Pet Shop Industry in Lillehammer: An Analysis of Companies, Statistics, and Outlooks

Overview of the Pet Shop Industry in Lillehammer

The pet shop industry in Lillehammer is a small but active sector with 7 registered companies. In 2025, there are a total of 18 employees in the industry, and the annual revenue amounts to approximately NOK 13.4 million. EBITDA is positive at NOK 547,000, but variations in the numbers over time indicate a dynamic industry with both growth and downturn periods. There are no bankrupt companies in the industry, but some companies report negative figures, which should be carefully considered by new entrants.

Annual Revenue and Employees:

Revenue has grown by 4.0% from 2024 to 2025, but there have been significant fluctuations over time. The highest level was reached in 2021 with 14.4M, followed by a decline in 2022 and 2023. The number of employees has varied between 16 and 26 in recent years, with a decline of 38.5% from 2024 to 2025.

Key Financial Metrics:

• EBITDA margin: 5% (2025)
• Gross margin: 5064% (2025)
• Operating margin: 2% (2025)

These figures indicate a high degree of variation, especially regarding gross margin, which is extremely high. This may be due to specific business models or reporting errors.

There are 7 companies registered in the pet shop industry in Lillehammer. The key companies are:

1. Musti Lillehammer (Gudbrandsdalsvegen 188) – AS, 7 employees, revenue NOK 10.0M, EBITDA NOK 547,000
2. Hali Pet Drift As Avd. Lillehammer Storgata (Storgata 148) – AS, 6 employees, but no reported revenue
3. Hali Pet Drift As Avd Lillehammer Strandpromenaden (Strandpromenaden 76) – AS, 5 employees, no reported revenue
4. Hali Pet Holding As (Messenlivegen 832) – AS, 0 employees, EBITDA NOK -65,000
5. Kasper & Lucas Design L M Løkken (Ågårdvegen 3) – ENK, 0 employees, no reported revenue
6. Lillehammer Zoo As (Storgata 61) – AS, 0 employees, EBITDA NOK -56,000

Most companies are organized as AS, and none are registered in bankruptcy. However, two companies report negative EBITDA values, which may indicate financial challenges.

All 7 companies in the pet shop industry in Lillehammer are registered in the municipality, with a focus on the following addresses:

• Gudbrandsdalsvegen 188
• Storgata 148
• Strandpromenaden 76
• Messenlivegen 832
• Ågårdvegen 3
• Storgata 61

There is no clear geographic spread within the municipality, and all activities are concentrated in central areas. This may indicate limited opportunities for developing new business locations in the municipality.

Bankruptcy Statistics:

• No companies in the industry are registered in bankruptcy.

Financial Challenges:

• Hali Pet Holding As and Lillehammer Zoo As report negative EBITDA values, which may indicate economic challenges.
• Hali Pet Drift As Avd. Lillehammer Storgata and Strandpromenaden have no reported revenue, which may indicate inactivity or incorrect reporting.

Stability:

• Most companies have been in operation since the mid-1980s, indicating a certain level of stability in the industry.

Outlook for Entrepreneurs

The pet shop industry in Lillehammer shows both opportunities and challenges for new entrants. With a revenue of NOK 13.4M in 2025 and a growth of 4.0% compared to 2024, there are clear signs of a gradual upturn. However, the EBITDA margin is low (5%), and two of the largest companies report negative figures, which may indicate competitiveness and efficiency within the industry.

Opportunities:

• Increasing revenue in 2025 indicates a gradual improvement.
• Central locations in the municipality can provide good customer accessibility.

Challenges:

• Low EBITDA margin and negative figures at some companies may indicate economic challenges.
• Competition among existing companies may be intense.

For entrepreneurs, it may be profitable to consider a differentiated approach, such as focusing on specialized products or services, to stand out in a competitive market.

The pet shop industry in Lillehammer is a small but active sector with growth potential. With a revenue of over NOK 13 million in 2025 and no bankrupt companies, the industry shows a certain level of stability. However, it is important to be aware of the financial challenges faced by some of the largest companies, as well as the low EBITDA margin. For entrepreneurs, it may be profitable to consider a strategy focusing on differentiation and efficiency to stand out in a competitive market. SmartGrunder can help entrepreneurs find suitable locations and strategies to establish themselves in this industry in Lillehammer.