The Pet Shop Industry in Larvik: Current Status and Outlook

The pet shop industry in Larvik consists of five companies, with a mix of AS and ANS organizational forms. The most common form is AS, with two companies and 10 employees. One of the largest players is Musti Larvik, which operates in Larvik and has 9 employees. There are also two companies with zero employees, which may indicate registrations without active operations. The industry shows a mix of stable and dynamic companies, with a total sales volume of 15.8 million NOK in 2025.

The industry has experienced significant variation in sales and number of employees over time. Sales increased from 3.2 million NOK in 2016 to a peak of 18.3 million NOK in 2024, before falling to 15.8 million NOK in 2025. The number of employees rose from 3 in 2016 to 13 in 2023, but dropped to 9 in 2026. The most significant sales increase occurred in 2020 (+260.1%), while a decline of 13.6% was recorded in 2025.

Five companies are registered in the industry:

Two of the companies are AS entities, while one is an ANS. Two companies have no employees, which may indicate registrations without active operations.

Activity is distributed across two locations in the municipality:

1. Larvik: 1 company, 9 employees, sales of 15.6 million NOK, operating income of 15.7 million NOK, and EBITDA of 850,800 NOK.
2. Stavern: 1 company, 1 employee, sales of 1.5 million NOK, operating income of 1.5 million NOK, and EBITDA of -63,000 NOK.

The company in Larvik shows higher profitability (5% EBITDA margin) compared to the company in Stavern, which has negative EBITDA.

There are no registered bankruptcies in the pet shop industry in Larvik. However, data shows that two of the companies have negative operating profits (Frøimport Norge As in Stavern and Asnorge Com Netthandel Ans in Larvik). This indicates that some companies operate on the edge of profitability, even though no bankruptcies have been registered.

For entrepreneurs considering starting a pet shop in Larvik, data shows a sales increase from 2020 to 2023, with a peak of 18.3 million NOK in 2024. This may indicate increased demand for pet supplies in the region. However, a 13.6% decline was recorded in 2025, which should be considered. There are also opportunities to develop profitable companies, such as Musti Larvik, which has a 5% EBITDA margin.

Compared to the broader education industry in Larvik, which has six companies, the pet shop industry shows a similar development in the number of employees, but with lower sales. The only peer company in the education industry that is not in the pet shop sub-sector is Nm Hest Og Rytter As (riding equipment), with sales of 1.2 million NOK and EBITDA of 222,000 NOK. This shows that the education industry has a broader variation in company size and activity, while the pet shop industry is more concentrated.

The pet shop industry in Larvik shows both potential and challenges. With sales growth from 2020 to 2023 and a stable approach from the most profitable companies, it may be possible to establish oneself in the municipality. However, entrepreneurs should be aware of market fluctuations, such as the 13.6% decline in 2025. SmartGrunder can help find suitable addresses in Larvik for this industry, with a focus on natural development opportunities.