The Pet Shop Industry in Midt Telemark: An Analysis of Companies, Statistics, and Outlooks

The pet shop industry in Midt Telemark is a small but dynamic sector with two registered companies. In recent years, the industry has shown fluctuations in sales and operating results, but with stable growth in the number of employees. In 2025, there are 9 employees in the industry, an increase from 6 employees in 2020. Sales reached a peak of 14.8 million NOK in 2022, but have since declined slightly. The industry has also shown variations in operating margins and wage expenses, which may indicate different business models and market conditions.

The industry has shown a clear increase in sales and number of employees since 2020. Sales increased by 65% from 2020 to 2021, reaching a peak of 14.8 million NOK in 2022. Sales have since declined slightly, but have remained stable at around 14 million NOK in 2024. The number of employees has increased continuously, from 6 in 2020 to 9 in 2025. This shows a gradual development in the industry, despite minor fluctuations in recent years.

There are two companies registered in the pet shop industry in Midt Telemark:

1. Gullfisken Bø As – Located at Stasjonsvegen 28 in Bø I Telemark. The company has 8 employees and is an AS established in 2009. Operating income is 5.6 million NOK, with an EBITDA of 761,000 NOK and an operating margin of 13%.

1. Canelana As – Located at Flåtavegen 63 in Notodden. The company has 2 employees and is an AS established in 2007. Operating income is 7.8 million NOK, with an EBITDA of 243,000 NOK and an operating margin of 1%.

Both companies are AS entities, and there are no bankruptcy registrations for either of them.

The industry is distributed across two municipalities in Midt Telemark:

1. Bø I Telemark – Has one company with 8 employees. Operating income is 5.6 million NOK, with an EBITDA of 761,000 NOK and an operating margin of 13%.

1. Notodden – Has one company with 2 employees. Operating income is 7.8 million NOK, with an EBITDA of 243,000 NOK and an operating margin of 1%.

The distribution shows that Bø I Telemark has a more stable business model compared to Notodden, with higher operating margins and better EBITDA.

The industry has not registered any bankruptcies in recent years, which shows a certain level of stability. However, operating margins and sales development indicate variations between the two companies. Bø I Telemark has a higher operating margin (13%) compared to Notodden (1%), which may indicate different cost systems or market conditions. Sales have also shown a decline of -7% in Bø I Telemark and -10% in Notodden in 2025, which may be an indication of market challenges.

For entrepreneurs considering starting a pet shop in Midt Telemark, the data shows that the industry has potential but also challenges. Sales have grown in recent years, but with variations, and operating margins have become more spread out. However, there are no bankruptcy registrations, which suggests that it is possible to operate a profitable business model. With 9 employees in 2025 and stable growth, it may be possible to find a place in the market, especially in Bø I Telemark where operating margins are higher. However, the market is small, and competition can be a challenge.

The pet shop industry in Midt Telemark has shown gradual development with increasing numbers of employees and stable sales volume. Although there have been variations in operating margins and sales, there are no bankruptcy registrations, which indicates a certain level of stability. For entrepreneurs, it may be possible to find a place in the market, especially in Bø I Telemark where operating margins are higher. SmartGrunder can help find suitable addresses and develop strategies to ensure a good position in this market.