Industry · municipality
Pet Shop Industry in Moss: A Comprehensive Analysis
Companies, Statistics, and Outlook for the Pet Shop Sector in Moss Municipality, Norway
Executive Summary
Pet shops in Moss are a small but dynamic industry with 9 registered companies. In recent years, the industry has experienced both strong growth and challenges, with a combination of established companies and new players. The most prominent business is Musti Varnaveien, which has high revenue and employees. At the same time, there are several companies with zero revenue, which may indicate new or weak businesses. The industry has a relatively low number of employees compared to the number of companies, which may indicate small, specialized businesses.
Economic Overview
Economic Trends
Sales Development (NOK):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 2.1M | - |
| 2017 | 5.7M | +174.9% |
| 2018 | 6.2M | +8.2% |
| 2019 | 9.2M | +49.1% |
| 2020 | 10.8M | +17.9% |
| 2021 | 7.2M | -33.1% |
| 2022 | 7.4M | +2.3% |
| 2023 | 6.9M | -7.2% |
| 2024 | 12.3M | +79.2% |
| 2025 | 17.4M | +40.9% |
Employee Development:
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 11 | - |
| 2017 | 16 | +45.5% |
| 2018 | 16 | +0.0% |
| 2019 | 17 | +6.2% |
| 2020 | 20 | +17.6% |
| 2021 | 20 | +0.0% |
| 2022 | 17 | -15.0% |
| 2023 | 9 | -47.1% |
| 2024 | 8 | -11.1% |
| 2025 | 13 | +62.5% |
| 2026 | 19 | +46.2% |
Sales have grown strongly from 2024 to 2025, with an increase of 40.9%. This indicates a flourishing industry after a period of decline. Employee numbers have had a more uneven development, with a significant decline in 2023, but a strong rebound in 2025 and 2026.
Companies in the Industry
Registered Companies
In Moss, there are 9 companies registered in the pet shop industry. These companies have the following organizational forms:
- AS (Limited Company): 2 companies, total of 20 employees
- ENK (Sole Proprietorship): 1 company, total of 2 employees
Key Companies:
- Musti Varnaveien (Varnaveien 30, Moss) – AS, established 2017, 10 employees, sales of 19.0M NOK, EBITDA of 1.0M NOK
- Musti Rygge (Varnaveien 43F, Moss) – AS, established 2025, 10 employees, but no sales or revenue
- Zoonet, A. Kulseth (Klostergata 44A, Moss) – ENK, established 2011, 2 employees, but no sales or revenue
- Dahls Dyrerike (Osloveien 37, Moss) – ENK, established 2003, 0 employees, no sales or revenue
| 5. Zoo Concept As (Kambo Senter | Skredderveien 2, Moss) – AS, established 2018, 0 employees, but with negative EBITDA of -618,000 NOK |
|---|
It is clear that Musti Varnaveien is the most stable and successful business in the industry, while several other companies have very low or no revenue.
Geographic Distribution
All 9 companies in the industry are registered in Moss, but they are located at different addresses in the municipality. There is no detailed breakdown by sub-areas in the data, but the following addresses are registered:
- Varnaveien 30
- Varnaveien 43F
- Klostergata 44A
- Osloveien 37
- Hans Nielsen Hauges vei 44B
- Riskestien 14
| - Kambo Senter | Skredderveien 2 |
|---|
There is no clear geographic concentration, and it appears that the businesses are spread across several areas in the municipality.
Operational Dynamics
Operational Dynamics and Bankruptcy Statistics
Within the pet shop industry in Moss, there are no registered bankruptcies in the data. Nevertheless, there are several companies with negative economic indicators:
- Zoo Concept As has a negative EBITDA of -618,000 NOK and total debt of 739,000 NOK
- Musti Rygge and Dahls Dyrerike have no sales or revenue, even though they are established companies
This indicates that the industry has a mix of stable businesses and companies that may be in a transitional phase or have very low operational activity. It is important to note that even though there are no bankruptcies, economic security varies.
Outlook
Outlook for Entrepreneurs
The industry shows signs of a resurgence after a period of decline, especially from 2024 to 2025. Sales increased by 40.9% in 2025, and the number of employees also increased significantly in 2025 and 2026. This may indicate growing demand for services and products in the pet shop industry in Moss.
For entrepreneurs, this could be an opportunity, but it is important to be aware of the economic challenges. Several companies have very low or no revenue, and there are companies with negative EBITDA. It may be beneficial to analyze competitors thoroughly and develop a differentiated approach. SmartGrunder can help entrepreneurs find suitable addresses in Moss for this industry, based on natural conditions and operational potential.
Conclusion
The pet shop industry in Moss has both opportunities and challenges. With strong growth in sales and number of employees in recent years, as well as relatively low bankruptcy risk, the industry can be an attractive choice for entrepreneurs. However, it is important to be aware of the economic variations and companies with very low operational activity. A thorough analysis of market conditions and competitors can give entrepreneurs an advantage in a competitive business.