Pet Shop Industry in Øygarden: A Comprehensive Analysis

Øygarden: A growing, but variable market plus for pet shops

The pet shop industry in Øygarden shows a mix of stability and variation. With 8 registered companies and an annual sales growth of 33.6% from 2023 to 2024, the data points to a growth trend. However, the 2025 figures show a 11.4% sales decline, which should be monitored. The employment development has been more stable, with an increase from 16 to 18 employees from 2023 to 2026. The industry is divided into two main areas: Fjell and Straume, each with its own unique economic profile.

Economic Overview: Growth, Margins, and Variations

Sales Development:

• Total sales in Øygarden increased from NOK 2.9 million in 2016 to NOK 21.3 million in 2024, before declining to NOK 18.9 million in 2025.
• The largest increase was recorded from 2019 to 2020 (+67.7%), while 2024–2025 showed a decline of 11.4%.

Employment Development:

• The number of employees increased from 3 in 2016 to 18 in 2026, with a significant increase from 2022 to 2023 (+33.3%).
• In 2025 and 2026, the number remained stable at 18 employees.

Margins and Profit:

• Straume-based companies (e.g., Musti Sartor) show extremely high gross profits (3255%), which should be investigated further.
• Fjell-based companies (e.g., Zooservice As) have lower, but more realistic margins (32% gross profit).

Table: Annual Sales and Employees

Note: The extremely high gross profits in Straume should be considered in light of data quality.

Companies in the Industry: AS and ENK Entities in Focus

Registered Companies (8 total):

1. Zooservice As (Fjell) – 11 employees, AS form, operating income NOK 3.4M, EBITDA -3%.
2. Musti Sartor As (Straume) – 8 employees, AS form, operating income NOK 15.7M, EBITDA 5%.
3. Actiondog Andersen ENK (Bjørøyhamn) – 0 employees, ENK form, no operating income.
4. Digitalt Gull Nordvik ENK (Fjell) – 0 employees, ENK form, no operating income.
5. E.e.b Netthandel Bognøy ENK (Ågotnes) – 0 employees, ENK form, no operating income.
6. Evendyr Skierka ENK (Straume) – 0 employees, ENK form, no operating income.
7. Fenrir Hundesport ENK (Ågotnes) – 0 employees, ENK form, no operating income.
8. Tønnes K. Realfsens Butikk ENK (Brattholmen) – 0 employees, ENK form, no operating income.

Organizational Form Statistics:

• AS entities: 2 companies, 19 employees, total operating income NOK 19.1M.
• ENK entities: 6 companies, 0 employees, total operating income NOK 0.

Note: Most companies are ENK entities with 0 employees and 0 operating income, which may indicate registration activity without operations.

Geographic Distribution: Fjell and Straume as Main Areas

Fjell (1 company):

• Zooservice As (Fjellavegen 228) – 11 employees, sales NOK 3.4M, EBITDA -3%.
• Characteristics: Lower sales and negative EBITDA, but stable operations.

Straume (1 company):

• Musti Sartor As (Sartorvegen 12) – 8 employees, sales NOK 15.6M, EBITDA 5%.
• Characteristics: Extremely high gross profit (3255%), which should be investigated further.

Other Areas (Bjørøyhamn, Ågotnes, Brattholmen):

• 6 companies with 0 employees and 0 operating income, mainly ENK entities.

Table: Geographic Distribution

Note: Straume shows extremely high margins, which should be verified.

Operational Dynamics: Stability with Some Uncertainties

Bankruptcies and Bankruptcy Risk:

• No bankruptcies registered in the pet shop industry in Øygarden, indicating stable operations.
• Bankruptcy specification: All companies are marked as not bankrupt in the data.

Operational Activity:

• 6 companies (75%) have 0 employees and 0 operating income, which may indicate registration without active operations.
• 2 companies (25%) (Zooservice and Musti Sartor) have active operations with employees and sales.

Table: Operational Status

Note: It is important to investigate why so many companies have 0 operating income, even though they are registered.

Outlook for Founders: Growth, but with Challenges

Positive Signals:

• Growth trend: Sales increased by 33.6% from 2023 to 2024, despite a decline in 2025.
• Stable employee count: 18 employees in 2026, indicating stable operations.
• Two active companies: Zooservice (Fjell) and Musti Sartor (Straume) can serve as models for new companies.

Challenges:

• High bankruptcy risk for ENK companies: 6 of 8 companies have 0 employees and 0 operating income, which may indicate registration without operations.
• Extremely high margins in Straume: Musti Sartor has a gross profit of 3255%, which should be investigated further.

Recommendations for Founders:

• Focus on Fjell and Straume as main areas for operations.
• Consider AS form for better financing and operational structure.
• Investigate data quality for Straume companies before investing.

SmartGrunder Offer: We can help founders find suitable addresses in Øygarden for pet shops, with a focus on nature and local conditions.

Conclusion: A Growing, but Complex Industry

The pet shop industry in Øygarden shows a mix of stability and variation. With two active companies (Zooservice and Musti Sartor) and sales growth up to 2024, there is potential for further development. However, data showing 6 companies with 0 operating income and extremely high margins in Straume indicates a need for further investigation. Founders should focus on Fjell and Straume as main areas, consider AS form, and be mindful of data quality regarding Straume companies. Øygarden is a nature-rich municipality with potential for pet shops, but with challenges related to operational activity and data quality.