Pet Shop Industry in Lier: Current Status and Outlook

The pet shop industry in Lier is a small but stable sector with a single company, Pets Liertoppen, operating in Lierskogen. In 2025, the industry had a turnover of approximately NOK 13.1 million and 7 employees. In recent years, there have been minor variations in sales and employee numbers, but there are no bankruptcy registrations in the sector. The industry is part of the broader education group, which includes multiple companies and has a different economic profile.

Economic Trends

Sales and employees in the pet shop industry in Lier (2016–2025):

Sales reached their peak in 2022 at NOK 15.2 million, but have since declined slightly. The number of employees has remained stable at 6–7 in recent years, with a significant drop in 2018 (from 11 to 4 employees).

Registered Companies in the Industry

There is 1 company in the pet shop industry in Lier, namely:

• Pets Liertoppen (Drammensveien 201, Lierskogen)
• Organizational form: AS
• Founded: 2017-07-01
• Employees: 7
• Economic data: Turnover NOK 13.3M, EBITDA NOK 1.3M, operating profit NOK 1.3M, gross profit NOK 10.6M
• Bankruptcies: None

Organizational Form Statistics

• AS (Limited Liability Company): 1 company, 7 employees, NOK 13.3M turnover, NOK 1.3M EBITDA, 9% EBITDA margin.

There is 1 active area in Lier with pet shop activity:

• Lierskogen
• Number of companies: 1
• Number of employees: 7
• Turnover: NOK 13.3M
• Operating income per employee: NOK 2.2M
• EBITDA margin: 9%
• Gross margin: 79%
• Total equity: NOK 3.3M
• Total debt: NOK 1.1M

Pets Liertoppen is located at Drammensveien 201 in Lierskogen, which is the only area with activity in the industry.

Operational Dynamics and Bankruptcy Statistics

• Bankruptcy Statistics: There are no bankruptcy registrations in the pet shop industry in Lier between 2016–2025. This indicates a stable sector with low bankruptcy risk.

• Operational Fluctuations: Although there have been variations in sales and employee numbers, the industry has remained stable. The most notable change was in 2018, when the number of employees fell from 11 to 4, but this was offset by a strong increase in sales that same year (+253.9% from 2017 to 2018).

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the pet shop industry in Lier, the following points are important to note:

• Small Market Size: The industry is dominated by one company, Pets Liertoppen, and there is little bankruptcy risk. This can be both an advantage (low bankruptcy risk) and a challenge (small market size).

• Stable Operating Profit: The single company has shown stable operating profit and EBITDA over time, indicating a good financial position.

• Municipal Conditions: Lier has good infrastructure and a stable economy, which can be beneficial for a new company. SmartGrunder can help entrepreneurs find suitable addresses and assess development opportunities in the municipality.

The broader education group in Lier has 2 companies, compared to one in the pet shop industry. Economic trends are similar, but with some differences:

• Sales: The development in sales is similar for both groups, with a peak in 2022 (NOK 15.2M for education vs. NOK 15.2M for pet shop). However, the development has been somewhat more stable in education.

• Employees: Education has a slightly higher number of employees in 2026 (8 employees) compared to the pet shop (7 employees).

• Peer Companies: One of the other companies in education is Hokksund Hestesport As (Vestsideveien 323, Lier), which has NOK 1.3M in sales and NOK 34.0K in EBITDA. This shows that education has companies with both high and low EBITDA, while the pet shop industry has a more stable economic profile.

The pet shop industry in Lier is a small but stable sector with one company, Pets Liertoppen, which has shown good economic development over time. There are no bankruptcy registrations, and the operating profit has been stable. For entrepreneurs, it may be a challenge to compete with the single existing company, but there are also opportunities to establish themselves in a stable and prosperous municipality. The broader education group has more companies and a different economic profile, which may be relevant for entrepreneurs seeking synergies. SmartGrunder can help find suitable addresses and assess development opportunities in Lier.