Pet Shop Industry in Nordre Follo: Current Status and Outlook

Industry Overview

The pet shop industry in Nordre Follo has grown from 24 employees in 2016 to a peak of 139 employees in 2022, followed by a sharp decline to 41 employees in 2026. Sales follow similar patterns, rising from 17.4 million NOK in 2016 to 41.2 million NOK in 2020, followed by a decline to 29.4 million NOK in 2025. The industry is dominated by AS companies (6 companies) and has a total of 16 registered companies in the municipality.

Economic Trends

Sales Development (2016–2025):

Employee Development (2016–2026):

The industry experienced a significant increase in sales and employees between 2019 and 2022, followed by a sharp decline after 2022. This may be due to market conditions or changes in competition.

The following companies are registered in the pet shop industry in Nordre Follo:

1. Dyrebutikken Kolbotn As (Kolbotn Torg, 12 employees, AS, established 2008)
2. Buddy Kolbotn As (Sofiemyrveien 7, 11 employees, AS, established 2021)
3. Musti Ski (Jernbanesvingen 6, 9 employees, AS, established 2022)
4. Dogman Butikker As Avd Greverud (Flåtestadveien 3, 4 employees, AS, established 2022)
5. Nr Group As (Austliveien 4A, 1 employee, AS, established 2012)

Organizational Form: 6 companies are AS entities, with a total of 41 employees and 33.3 million NOK in operating income. There are no registered bankruptcies in the industry.

The industry is distributed across the following locations in the municipality:

1. Ski (3 companies): 14 employees, 20.5 million NOK in sales, 5% EBITDA margin
2. Kolbotn (1 company): 12 employees, 5.6 million NOK in sales, 0% EBITDA margin
3. Sofiemyr (1 company): 11 employees, 0 NOK in sales, 0% EBITDA margin
4. Oppegård (1 company): 4 employees, 7.1 million NOK in sales, 1% EBITDA margin

Ski is the most active area, with higher sales and EBITDA margin compared to other areas.

Bankruptcy Statistics: There are no registered bankruptcies in the pet shop industry in Nordre Follo. This indicates that the companies have been stable over time, even though some have experienced a decline in sales and employees after 2022.

Operating Results: The most profitable companies have high EBITDA margins (e.g., Musti Ski with 5%) and high sales volumes (e.g., Nr Group As with 6.0 million NOK in sales). Some companies have negative operating results (e.g., Rask Utvikling As with -19,000 NOK in EBITDA).

Outlook for Entrepreneurs

The pet shop industry in Nordre Follo shows both opportunities and challenges for new entrepreneurs:

• Opportunities:
• Rising sales and employees between 2019 and 2022 (especially in Ski)
• High EBITDA margin at some companies (e.g., Musti Ski)
• Low competition in certain areas (e.g., Sofiemyr)

• Challenges:
• Decline in sales and employees after 2022 (especially in Kolbotn and Oppegård)
• Low EBITDA margin at several companies (e.g., Buddy Kolbotn As)
• Large variation in operating results between companies

SmartGrunder can help entrepreneurs find optimal locations in the municipality based on market outlook and competition solutions.

Comparison with the Education Sector

Selected companies in the education sector (not in pet shops):

Comparison of Trends:

• Sales: The education sector had 30.2 million NOK in sales in 2025, compared to 29.4 million NOK for the pet shop industry.
• Employees: Both industries had 41 employees in 2026, but the education sector had higher sales.
• EBITDA: The education sector had a higher EBITDA (12,000 NOK) compared to the pet shop industry (average 5% margin).

The education sector shows better economic results, but the pet shop industry has potential in certain geographic areas.

The pet shop industry in Nordre Follo has grown significantly from 2016 to 2022, but has since experienced a sharp decline. Companies in Ski and Oppegård have better economic results compared to Kolbotn and Sofiemyr. For entrepreneurs, opportunities exist in areas with low competition, but it is important to carefully analyze operating results and market outlook. Compared to the education sector, the pet shop industry has less economic strength, but can be profitable in the right locations.