The Pet Shop Industry in Lillesand: An Analysis of Companies, Economics, and Outlook

The pet shop industry in Lillesand shows a significant increase in sales from 2022 to 2025, rising from NOK 876,800 to NOK 7.9 million. This represents an increase of over 700% over four years, despite a slight decline of 3.5% from 2023 to 2024. Sales increased again by 49.4% in 2025. Employee numbers have been more variable, rising from 0 to 4 employees in 2023, then declining to 3 employees in 2024 and stabilizing back to 4 employees in 2025. The EBITDA margin stands at 5%, indicating reasonable cost control in the industry.

Key Data:

• Sales in 2025: NOK 7.9 million
• Employees in 2025: 4
• EBITDA margin: 5%
• Sales growth from 2022 to 2025: +790%

There is one company registered in the pet shop industry in Lillesand: Musti Lillesand, located at Senterveien 30. The company was established in 2022 and has the organizational form AS. It has 4 employees and is not bankrupt. Financial statistics show an operating profit of NOK 234,500 and an EBITDA of NOK 425,400. The company has a high gross profit of NOK 509.0 million, which may indicate a unique business model or specialization.

Organizational Form:

• AS: 1 company, 4 employees
• Bankruptcy: No registered bankruptcies

All activities in the pet shop industry in Lillesand are concentrated in the Lillesand area. There is one company registered in the municipality, and all economic data (sales, employees, profit) refer to this single company. No activity is registered in other districts or areas within the municipality.

Distribution:

• Lillesand: 1 company, 4 employees, NOK 7.9 million in sales

The industry has been marked by significant fluctuations in the number of employees and sales over the years. From 2016 to 2022, there were no employees or sales, but establishment occurred in 2022 with Musti Lillesand. There are no registered bankruptcies in the industry, indicating a stable business environment. The fluctuation in the number of employees (from 4 to 3 and back to 4) may be due to seasonal variations or changes in operational strategy.

Annual Changes:

• 2022→2023: +524.6% in sales
• 2023→2024: -3.5% in sales
• 2024→2025: +49.4% in sales

The data suggest that the pet shop industry in Lillesand has potential for further growth, especially after the strong increase in 2025. The high gross profit and stabilization in the number of employees after 2024 may indicate a successful business model. However, entrepreneurs should be aware of the temporary variations in sales and employee numbers, which may reflect market fluctuations or operational challenges. It is also possible to see opportunities for expansion to other areas in the municipality, even though activity is currently concentrated in Lillesand.

Recommendation:

• Consider analyzing Musti Lillesand's strategy to identify potential learning points
• Consider exploring other districts in Lillesand for potential locations

The data indicate that the pet shop industry in Lillesand is establishing itself with a significant increase in sales and employees over recent years. Musti Lillesand has proven to be a stable actor with high profit margins. Although there have been fluctuations in the operating result, the data show potential for further growth. Entrepreneurs should consider the opportunities in the industry, but also be aware of the challenges that may arise in a relatively new and small market segment. SmartGrunder can help identify optimal locations in Lillesand for a new business venture in this industry.

The pet shop industry in Lillesand is represented by one company, Musti Lillesand, which has shown strong economic results with sales optimization from 2022 to 2025. The industry has been marked by significant fluctuations in the number of employees and sales, but no bankruptcies have been registered. There are opportunities for further growth, but entrepreneurs should be aware of operational fluctuations and market challenges.