Industry · municipality
Pet Shop Industry in Kristiansand: Current Status and Outlook
Analysis of Companies, Statistics, and Future Prospects in the Pet Shop Sector in Kristiansand, Norway for Founders and Local Decision-Makers in 2025-2026 with Data from 2016-2025 and Peer Comparisons to the Broader Education Sector (Utdanning) in Kristiansand, Norway with 23 Pet
Executive Summary
Other Observations
Kristiansand has an active pet shop industry with 23 registered companies in the municipality, although only 16 are listed here. The industry has shown variations in sales and employees over time, with a significant increase in 2020 and 2023. There are no registered bankruptcies in the industry, but some companies have negative assets or high debt levels. There is also a mix of organizational forms, with AS being the most common, but also ENK and DA.
The industry is spread across Kristiansand and Søgne, with Kristiansand as the main location for most companies. There is some dynamism in the industry, with some companies experiencing strong growth while others have declined. It is possible to see potential for growth, especially in Søgne, where there are fewer companies and less bankruptcy risk.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees | Annual Sales Growth | Annual Employee Growth |
|---|---|---|---|---|
| 2016 | 18.5M | 36 | - | - |
| 2017 | 21.5M | 38 | +16.3% | +5.6% |
| 2018 | 20.6M | 36 | -4.3% | -5.3% |
| 2019 | 18.4M | 35 | -10.4% | -2.8% |
| 2020 | 36.2M | 44 | +96.5% | +25.7% |
| 2021 | 26.2M | 51 | -27.8% | +15.9% |
| 2022 | 27.7M | 65 | +5.9% | +27.5% |
| 2023 | 53.5M | 65 | +93.2% | +0.0% |
| 2024 | 59.2M | 74 | +10.6% | +13.8% |
| 2025 | 61.0M | 69 | +3.1% | -6.8% |
Sales have grown strongly in 2020 and 2023, but there have also been periods of decline. The number of employees has grown over time, with a peak in 2024 before a decline in 2025. This may indicate that the industry has had a period of increased activity, but now shows signs of stabilization or decline.



Companies in the Industry
Registered Companies in Kristiansand
| Company | Address | Organizational Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Petxl Kristiansand | Barstølveien 58 | AS | 16 | 0 | 0 |
| Musti Sørlandssenteret | Barstølveien 31-35 | AS | 12 | 11.2M | 607.7K |
| Dogman Butikker As Avd Tangvall | Gamle Høgskolevei 22 | AS | 10 | 10.9M | 180.7K |
| Agder Forsenter As | Solholmsveien 1 | AS | 9 | 7.8M | 319.0K |
| Dogman Butikker As Avd Kristiansand | Barstølveien 29 | AS | 9 | 18.0M | 298.7K |
| Musti Lund | Stadionveien 1 | AS | 8 | 8.9M | 486.2K |
| Musti Søgne | Toftelandsveien 2 | AS | 7 | 12.3M | 668.5K |
| Amazoon As Avd Amfi Vågsbygd | Kirsten Flagstads vei 32 | AS | 3 | 3.2M | 43.1K |
| 3spann | c/o Malene Stordahl | ENK | 0 | 0 | 0 |
| 3spann V/malene Stordahl | c/o Malene Stordahl | ENK | 0 | 0 | 0 |
| Arne Fredriksen Inngår I Dødsbo | Østre Strandgate 70 | ENK | 0 | 0 | 0 |
| Godbit1.no As | Pramveien 17 | AS | 0 | 2.8M | 0 |
| Knut & Bjørn Trading Da | Henrik Wergelands gate 13 | DA | 0 | 0 | 0 |
| Musti Vågsbygd | Vågsbygd ringvei 100 | AS | 0 | 0 | 0 |
| My Furbaby Kristiansen | Furumoen 4C | ENK | 0 | 0 | 0 |
There is a mix of companies of different sizes and activities. Most companies are AS, but there are also ENK and DA. Some companies have no employees or sales, which may indicate that they are newly established or inactive. The most active companies have higher sales and EBITDA, which may indicate better financial results.
Business Geography
Advantages of Companies and Employees in Kristiansand and Søgne
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Kristiansand | 6 | 57 | 49.1M | 1.8M |
| Søgne | 2 | 17 | 23.2M | 849.2K |
Kristiansand has more companies and higher sales compared to Søgne. There are also more employees in Kristiansand, which may indicate that it is a more developed market place there. Søgne, however, has a higher EBITDA per employee, which may indicate better efficiency in the companies operating there.

Business Dynamism
Bankruptcy Statistics and Company Stability
There are no registered bankruptcies in the industry, which indicates that the companies have been stable over time. However, some companies show negative assets or high debt levels, which may be a risk for future stability. For example, Godbit1.no As has negative assets of -134.0K and high debt of 122.0K, which may be a challenge for the company. There are also companies that have declined in sales and employees, such as 3spann and Knut & Bjørn Trading Da, which have no employees or sales.
Outlook
Outlook for Founders
Opportunities and Challenges for New Companies
The industry has shown potential for growth, especially in 2020 and 2023, with a significant increase in sales and employees. There are also opportunities to establish in Søgne, where there are fewer companies and less bankruptcy risk. However, competition is high in Kristiansand, and it may be challenging to establish there. It is also important to be aware of the economic challenges shown in some companies, such as high debt levels and negative assets. Founders should consider establishing in areas with higher EBITDA and better financial results, as well as being aware of local market conditions.
Outlook for Education
Comparison with Education in Kristiansand
Education is a broader industry group in Kristiansand with 24 companies, compared to 23 companies in the pet shop industry. Sales in education have grown strongly in 2020 and 2023, with an increase from 18.5M to 53.5M in 2023. There is also a higher number of employees in education, with an increase from 36 to 76 in 2026. EBITDA in education is also higher, with an increase from 0 to 591.0K in 2024. There is also a peer company in education, Hestiia Sørlandet As, which has higher sales and EBITDA compared to pet shop companies. This indicates that education has a better financial performance compared to the pet shop industry.



Other companies in utdanning (not in pet shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Hestiia Sørlandet As | horse riding equipment | Travparkveien 30, 4636 Kristiansand | NOK 8.4M | 4 | NOK 591.0K |
Conclusion
Summary and Recommendations
The pet shop industry in Kristiansand has shown potential for growth, especially in 2020 and 2023, with a significant increase in sales and employees. There are also opportunities to establish in Søgne, where there are fewer companies and less bankruptcy risk. However, competition is high in Kristiansand, and it may be challenging to establish there. It is also important to be aware of the economic challenges shown in some companies, such as high debt levels and negative assets. Founders should consider establishing in areas with higher EBITDA and better financial results, as well as being aware of local market conditions. SmartGrunder can help founders find suitable addresses in Kristiansand for this industry, where it is natural development.