies established after 2020 (Voff Ro Knutsen, May Stene 2025) show interest in market share

Challenges:

• Low operating profit margin (1–5%): Indicates high operating costs or competitive market
• High debt (up to NOK 8.3M): Could be a challenge for new entrants
• Stable number of companies (9): Indicates a mature market with limited growth potential

Recommendation: Entrepreneurs should consider focusing on differentiation, cost optimization, and targeting specific customer groups (e.g., dog supplies or exotic pet products).

The pet shop industry in Kongsberg has a mix of established companies with high gross profit margins and newly established businesses with no activity. Although sales experienced extreme growth in 2018, the market has since cooled down. Entrepreneurs should consider focusing on efficient operations, differentiation, and targeting specific customer groups to compete in a mature market. SmartGrunder can help find optimal addresses and assess market challenges in Kongsberg.