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Pet Shops in Porsgrunn: Industry Overview and Outlook

Published 24.09.2026

Analysis of Companies, Sales, Employees, and Development Trends in the Pet Shop Industry in Porsgrunn

Companies in the Industry

Other companies in the industry

There are a total of 7 companies registered in Porsgrunn within the pet shop industry. These companies have different organizational forms, with AS (Aksjeselskap) being the most common. Some companies have no employees, which may indicate that they are in the startup phase or operate as sole proprietorships.

Examples of companies in the industry:

  • Dogman Butikker As Avd Porsgrunn (Vestregata 21) – 8 employees, established 2023
  • Musti Porsgrunn (Skippergata 4) – 7 employees, established 2020
  • Zoo Krabaten As (Kulltangvegen 70) – 5 employees, established 2011
  • Noah's Ark, Bente Haugen (Grenlandsgata 21) – 0 employees, established 2005
  • Park Saunter As (Korpelivegen 25) – 0 employees, established 2025
  • Vital Care As (Svinten 19) – 0 employees, established 2023

Organizational forms:

  • AS: 3 companies
  • ENK: 1 company
  • Others: 3 companies (data missing)

Note: Several companies have 0 employees, which may indicate that they are in the startup phase or operate as sole proprietorships.

Economic Overview

Sales and employees in the pet shop industry in Porsgrunn (2016–2025):

YearSales (NOK)Year-over-Year change in salesEmployeesYear-over-Year change in employees
201612.0M-18-
201713.7M+13.6%19+5.6%
201810.5M-23.2%15-21.1%
201912.6M+20.1%14-6.7%
202014.8M+17.0%16+14.3%
202116.9M+14.1%15-6.2%
202214.2M-16.1%13-13.3%
202321.8M+53.7%16+23.1%
202422.7M+4.4%19+18.8%
202522.8M+0.1%20+5.3%

Key figures in 2025:

  • Sales: 22.8 million NOK
  • Employees: 20 people
  • Year-over-Year sales growth: +0.1% (from 2024)
  • Year-over-Year employee growth: +5.3% (from 2024)

Trend analysis:

  • The pet shop industry in Porsgrunn has had an uneven development, with a significant increase in sales from 2022 to 2023 (+53.7%).
  • Employee numbers have grown continuously since 2022, increasing from 13 to 20 employees in 2025.
  • There is weak sales growth in 2025, but employee numbers continue to show moderate growth.
Sales over time — pet shop — Porsgrunn
Sales over time — pet shop
Number of companies — pet shop — Porsgrunn
Number of companies — pet shop
Employees over time — pet shop — Porsgrunn
Employees over time — pet shop

Business Geography

Distribution of activity in Porsgrunn:

  • Porsgrunn (main town): 3 companies, 20 employees, sales of 26.6 million NOK, operating income of 26.6 million NOK, wages of 5.8 million NOK, operating profit of 408.2 thousand NOK, EBITDA of 841.2 thousand NOK, gross profit of 581.0 million NOK, equity of 1.8 million NOK, debt of 7.1 million NOK, sales growth -1%, operating income per employee of 1.3 million NOK, EBITDA margin of 3%, EBITDA per employee of 41.4 thousand NOK, gross margin of 2187%, operating margin of 1%.

Note: The data shows that activity in the pet shop industry is concentrated in Porsgrunn itself, with no detailed breakdown in sub-areas. There is no data on the distribution of activity in other city districts or areas in the municipality.

Companies by place — pet shop — Porsgrunn
Companies by place — pet shop

Business Dynamics

Bankruptcies and operational indicators:

  • Bankruptcies: There are no registered bankruptcies in the pet shop industry in Porsgrunn in 2025. All companies are still in operation.
  • Operational indicators:
  • EBITDA margin: 3% (2025), indicating moderate operational efficiency.
  • Gross margin: 2187% (2025), suggesting that companies have high income from sales relative to costs.
  • Operating margin: 1% (2025), indicating that operating profit is relatively low compared to sales.

Operational variations between companies:

  • Dogman Butikker As Avd Porsgrunn: EBITDA margin of 1%, operating profit of 49.7 thousand NOK, gross profit of 70.2 million NOK.
  • Musti Porsgrunn: EBITDA margin of 5%, operating profit of 368.5 thousand NOK, gross profit of 509.0 million NOK.
  • Zoo Krabaten As: EBITDA margin of 0%, operating profit of -10.0 thousand NOK, gross profit of 1.8 million NOK.

Note: There are large variations in operational indicators between companies, which may indicate different levels of competition, cost management, and market positioning.

Outlook

Trend analysis and opportunities for entrepreneurs:

  • Increase in sales and employees: Sales have grown from 14.2 million NOK in 2022 to 22.8 million NOK in 2025, with an increase of 53.7% from 2022 to 2023. Employee numbers have grown from 13 to 20 in the same period.
  • Stable market: There are no bankruptcies in the industry, indicating that the market is stable and companies have good operational efficiency.
  • High gross margin: The gross margin of 2187% (2025) shows that companies have high income from sales relative to costs, which can be an advantage for new players.
  • Moderate operational efficiency: The EBITDA margin of 3% (2025) shows that operating profit is relatively low compared to sales, which can be a challenge for new companies.

Recommendations for entrepreneurs:

  • Focus on operational efficiency: New companies should focus on reducing operating costs and improving operational efficiency to achieve a higher EBITDA margin.
  • Development of unique offerings: With a high gross margin, it may be possible to develop unique offerings or services that differentiate from competitors.
  • Stable market: The stable market and lack of bankruptcies indicate that it is possible to establish oneself in the industry, but it is important to be competitive.

Conclusion

The pet shop industry in Porsgrunn has shown an uneven, but generally positive development over the past few years. Sales and employee numbers have grown continuously since 2022, with a significant increase from 2022 to 2023. There are no bankruptcies in the industry, indicating that the market is stable and companies have good operational efficiency. The EBITDA margin of 3% (2025) shows that operating profit is relatively low compared to sales, which can be a challenge for new companies. Nevertheless, it is possible to establish oneself in the industry, especially with a high gross margin of 2187% (2025). Entrepreneurs should focus on reducing operating costs and improving operational efficiency to achieve a higher EBITDA margin. It is also possible to develop unique offerings or services that differentiate from competitors. With a stable market development and lack of bankruptcies, it is possible to establish oneself in the industry, but it is important to be competitive.

Executive Summary

The pet shop industry in Porsgrunn has shown an uneven, but generally positive development over the past few years. Sales and employee numbers have grown continuously since 2022, with a significant increase from 2022 to 2023. There are no bankruptcies in the industry, indicating that the market is stable and companies have good operational efficiency. The EBITDA margin of 3% (2025) shows that operating profit is relatively low compared to sales, which can be a challenge for new companies. Nevertheless, it is possible to establish oneself in the industry, especially with a high gross margin of 2187% (2025). Entrepreneurs should focus on reducing operating costs and improving operational efficiency to achieve a higher EBITDA margin. It is also possible to develop unique offerings or services that differentiate from competitors. With a stable market development and lack of bankruptcies, it is possible to establish oneself in the industry, but it is important to be competitive.